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Germaine Auto Group Recommendations<br />Social Media Marketing & Reputation Management<br /><ul><li>A Managed Solution fr...
Gold Coast Toyota CommunityContent Syndication Strategy<br />Toyota/Scion<br />Of<br />Sarasota<br />All Toyota<br /> Cont...
Gold Coast BMW Community<br />A Single BMW branded Community to Syndicate content from hub to 100+ Germaine BMW  branded S...
Germaine Florida Automotive Community<br />Lexus<br />Of<br />Naples<br />Honda<br />Of<br />Naples<br />Germaine<br />Aut...
Arkansas Toyota/Scion Community<br />Arkansas Toyota/Scion Community will serve as centralized content Syndication hub wit...
Managed Solution Pricing<br />Gold Coast Toyota Community                               $3,495<br />                      ...
Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz
Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz
Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz
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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

  1. 1. Germaine Auto Group Recommendations<br />Social Media Marketing & Reputation Management<br /><ul><li>A Managed Solution from ADP Digital Marketing Group</li></li></ul><li>Strategic Overview; Hubs <br />Strategic objectives include leveraging the Germaine Group store’s ability to create social media marketing and reputation management synergy. Structure would incorporate independent social media accounts and content syndication structure for each dealership. Arkansas, the 2 FL Toyota Stores, the BMW store and remaining Germaine Florida stores each participating and having content origination centered on 4 Automotive Social Networks built by ADP for the Germaine Social Media program implementation on following basis.<br />Gold Coast Toyota Community*:  $3,495<br />Gold Coast BMW Community*:  $3,495<br />Gold Coast Automotive Community*: $3,495<br />Arkansas Toyota/Scion Community* $3,495<br /><ul><li>Branding would showcase relevant Germaine dealerships as each community’s primary sponsor . Phase 1 focus on employee, OEM associate and supplier enrollments prior to inviting customer base via email.</li></li></ul><li>Strategic Overview; SM Channels <br />I. Gold Coast Toyota Community*:  $3,495<br />Toyota/Scion of Sarasota (Social Media Syndication Channel 1)* <br />Toyota/Scion of Naples (Social Media Syndication Channel 2) $995<br />II. Gold Coast BMW Community*:  $3,495<br />BMW of Naples (Social Media Syndication Channel 3*)<br />III. Germaine Florida Automotive Community*: $3,495<br />Lexus of Naples (Social Media Syndication Channel 4*)<br />Honda of Naples (Social Media Syndication Channel 5) $995<br />Acura of Naples (Social Media Syndication Channel 6) $995<br />Lincoln Mercury of Naples (Social Media Syndication Channel 7) $995<br />IV. Arkansas Toyota/Scion Community* $3,495<br />Toyota/Scion of NW Arkansas (Germaine Social Media Syndication Channel 8*)<br /> <br />*Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.<br />
  2. 2. Gold Coast Toyota CommunityContent Syndication Strategy<br />Toyota/Scion<br />Of<br />Sarasota<br />All Toyota<br /> Content and<br />Marketing<br />Focus<br />Toyota/Scion<br />Of<br />Sarasota<br />Content from 2 Toyota stores syndicates out from 1 Toyota Community along unique syndication channels for each dealership’s portfolio of 100+ store branded Social Media accounts/profiles<br />Content fed from two Toyota stores into one community increases search indexing frequency…<br />Gold Coast<br />Toyota<br />Community<br />“Hub”<br />Toyota/Scion<br />Of<br />Naples<br />Toyota/Scion<br />Of<br />Naples<br />
  3. 3. Gold Coast BMW Community<br />A Single BMW branded Community to Syndicate content from hub to 100+ Germaine BMW branded Social Media Site Accounts/Profiles<br />All BMW<br /> Content and<br />Marketing<br />Focus<br />Gold CoastBMW<br />Community<br />Gold CoastBMW<br />Community<br />
  4. 4. Germaine Florida Automotive Community<br />Lexus<br />Of<br />Naples<br />Honda<br />Of<br />Naples<br />Germaine<br />Automotive<br />Community<br />(FL)<br />Acura<br />Of<br />Naples<br />Lincoln Mercury<br />Of<br />Naples<br />All Four Stores Contribute Content to One Community<br />
  5. 5. Arkansas Toyota/Scion Community<br />Arkansas Toyota/Scion Community will serve as centralized content Syndication hub with outbound feeds to various points within a network of over 100 Social Media Site Dealership Accounts/Profiles<br />Arkansas<br />Toyota/Scion<br />Community<br />Arkansas<br />Toyota/Scion<br />Community<br />
  6. 6. Managed Solution Pricing<br />Gold Coast Toyota Community   $3,495<br /> $995<br />1 Add-on Brand Monitor Pack (Scion) $295<br />II. Gold Coast BMW Community   $3,495<br />III. Germaine Florida Automotive Community $3,495<br /> $995<br /> $995<br /> $995<br />IV. Arkansas Toyota/Scion Community $3,495<br /> 1 Add-on Brand Monitor Pack (Scion) $295<br /> --------------<br /> 13 Payments* of $18,550 <br /> *Set up fees = $18,550 plus 12 months recurring<br /> Includes 12 days of onsite consulting/training . 2 days for each Pro Pack and 1 day for each Rooftop Add Pack<br />*Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.<br />

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