Aenc tech 20.12 email marketing.pptx

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  • http://marketingland.com/77-percent-of-us-want-to-get-marketing-messages-via-email-theres-no-close-second-place-study-says-9420
  • Email cannot be ignored. Sure Facebook and Twitter are really hot right now. But if you want to your members to do something (signup for a conference right then, answer a survey right then, respond to a message right then, Email is the most effective way.
  • Email connot be ignored. Sure Facebook and Twitter are really hot right now. But if you want to your members to do something (signup for a conference right then, answer a survey right then, respond to a message right then, Email is the most effective way.
  • Aenc tech 20.12 email marketing.pptx

    1. 1. Through the Clutter Randall Graham www.qudeso.com
    2. 2. who we are QudesoBranding & Marketing rgraham@qudeso.com www.qudeso.com
    3. 3. Search Email Web design Engine Marketing Optimization Management Social Print Managed Media Advertising Hostingwhat we do QudesoBranding & Marketing rgraham@qudeso.com www.qudeso.com
    4. 4. Section 1 The Numbers
    5. 5. 77% of us want to get MarketingMessages via Email Email 77% Direct Mail 9% Text Messages (SMS) 5 % Facebook 4% Twitter 1% Mobile App 1% LinkedIn 0% * Research provided by Exact Target’s 2012 Channel Preference Surveyemail marketing QudesoMost preferred method by customers rgraham@qudeso.com www.qudeso.com
    6. 6. 66% have made a purchase as aResult of Email Marketing Email 66% Direct Mail 65 % Telephone 24 % Facebook 20 % Text Message (SMS) 16 % Mobile App 1% Twitter 6% LinkedIn 4% * Research provided by Exact Target’s 2012 Channel Preference Surveyemail marketing QudesoMost preferred method by customers rgraham@qudeso.com www.qudeso.com
    7. 7. Drive traffic toyour websiteand increaseAdvertisement Valueemail marketing QudesoMost preferred method by customers rgraham@qudeso.com www.qudeso.com
    8. 8. Section Prep Work 2
    9. 9. website + analytics1. Visits2. Unique Visitors3. Pageviews – Important to Sponsors4. Pages/visit5. Average time on the stie6. Pages most visited7. Traffic from individual city/state8. Where visitors landed from (email, Facebook, search engine, etc.)Your Website QudesoMeasure Everything rgraham@qudeso.com www.qudeso.com
    10. 10. Who to Use??? (Not MS Outlook) • iContact • Benchmark Email • Constant Contact • Pinpointe • GetResponse • Mailigen • Vertical Response • Mad Mimi • GraphicMail • Campaigner • GoDaddy • MailChimp • StreamSend • EmailBrain • BoomerangEmail Services QudesoWho To Use rgraham@qudeso.com www.qudeso.com
    11. 11. What are the Rules?1. Must have permission to email them2. Don’t use false or misleading header info3. Don’t use deceptive subject lines4. Identify the message as an ad5. Tell recipients where you’re located6. Tell recipients how to opt out7. Honor opt-out requests promptlyCAN SPAM QudesoKnow the rules rgraham@qudeso.com www.qudeso.com
    12. 12. Section 3 Maximizing Results
    13. 13. Treat it like Social Media1. 90/10 Rule – 90% of your information should be welcomed by the reader • Educate them on the industry • Give them information that will help them be successful • Share articles from across the internet2. Ask polling questions – stay in tune to the heartbeat of your audience – learn from them3. Redistribute through social media channelsWhat to Send Qudeso90/10 Rule rgraham@qudeso.com www.qudeso.com
    14. 14. A Source of Revenue?1. Use snippets of your blogs to post on your emails (click to read more) just like you do with social media • Drives significantly more traffic to your site • More traffic on your website = increase advertisement value2. Promote members successes & affiliates’ excusive promotionsWhat to Send Qudeso90/10 Rule rgraham@qudeso.com www.qudeso.com
    15. 15. Setup Signups1. Utilize your existing website traffic by adding a call to action2. Add email signup APP to Facebook3. Create segments to market to specifically: • Members • Business Sponsors • General InterestDatabase QudesoBuild a Quality Database rgraham@qudeso.com www.qudeso.com
    16. 16. Section 4 measure everything
    17. 17. Monitoring Traffic Properlycould yield additional revenueMost platforms will display advanceddata. Take advantage of the numbers.• # of Opens• # of Clicks• Times shared via social media channels• Geographic locationsCompare data with:• Website traffic• Social Media trafficOur philosophy Qudesomeasure everything rgraham@qudeso.com www.qudeso.com
    18. 18. measure + interpret + adjustIn the digital marketing age we live in today,everything can be and should be measured.Take advantage of the numbers.• Website• Social Media• Email Marketing• Print Advertising• Video Advertising• Search Engine MarketingWe all want the same thing: More People to talktoour philosophy Qudesomeasure everything rgraham@qudeso.com www.qudeso.com
    19. 19. &www.qudeso.com
    20. 20. thank you www.qudeso.com

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