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Online Summit 27.9.2016: Social Products - Delight the customer (Matej Michlík, Digita.sk)

Ak dnes ešte niečo bráni značkám prinášať produkty šité na mieru jednotlivým zákazníkom, sú to najčastejšie ich procesy a zažité spôsoby uvažovania. Koncept Social Products vyzdvihuje myšlienku, že vytvorenie produktu pre konkrétneho klienta merateľne zvýši jeho afinitu či pôsobí ako silný motivátor k jeho akvizícii. Ako z tohoto posunu vyťažiť maximum, a ako ho ideálne realizovať?

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Online Summit 27.9.2016: Social Products - Delight the customer (Matej Michlík, Digita.sk)

  1. 1. Social Products - Delight the customer Online Summit 27. 9. 2016
  2. 2. Content - Social Products - 5 reasons - Psychology, Tactics - Effect - Integration
  3. 3. Social Products
  4. 4. KLM Meet & Seat
  5. 5. #Squareshakes
  6. 6. Instagramers City Guides
  7. 7. Possible Social Products
  8. 8. Mobile Tariffs
  9. 9. Car Configurators
  10. 10. Take aways: 1. 2. 3. Customization Mechanics Delivery
  11. 11. 5 reasons for transforming businesses, not customers
  12. 12. 1. Changing landscape: Growing quality demands
  13. 13. 2. Changing landscape
  14. 14. 2. Opportunities in technology
  15. 15. 2. Opportunities in technology
  16. 16. 2. Opportunities in technology
  17. 17. 2. Opportunities in technology
  18. 18. 3. Earned media
  19. 19. 3. Earned media
  20. 20. 4. Affinity & emotional bonding
  21. 21. 4. Affinity & emotional bonding
  22. 22. 5. Premium Revenue
  23. 23. 5. Premium Revenue ...but also investments and other costs.
  24. 24. Psychology and Tactics
  25. 25. Psychology 1. 2. 3. Demand Surprise Satisfaction
  26. 26. Psychology
  27. 27. Tactics 1. 2. 3. Awareness Engagement Conversion
  28. 28. Effects and Synergies
  29. 29. Effects and synergies
  30. 30. Brand Comm Integration
  31. 31. Brand Comm Integration
  32. 32. What‘s so Social about it?
  33. 33. What‘s so Social about it? Our clients know.
  34. 34. Thank you for attention!

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