News 60s proposal june2012

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News 60s proposal june2012

  1. 1. ADT presents
  2. 2. Key ideasCoverageAdbreakduringprogramCreative
  3. 3. thefirst…The first…• HTV7 & 9 merging• adbreak inserted during news program• totally new creative & dynamic format
  4. 4. Coverage enhancement: Merging HTV 7 + 9HTV7Variety ShowNews 60sOpening18:30News7 min.Adbreak2 min.News7 min.Adbreak2 min.News7 min.Adbreak2 min.News3 min.News 60sClosing19:00HTV7Kid ShowHTV9SeriesHTV9Transmittedfrom VTV
  5. 5. Creative & dynamic format• Latest news and information on the latest top stories everyday life stories,business, entertainment, weather…• All news/clips delivered concisely within 60 seconds
  6. 6. Why 60 giây Top rating program on HTV Wide coverage Top rating adcode on HTV Top efficient CPP Steady improvement (specially for female target) Good adcode rating with high OTS (only 2-3’ ads vs. 5’ normally)6 reasons that you should buy
  7. 7. Top 10 spending programs on HTV in 2012Rating leaderWhile all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing tolead top rating billboard for all kinds of target.01234567W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25F18-50ABCDNoon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9Thế giới 24 giờ HTV7 60 giây HTV7+9Market: HCM-Meter Period: 02/01 – 24/06/2012
  8. 8. Top 10 spending programs on HTV in 2012Rating leaderWhile all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing tolead top rating billboard for all kinds of target.0123456W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25M18-35ABCNoon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9Thế giới 24 giờ HTV7 60 giây HTV7+9Market: HCM-Meter Period: 02/01 – 24/06/2012
  9. 9. Top 10 spending programs on HTV in 2012Rating leaderWhile all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing tolead top rating billboard for all kinds of target.Market: HCM-Meter Period: 02/01 – 24/06/20120123456W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25P16-35ABCDNoon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9Thế giới 24 giờ HTV7 60 giây HTV7+9
  10. 10. 60 giây reach progressHigh quality, high awarenessWith its high quality production & breaking news content, 60 giây is firmly getting increasing attentionfrom TV audience.Market: HCM-Meter Period: 02/01 – 24/06/2012-5.010.015.020.025.030.035.0W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25Rch%M35-55 ABCD F18-50ABCD P18-29ABCD
  11. 11. Viewing habit of HTV7/9 in HCM60 giây changes TV viewing habitJust after six months on air, 60 giây has changed the viewing habit most of target audiences. People arenow moving in HTV7/9 for watching 60 giây1.7 1.6 1.61.0 0.90.7 0.81.4 1.5 1.51.83.54.33.83.22.81.30.61.31.5 1.52.03.14.55.05.34.66.58.19.49.07.86.75.13.61.31.11.61.80.9 1.0 1.11.4 1.5 1.6 1.5 1.63.54.75.74.64.21.91.01.31.5 1.52.84.66.0 6.08.76.88.57.67.06.56.97.15.43.62.80.01.02.03.04.05.06.07.08.09.010.006:00-06:3006:30-07:0007:00-07:3007:30-08:0008:00-08:3008:30-09:0009:00-09:3009:30-10:0010:00-10:3010:30-11:0011:00-11:3011:30-12:0012:00-12:3012:30-13:0013:00-13:3013:30-14:0014:00-14:3014:30-15:0015:00-15:3015:30-16:0016:00-16:3016:30-17:0017:00-17:3017:30-18:0018:00-18:3018:30-19:0019:00-19:3019:30-20:0020:00-20:3020:30-21:0021:00-21:3021:30-22:0022:00-22:3022:30-23:0023:00-23:3023:30-24:00AvRch% - F18-50ABCD01/12/2011 to 31/12/2011 01/06/2012 to 27/06/201260giayMarket: HCM-Meter Vehicle: HTV7, HTV9AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage
