Aenc association 101 membership - domain 7

244 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
244
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Aenc association 101 membership - domain 7

  1. 1. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Got Membership Development?
  2. 2. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101 What we cover today• Member Relations• Member Retention and Recruitment• Ethics Program• Standard Setting Programs
  3. 3. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101 How will we cover it todayExplanationExamplesEngagement
  4. 4. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Member RelationsDevelop communication strategies to keepmembers engaged and informed.Audience-- WhoMessage --WhatVehicle -- How
  5. 5. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Member-relations strategyaddresses diverse needs/viewsof Current &potential members.
  6. 6. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Strategies for diverse current potentialMembers
  7. 7. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Strategies for diverse current potentialMembers
  8. 8. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101 Analyze &implement, if appropriate,industry awards and member recognition programs Association programs and strategic goals.
  9. 9. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Membership Recruitment & RetentionPlan and implement membershiprecruitment and retention programsguided by the strategic plan and theresults of a membership-needsanalysis to expand and retain themembership base.
  10. 10. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101 Example: NCRGEA Attracting new members• dues structure?• incentives to new members?• membership survey to evaluate? Strategic Plan
  11. 11. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Example: NCRGEA Attracting new members Cont.Strategic Plan• What is our inspiring vision of future?• Who are we? What do we do?• What are our priorities?• What are our Goals and objectives?
  12. 12. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Utilize market segmentation &targeting to develop strategies,messages, and delivery vehiclesfor current and potentialmembers
  13. 13. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Example from NC SoybeanProducers AssociationStrategic PlanPriority: Communication andOutreach
  14. 14. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101NC Soybean ProducersGoal 3: Review message and ways of communicatingthis message.Evaluate who is target of specific messages: farmers,consumers, the public, Universities, partners, electedofficials, and others.Evaluate ways to send the message according to thetarget audience. This may include newsletter, socialmedia, face to face meetings, and “visit a farm day”.
  15. 15. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Research and identify strategies andtactics that increase member return oninvestment (ROI).• Why should I join?• Why should I participate?• What should I care?
  16. 16. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Communicate the value andrelevance of association todiverse populations ofmembers & potential membersto enhance membershipretention and recruitment.
  17. 17. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Evaluateincluding membership satisfaction andmembership trends
  18. 18. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Group Exercises DoingEach person works with help of rest ofgroup What is particularly important in a recruitment and retention plan for your association. Are there unique features of your association?
  19. 19. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Group Exercises SharingEach group appoints one person toshare some of the lessons learned.
  20. 20. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101EthicsOverall:1. Is it moral?2. Is it Legal?3. Would it look bad on the front page of the papers or to be modern front page of the internet?
  21. 21. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101Also Codes of EthicsStandard-Setting Programs
  22. 22. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101In Review from AENC Strategic Plan Goal 3 Increase and improve membership engagement is a revision of 2011-2012 goal “Provide quality networking in events and all programs”. The current plan retains the importance of offering high quality networking events. This years’ goal expands by focusing also directly on member engagement especially on engaging new members.
  23. 23. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101In Review from AENC Strategic Plan Goal 4 Create a vibrant culture that engagesand welcomes younger professionals is a new goal. The focal point of this new goal is the creation of a group of young professionals (association and affiliate members) in- between 21 and 35 years of age who will present recommendations to the Board and communicate with similar young professional groups.
  24. 24. DOMAIN 7: MEMBERSHIP DEVELOPMENT Association 101In Review from AENC Strategic Plan Goal 5 Add membership from at least two associations who are not currently a part of AENC focuses efforts not only on adding members but also on adding new associations.

×