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Events data technology bryce gartner

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Handout for AENC 2016 Annual Meeting: Bryce Gartner "Events data technology"

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Events data technology bryce gartner

  1. 1. Events Data Technology Bryce Gartner, Chief Experience Officer icimo
  2. 2. Who is this guy? Bryce Gartner, icimo Chief Experience Officer & Founder • Marketing & Technology before it was a trend • Everything can be summed up with a movie quote. • icimo is my 6th Startup: Current Record 4-2 • 7 Years in Association Management Icimo helps organizations become data driven through a combination of services and software tools enabling data storytelling, visualization, and data analysis. We have assisted organizations ranging from $250 Thousand to $300 Billion in annual revenue. • 2016 Most Promising Data Visualization Providers - CIOReview • 2013 Top 42 Big Data Startups
  3. 3. Your Expectations and Objectives • Who is in the room? • What insights are you hoping to gain from today’s session? • What are some of the challenges you see in leveraging data to it’s fullest?
  4. 4. MyObjectivesForYou 1. Get beyond the technology 2. Understand Better ways to Communicate with Data 3. Recognize the challenges in changing culture 4. Create Disruption
  5. 5. The New World - Disruption
  6. 6. Sometimes Data Feels Like
  7. 7. You Choose…
  8. 8. Opinion-Based Data-Driven Experience People Time Want Can 8% Speed to Opinion (Weeks/Months) Conventional Self-Reliant Speed to Insight (Seconds/Minutes) Want Can 80% Report Factory App
  9. 9. 1985|
  10. 10. The Reality of Our Data Analysis Month Division v0 Campaigns v0 Tactic Type v0 Tactic v0 March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Offline Fax March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Comp Review Prep 2012 Online Email March 2012Continuing Education Review Express 2012 Email March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail March 2012Continuing Education Review Express 2011 P&S March 2012Continuing Education 2012 CME Portfolio Email March 2012Continuing Education 2012 CME Portfolio Email 2014- Hyatt Regency Washington, DC Wed Thurs Fri Sat Sun Mon Tue Mon Tues Wed Total P/U % Date 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul Block 0 0 0 0 40 50 40 130 92% P/U 1 1 4 12 30 48 22 1 119 Attrition Set At: 80% Attrition Fee's paid: $0 Room Rate: $xxx Room Revenue $xx,xxx F/B (excluding T/G) F/B (including T/G) $xx,xxx Number of Attendees: 115 Comments: Speaker Name OverallAverage Practical_KnowledgeAverage ReleventAverage BarriersAverage DifficultyAverage #Sessions Sample Speaker 4.43 4.35 4.37 4.12 3.32 6 Sample Speaker 4.70 4.64 4.51 4.42 3.35 2 Sample Speaker 4.57 4.43 4.50 4.31 3.32 2 Sample Speaker 4.29 4.15 4.26 3.89 3.40 2 Sample Speaker 4.10 4.15 4.26 3.89 3.40 2 Sample Speaker 4.11 4.15 4.26 3.89 3.40 2 Sample Speaker 4.47 4.34 4.48 4.11 3.33 4 Sample Speaker 4.54 4.46 4.47 4.24 3.49 4 Sample Speaker 4.20 3.99 4.19 3.82 3.34 2 Sample Speaker 4.81 4.76 4.73 4.53 3.41 8 Sample Speaker 4.54 4.46 4.36 4.20 3.34 2 Sample Speaker 4.62 4.45 4.58 4.32 3.70 1 Sample Speaker 4.41 4.23 4.35 4.15 3.33 2 Sample Speaker 4.62 4.39 4.21 4.31 3.28 5
  11. 11. People remember 10% of what they hear, 20% of what they read and 80% of what they see and do. “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.”(Stephen Few)
  12. 12. The concept is simple
  13. 13. Data Visualizers / Analysis Tools • Tableau • QlikTech • Microsoft • Microstrategy • SAP • SAS
  14. 14. Registration Pacing
  15. 15. Conference Dashboard
  16. 16. Event Staff
  17. 17. EXAMPLE - PARTICIPANT PROFILES
  18. 18. Keys to Data Driven Success • Utilize Analysis, Not Just Reports • Empower Your Organizational Audience (Time & Tools) • Leverage all your existing systems • Extend ties to All Systems • Even if it is Excel • Find the Data if you don’t have it
  19. 19. Keys to Data Driven Success • Build a Data Culture • Lead by Example - Begin with Yourself/Team • All In Commitment • Put it in your Personal/Team Performance Goals • Set the Tone • Bust or Confirm the Myths by Asking the Right Questions • Share the Answers • Reward the Facts Don’t Think. KNOW!!!
  20. 20. Know the KPI’s – Integrate Reporting and Analysis • Keep the Key Reporting (New Delivery Mechanisms) • Registrants vs. Goal • Registrant Comparisons vs. Goal • Products Sold vs. Goal • Revenue vs. Goal • Expenses vs. Goal • Add the Analysis • Member Participation Trend by Type Segment, Longevity • Member Participation Retention Trends by Type, Segment, Longevity • Event, Session, Program Profitability per Participant +Trend (Member and Non- Member) • Lifetime Event, Session, Program Profitability • Program sustainability metrics vs. Goal
  21. 21. Driving Change Don’t Think. KNOW!!!
  22. 22. Communicate It
  23. 23. MyObjectivesForYou 1. Get beyond the technology 2. Understand Better ways to Communicate with Data 3. Recognize the challenges in changing culture 4. Create Disruption
  24. 24. Contact • Presenter Contact Information: • Bryce Gartner • bryce.gartner@icimo.com • @icimo or @brycegartner • Thank you for your participation!

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