Aenc workshop sladek

530 views

Published on

Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
530
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
  • Limited benefits – networking, advocacy
  • Access, Exclusivity – what does membership buy?
  • Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
  • Outcome-based (tissue)
  • Aenc workshop sladek

    1. 1. TECHNOLOGYDECLINING ECONOMY
    2. 2. CHANGING TECHNOLOGY
    3. 3. DEMOGRAPHIC SHIFT
    4. 4. Dedicated to providinginformation and servicesto members in pursuit oftheir business andcommunity interest
    5. 5. Dedicated to providinginformation and servicesto members in pursuit oftheir business andcommunity interestSO WHAT?SO WHAT?
    6. 6. How doesmembership makea difference inmembers’ lives?
    7. 7. JOINSeek a solutionto a problemRENEWProblem is solved+ Engaged+ Feel positive
    8. 8. 1234567891 2 3 4 5 6 7 8 9Emotion-BuildingMostSomeLessProblem-Solving Most Some LessBenefits Matrix 1IMPROVEGREATSTANDARDURGENTMEMBERSHIP BENEFITS MATRIX
    9. 9. VISIONARY
    10. 10. THE OPPOSITE OFEVOLUTION ISEXTINCTION
    11. 11. Step 2: Goal Setting
    12. 12. Step 2: Goal Setting
    13. 13. Sarah L. SladekXYZ Universityphone: 763.773. 5463ssladek@xyzuniversity.comwww.xyzuniversity.com

    ×