  12. 12. 0.6 0.70.90.70.5 0.4 0.40.8 0.91.11.31.92.21.72.1 2.00.90.5 0.60.9 0.81.32.13.6 3.74.1 4.05.17.28.07.66.96.34.63.11.10.50.81.10.7 0.8 0.9 0.81.01.2 1.1 1.22.83.64.13.12.51.20.81.1 1.1 1.22.43.94.9 5.06.75.46.76.35.75.2 5.3 5.44.23.12.30.01.02.03.04.05.06.07.08.09.006:00-06:3006:30-07:0007:00-07:3007:30-08:0008:00-08:3008:30-09:0009:00-09:3009:30-10:0010:00-10:3010:30-11:0011:00-11:3011:30-12:0012:00-12:3012:30-13:0013:00-13:3013:30-14:0014:00-14:3014:30-15:0015:00-15:3015:30-16:0016:00-16:3016:30-17:0017:00-17:3017:30-18:0018:00-18:3018:30-19:0019:00-19:3019:30-20:0020:00-20:3020:30-21:0021:00-21:3021:30-22:0022:00-22:3022:30-23:0023:00-23:3023:30-24:00AvRch% - P16-35ABCD01/12/2011 to 31/12/2011 01/06/2012 to 27/06/201260giayJust after six months on air, 60 giây has changed the viewing habit most of target audiences. People arenow moving in HTV7/9 for watching 60 giâyMarket: HCM-Meter Vehicle: HTV7, HTV9AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentageViewing habit of HTV7/9 in HCM60 giây changes TV viewing habit
  13. 13. 1.6 1.61.40.80.60.80.41.0 1.0 1.1 1.21.42.31.61.4 1.30.9 0.81.41.10.8 0.91.63.53.33.63.36.27.87.66.05.45.03.32.81.11.01.21.40.80.6 0.60.8 0.91.1 1.21.02.33.0 2.92.11.41.10.91.40.91.12.13.34.13.85.84.86.96.75.14.3 4.43.93.52.82.30.01.02.03.04.05.06.07.08.09.006:00-06:3006:30-07:0007:00-07:3007:30-08:0008:00-08:3008:30-09:0009:00-09:3009:30-10:0010:00-10:3010:30-11:0011:00-11:3011:30-12:0012:00-12:3012:30-13:0013:00-13:3013:30-14:0014:00-14:3014:30-15:0015:00-15:3015:30-16:0016:00-16:3016:30-17:0017:00-17:3017:30-18:0018:00-18:3018:30-19:0019:00-19:3019:30-20:0020:00-20:3020:30-21:0021:00-21:3021:30-22:0022:00-22:3022:30-23:0023:00-23:3023:30-24:00AvRch% - M18-45ABC01/12/2011 to 31/12/2011 01/06/2012 to 27/06/201260giayJust after six months on air, 60 giây has changed the viewing habit most of target audiences. People arenow moving in HTV7/9 for watching 60 giâyMarket: HCM-Meter Vehicle: HTV7, HTV9AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentageViewing habit of HTV7/9 in HCM60 giây changes TV viewing habit
  14. 14. Rtg%Rch%TgAfin%Most popular daily programs on htv in juneFavourite program60 giây dominates the top daily program billboard, as well as be the favourite program of female viewersin HCM market.Market: HCM-Meter Period: 01/06 – 24/06/20124.42.72.4 2.42.0 1.9 1.8 1.81.5 1.5 1.5 1.440182630 28 31362434152037110 109 10698 9979971211019591 91020406080100120140-0.51.01.52.02.53.03.54.04.55.060 giay Thời sựQT VTVThời sựVTVSeries 13h Series17h30Thế giới24 giờThời sựHTVSeries 12hSeries 20h Thôngđiệp sángtạoThể thao365Series 22hHTV7+9 HTV9 HTV9 HTV7 HTV9 HTV7 HTV9 HTV7 HTV7 HTV7 HTV9 HTV9F18-50ABCDRtg% Rch% TgAfin%
  15. 15. Rtg%Rch%TgAfin%Most popular daily programs on HTV in JuneHighest coverage60 giây not only leads the daily news program list but also gains the highest interest of male audience inHCM market.Market: HCM-Meter Period: 01/06 – 24/06/20123.93.22.42.2 2.2 2.1 2.01.71.5 1.44630174227 2924422718971319811892 9412311072124-204060801001201400.00.51.01.52.02.53.03.54.04.560 giay Thế giới 24giờThời sự QTVTVThời sự HTV Series 13h Thời sự VTV Thể thao 365 Series 22h Series 17h30 Bản tin trưa12hHTV7+9 HTV7 HTV9 HTV9 HTV7 HTV9 HTV9 HTV9 HTV9 HTV9M35-55ABCDRtg% Rch% TgAfin%
  16. 16. Rtg%Rch%TgAfin%Most popular daily programs on HTV in JuneRating leaderEven young adults, the most fluctuating target, now are keeping a firm loyalty in 60 giây.Market: HCM-Meter Period: 01/06 – 24/06/20123.71.51.61.2 1.22.11.9 1.90.90.83632 31 31 30 28 26 2619 189080106774986948676 75-20406080100120-0.51.01.52.02.53.03.54.060 giây Thời sự HTV Series 20h Series 22h Series 13h Thế giới 24giờSeries 17h30 Thời sự VTV Bản tin trưa Dự báo thờitiếtHTV7+9(HCMC)HTV9(HCMC)HTV7(HCMC)HTV9(HCMC)HTV7(HCMC)HTV7(HCMC)HTV9(HCMC)HTV9(HCMC)HTV9(HCMC)HTV9(HCMC)P18-29ABCDRtg% Rch% TgAfin%
