Introduction to automotive social media marketing

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Introduction to automotive social media marketing

  1. 1. February 4, 2009 by TK Carsites
  2. 2. February 4, 2009 by TK Carsites Course Instructor: JD Rucker
  3. 3. Agenda 1. Who We Are 2. What Social Media Cannot Do for You 3. What Social Media Can Do for You 4. Defining the Types of Social Media 5. The Three M’s of Social Media Strategy 6. Time and Tools 7. Q & A 3
  4. 4. Who is TK Carsites  8 Years as an Automotive Marketing Firm  Specializing in:  Website Design  Search Engine Optimization  Social Media Marketing  JD Rucker, Chief Marketing Officer  Embedded in Social Media since 2007  3,000 Facebook Friends  80,000 Twitter Followers  500 Digg Front Pages  Experience in the Automotive Industry 4
  5. 5. What Social Media CANNOT Do for Car Dealers  Directly sell more cars  Replace primary dealer websites  Run itself on autopilot  Reach “Millions of People” 5
  6. 6. What Social Media CAN Do for Car Dealers  Become a point of connection between dealerships and their local customers  Offer "Web 2.0 Credibility“  Allow for a quick exchange of sales information  Extend the brand of the dealership and the company  Generate buzz through viral marketing campaigns 6
  7. 7. Types of Social Media  Social Networks  Facebook  Twitter  MySpace, LinkedIn, Others  Social News  Digg  Reddit  StumbleUpon  Social Content  Blogs  YouTube  Flickr 7
  8. 8. Social Networks  Facebook  Profiles are for People  Fan Pages are for Businesses  Customizing Fan Pages are a Must  Building Ambassadors is Key  Twitter  Profiles are for People and Businesses  You can have more than 1 Account  More than 1 Person can Manage Accounts  Do NOT Feed Inventory or Specials 8
  9. 9. Social News  Digg, Reddit, StumbleUpon  Post Interesting Industry or Local News  Drive Traffic to Social Content Sources  Do not spam  Do not attempt without understanding the sites 9
  10. 10. Social Content  YouTube  Customer Testimonials  Profile Videos of Specific Vehicles  Informational Videos  Dealership Blog  Dealership News  Employee Spotlight  Local Events  Industry News  Flickr 10
  11. 11. The Three M’s of Social Media Strategy  Managing  Profiles  Content Sources  Search Engine Optimization  Monitoring  Buzz  Customer Feedback  Employee Discussions  Marketing  Viral Marketing  Brand Building  Search Engine Reputation Management 11
  12. 12. Time and Tools  5 minutes, 30 minutes, 2 hours, Full Time  Assigning the Right People Tasks  Tools to Simplify  Articles to Read  Future Courses  TK Carsites Can Help 12
  13. 13. Q & A

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