Authoring Analytics
when content management meets measurement…
Marketing Technology
experts for the
Digital world
190+ staff - Privately Held
profitable, organic growth
Based in Poznań,...
The Why
When the only constant is change...
…you need satnav, screenwipes and signposts!
The What
Manages Change Measures Change
Learn
Make
ManageMeasure
The How
Scenario 1: Page load
Scenario 1: Page load
Create
Configuration
Scenario 1: Page load
Create
Configuration
Create
Framework
Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework
Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework
See the
results
Scenario 2: Simple Image
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping
See the
results
Scenario 3: Custom mapping component
User
Interaction
cqAnalytics.record({
event: 'newsletterSignUp',
values: {
newsletterProvidedEmail: getEmail(),
},
collect: false,
options:...
Scenario 3: Custom mapping component
User
Interaction
JS code
<?xml version="1.0" encoding="UTF-8"?>
<jcr:root xmlns:cq="h...
Scenario 4: Multiple pages journey
?
?
?
?
?
?
?
?
?
?
?
?
Submit
Data StoreSiteCatalyst Number of calls: 5Number of calls:
Scenario 4: Multiple pages journey
?
?
?
?
?
?
?
?
?
?
?
?
Submit
SiteCatalyst Number of calls: 1
Data Store Number of cal...
Summary
Think Big,
Start Small.
Details matter,
Be Patient.
Know your
reports
Questions
Thank you!
Cleve Gibbon
cleve.gibbon@cognifide.com
Kasia Kozłowska
kasia.kozlowska@cognifide.com
http://www.cognifide.com
...
Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska
Upcoming SlideShare
Loading in …5
×

Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska

668 views

Published on

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
668
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska

  1. 1. Authoring Analytics when content management meets measurement…
  2. 2. Marketing Technology experts for the Digital world 190+ staff - Privately Held profitable, organic growth Based in Poznań, Copenhagen, London Established 2005
  3. 3. The Why
  4. 4. When the only constant is change...
  5. 5. …you need satnav, screenwipes and signposts!
  6. 6. The What
  7. 7. Manages Change Measures Change
  8. 8. Learn Make ManageMeasure
  9. 9. The How
  10. 10. Scenario 1: Page load
  11. 11. Scenario 1: Page load Create Configuration
  12. 12. Scenario 1: Page load Create Configuration Create Framework
  13. 13. Scenario 1: Page load Create Configuration Create Framework Enable Framework
  14. 14. Scenario 1: Page load Create Configuration Create Framework Enable Framework See the results
  15. 15. Scenario 2: Simple Image
  16. 16. Create Configuration Create Framework Enable Framework Scenario 2: Simple Image
  17. 17. Create Configuration Create Framework Enable Framework Scenario 2: Simple Image Configure mapping
  18. 18. Create Configuration Create Framework Enable Framework Scenario 2: Simple Image Configure mapping See the results
  19. 19. Scenario 3: Custom mapping component User Interaction
  20. 20. cqAnalytics.record({ event: 'newsletterSignUp', values: { newsletterProvidedEmail: getEmail(), }, collect: false, options: { obj: this, defaultLinkType: 'o' }, componentPath: '/libs/foundation/components/newsletter' }); Scenario 3: Custom mapping component User Interaction JS code
  21. 21. Scenario 3: Custom mapping component User Interaction JS code <?xml version="1.0" encoding="UTF-8"?> <jcr:root xmlns:cq="http://www.day.com/jcr/cq/1.0" xmlns:jcr="http://www.jcp.org/jcr/1.0" cq:componentGroup= "General" cq:componentName="Newsletter" cq:trackevents="newsletterSignUp" cq:trackvars="[newsletterProvidedEmail]" jcr:primaryType="nt:unstructured"/> Analytics Component
  22. 22. Scenario 4: Multiple pages journey ? ? ? ? ? ? ? ? ? ? ? ? Submit Data StoreSiteCatalyst Number of calls: 5Number of calls:
  23. 23. Scenario 4: Multiple pages journey ? ? ? ? ? ? ? ? ? ? ? ? Submit SiteCatalyst Number of calls: 1 Data Store Number of calls: 5
  24. 24. Summary
  25. 25. Think Big, Start Small. Details matter, Be Patient. Know your reports
  26. 26. Questions
  27. 27. Thank you! Cleve Gibbon cleve.gibbon@cognifide.com Kasia Kozłowska kasia.kozlowska@cognifide.com http://www.cognifide.com @cognifide

×