  17. 17. Top 10 spending adcodes comparisonAll genres60 giây maintains having the highest rating adcode in the market, nearly as double as the secondhighest one.Market: HCM-Meter Period: 30/04 – 24/06/20123.61.31.4 1.41.11.42.31.01.31.54.71.82.5 2.51.21.52.71.51.32.13.51.20.7 0.71.41.82.30.71.71.4-0.51.01.52.02.53.03.54.04.55.0DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chínhmìnhMón ngon mỗingàyCuối đườngbăngNgôi nhà mơướcHTV7+9 HTV9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7Rtg%P16-35 ABCD F18-50ABCD M18-35ABC
  18. 18. Top 10 spending adcodes comparisonAll genres60 giây stands among the best adcodes in invest in with very low CPP30.Market: HCM-Meter Period: 30/04 – 24/06/20127821,1256788822,7621,359 1,3575842,3831,4035998403764852,6281,3261,1263742,3089768041,255 1,2791,7542,2781,0901,3257941,8541,462-5001,0001,5002,0002,5003,000DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chínhmìnhMón ngon mỗingàyCuối đườngbăngNgôi nhà mơướcHTV7+9 HTV9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7CPP30P16-35 ABCD F18-50ABCD M18-35ABC
  19. 19. Top 10 spending adcodes comparisonSeries genreBeside of watching series, 60 giây becoming one of top Rating programMarket: HCM-Meter Period: 30/04 – 24/06/20123.63.31.4 1.41.11.31.41.2 1.21.04.74.52.5 2.51.21.31.72.11.51.23.52.90.7 0.71.41.71.10.81.11.0-0.51.01.52.02.53.03.54.04.55.0DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G160 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22hHTV7+9 (HCMC)HTV7+9 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)Rtg%P16-35ABCD F18-50ABCD M18-35ABC
  20. 20. Top 10 spending adcodes comparisonSeries genreWhile the efficiency of advertising in series in declining with extremely high CPP in primetime, 60 giây isdefinitely a very good program to invest in.Market: HCM-Meter Period: 30/04 – 24/06/20127828536788822,7622,3837047641,2461,431599 6253764852,6282,3085554539911,2138049701,2791,7542,2781,8548521,1871,382 1,427-5001,0001,5002,0002,5003,000DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G160 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22hHTV7+9(HCMC)HTV7+9(HCMC)HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)CPP30P16-35ABCD F18-50ABCD M18-35ABC
  21. 21. Top 10 spending adcodes comparisonEntertainment genreWhile primetime key shows still maintain a steady rating, 60 giây raises to be the strong new leaderMarket: HCM-Meter Period: 30/04 – 24/06/20123.63.32.31.91.31.52.21.9 1.91.51.81.74.74.52.72.91.62.5 2.53.2 3.22.42.82.23.52.92.31.61.0 1.02.51.41.51.31.11.7-0.51.01.52.02.53.03.54.04.55.0DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S60 giây 60 giây Vượt lênchính mìnhĐi tìm ẩn số Tôi là ngườidẫn đầuChung sức Vượt lênchính mìnhĐi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tàitríHTV7+9(HCMC)HTV7+9(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)HTV7(HCMC)Rtg%P16-35ABCD F18-50ABCD M18-35ABC
  22. 22. Top 10 spending adcodes comparisonEntertainment genreFor show genre, good rating doesn’t guarantee good CPP. That’s why a lot of advertisers move fromshows to 60 giây with great CPPMarket: HCM-Meter Period: 30/04 – 24/06/20127828531,3579072,5001,8981,2931,039 9821,7311,638857599 6251,1266172,1171,140 1,111638 6001,079 1,0336398049701,3251,0773,1722,7561,1301,4081,2722,0072,674864-5001,0001,5002,0002,5003,0003,500DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S60 giây 60 giây Vượt lênchính mìnhĐi tìm ẩn số Tôi là ngườidẫn đầuChung sức Vượt lênchính mìnhĐi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tàitríHTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7CPP30P16-35ABCD F18-50ABCD M18-35ABC
