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Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu (Vojto Kósa, Elite Solutions)

Ako sa správa generácia Z, čo na ňu platí, ako často je online a aké má nákupné správanie? A ako týchto ľudí ušiť úspešnú kampaň?

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Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu (Vojto Kósa, Elite Solutions)

  1. 1. MAIN TITLE LOREM IPSUM DOLOR Subtitle lorem ipsum dolor sit amet Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Ako na ľudí, ktorí nenávidia reklamu Digitálne chuťovky 23. 6. 2016, časť 1
  2. 2. 01 GENERÁCIA Z
  3. 3. KTO JE GENERÁCIA Z? Tínejdžeri, pubertiaci Narodení medzi 1990 a 2010 Dospievajú skôr a sú sebavedomí Majú rozbitú pozornosť Sú technicky mimoriadne zdatní Porovnávajú, hľadajú top ponuku Ich formát je video (a interakcia)
  4. 4. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 %
  5. 5. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 % Nákupné správanie - 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru
  6. 6. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 % Nákupné správanie - 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru Záujem - Populárni youtuberi - Gogoman, Selassie, Lucypug (17 %) - Celebrity - Majk Spirit, Separ, Petra Polnišová a Zuzana Šebová (9 %)
  7. 7. 02 AKO NA NICH? VÚB Cuky a Luky
  8. 8. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov
  9. 9. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov Social (a súťaže) Instagram, Snapchat a Dubsmash content
  10. 10. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov Social (a súťaže) Instagram, Snapchat a Dubsmash content Spontánna znalosť GfK Young People Ad Monitor
  11. 11. 03 AKO NA NICH 2? Fofola
  12. 12. 04 PREČO TO FUNGOVALO?
  13. 13. KAMPANE, KTORÉ: Upustili od tradičných kanálov Našli svoju cieľovku Nehrali sa na reklamu Zapojili ľudí do komunikácie Zabávali A boli super :)
  14. 14. MAIN TITLE LOREM IPSUM DOLOR Subtitle lorem ipsum dolor sit amet Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Ďakujeme za pozornosť 

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