  23. 23. Top 10 spending adcodes comparisonNews/sports/general interest/document/lifestyle genreFor other genres, 60 giây is the dominator in aspect of commercial viewershipMarket: HCM-Meter Period: 30/04 – 24/06/20123.63.33.41.01.51.21.41.50.51.14.74.54.31.52.11.91.52.40.61.43.52.93.70.71.40.81.51.20.41.5-0.51.01.52.02.53.03.54.04.55.0DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU60 giây 60 giây 60 giây Món ngon mỗingàyNgôi nhà mơướcMón ngon mỗingàyƯớc mơ của em Phút giây cảnhgiácBản tin 12 giờ Ngôi nhà mơướcHTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7Rtg%P16-35ABCD F18-50ABCD M18-35ABC
  24. 24. Top 10 spending adcodes comparisonnews/sports/general interest/document/lifestyle genreAll three spot breaks of 60 giây has a very competitive CPP comparing with other top adcodes in thesegenres.Market: HCM-Meter Period: 30/04 – 24/06/2012782853 8285841,4036168436169641,698599 625 6543749763867804007901,388804970761 7941,4629498137711,232 1,236-2004006008001,0001,2001,4001,6001,800DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU60 giây 60 giây 60 giây Món ngon mỗingàyNgôi nhà mơướcMón ngon mỗingàyƯớc mơ của em Phút giây cảnhgiácBản tin 12 giờ Ngôi nhà mơướcHTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7CPP30P16-35ABCD F18-50ABCD M18-35ABC
  25. 25. 60 giây adcodes progressAll three adcodes get high ratingMarket: HCM-Meter Period: 05/03 – 24/06/2012-0.51.01.52.02.53.03.54.04.55.0W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25M35-55ABCDDB.A DB.B DB.CJust start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.And the trend tells us all three adcodes will still increase and share the similar rating number.
  26. 26. 60 giây adcodes progressAll three adcodes get high ratingJust start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.And the trend tells us all three adcodes will still increase and share the similar rating number.Market: HCM-Meter Period: 05/03 – 24/06/2012-1.02.03.04.05.06.0W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25F18-50ABCDDB.A DB.B DB.C
  27. 27. 60 giây adcodes progressAll three adcodes get high ratingMarket: HCM-Meter Period: 05/03 – 24/06/201200.511.522.533.544.5W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25F18-50ABCDDB.A DB.B DB.CJust start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.And the trend tells us all three adcodes will still increase and share the similar rating number.
  28. 28. Significant increasing for 60 giây since June71420271220303721405292-102030405060708090100March April May JuneNo. Of Advertisers No. Of Brands TVC Duration (m)Spot duration in 60 second soars up in June, as double as May. It shows 60 second is a truly efficientprogam to advertise.
  29. 29. 60 giây advertising in lastest 4 months60 giây fits for variety of brands/products40635034- 10 20 30 40 50 60 70No. Of AdvertisersNo. Of BrandsNo. Of ProductsNo. Of Product Group60 second advertising indexBrands advertised in 60 second greatly diversify, ranging from men’s cosmetics, household appliance,F&B, banking service to baby-care products.
  30. 30. top advertisers investing in 60 giâySafe place for advertisers who focus on media efficiency60 Second is gaining audience loyalty for its up-to-date, accurate and interesting news, as well aswinning trust from top advertisers.
  31. 31. THANK YOU

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