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Jakob Oedum - Sport, Technology and Mobile media


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Jakob Oedum - Sport, Technology and Mobile media

  1. 1. Putting sailing in the picture LIVE!
  2. 2. From frustration to idea to technology - to end user <ul><li>Case, Orienteering, before </li></ul><ul><li>Spectator hostile </li></ul><ul><li>Difficult to ’understand’ </li></ul><ul><li>Difficult to unveil the decisive moments </li></ul><ul><li>Low profile in the public </li></ul><ul><li>Low media-interest </li></ul><ul><li>How Live-tracking is changing Orienteering </li></ul><ul><li>Inside the view of spectators, Arena-production and web </li></ul><ul><li>The decisive moments brought live to the spectators </li></ul><ul><li>Live TV and web-casts from high profile events </li></ul><ul><li>Better understanding by ’outsiders’, higher profile </li></ul><ul><li>Pay-per-View webcast! (3622 viewers x 6,50 Euro) </li></ul>
  3. 3. Tracking system components TV graphic-production Arena production Tracking-devices Race Committee Race Management Interfaces Web Cast Internet TracTrac server GSM/GPRS GPS
  4. 4. Special demands when tracking sports The unsexy bare requirements <ul><li>Reliability, Scalability, Flexibility, Versatility </li></ul><ul><li>Tracking unit (and the athlete) </li></ul><ul><li>Wireless communication, GSM/GPRS </li></ul><ul><li>Data in-flow </li></ul><ul><li>Data manipulation and mining </li></ul><ul><li>Data service – X 100.000 concurrent users </li></ul><ul><li>End user demands </li></ul>
  5. 5. Different sports – same challenge <ul><li>Outside but – with live tracking - inside the view of the spectator </li></ul><ul><li>Sailing </li></ul><ul><li>Marathon </li></ul><ul><li>Cross Country Skiing </li></ul><ul><li>Adventure racing and multi sport </li></ul><ul><li>Rowing, Canoe and Kayak – long distance formats </li></ul><ul><li>Cycling </li></ul><ul><li>Triatlon </li></ul><ul><li>Endurance horseback riding </li></ul><ul><li>Rally </li></ul><ul><li>Other sports covering large areas </li></ul>
  6. 6. Tracking sailing events <ul><li>Volvo Ocean Race, In Port Alicante LINK </li></ul><ul><li>Volvo Ocean Race, integration with Virtual Spectator LINK </li></ul><ul><li>Volvo Ocean Race, integration in live Web-TV LINK </li></ul><ul><li>Volvo Youth Sailing, ISAF World Championship – largest live tracking setup ever LINK </li></ul>
  7. 7. The breakthrough in sailing Sportcasting 2.0 <ul><li>Volvo Youth Sailing, ISAF World Championship, Aarhus DK 2008 </li></ul><ul><li>-185 participating boats, 7 boat classes </li></ul><ul><li>-3 courses with different course layouts </li></ul><ul><li>-97 races, including practice races </li></ul><ul><li>- 2 sec sampling frequency on all boats </li></ul><ul><li>All races live-tracked , less than 1% data/position loss </li></ul><ul><li>Usage </li></ul><ul><li>26.000 opened web-tracking-sessions during the week </li></ul><ul><li>Average viewing time 16,5 minutes pr session </li></ul><ul><li>= app. 10 months of exposure (in attractive segment) </li></ul><ul><li>= Commercial value! </li></ul>
  8. 8. Making viewers happy CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK, 2008 Debbie McNeill 08:26 This is so awesome to watch, I have never seen anything like this before. It has apparently been tried in South Africa on keel boats, but never on dinghies. It is so exciting and makes you feel part of the regatta. My son does not seem so far from home he is only a click away. The replays are a very good training tool as it is a bird eye view, which adds a new perspective to teaching. Excellent allround. Well done   Kevin Robertson 11:01 This is an amazing site. The only issue I have is that I stay up all night watching the racing.It is the best thing to happen to sailing since NZ won the Americas cup. My wife is away at the moment so I can sit in bed and watch all the races. If she was home I would have to be a good boy go to sleep and watch the replays in the morning which is never as good as watching live. Well done .
  9. 9. Making more viewers happy Andre 13:04 I must admit this site is truly fantastic. The simple yet completely adequate graphics and intuitive interface are superb. I am a laser coach and this post race information would be hugely valuable to analyse the tactical options taken.   Fredrik Strange 20:37 I'm watching the races on a daily basis from a Mark Boat, - I really think that this tracking solution is VERY interesting.   Hariet 05:46 I LOVE IT. Zoom in, speed up, slow down replay... a start gun signal would be a great addition. Great for the folks at home to see the action as it happens. Beats waiting for the results to be posted. Excellent training tool.
  10. 10. One technology – a world of opportunities <ul><li>Presentation platforms – the center of attention </li></ul><ul><li>- Web, with possible integration of commentry, video, community </li></ul><ul><li>- TV-graphic input </li></ul><ul><li>- Arena production </li></ul><ul><li>3'rd party presentation platforms </li></ul><ul><li>Spectators </li></ul><ul><li>- Webcast, edited/unedited </li></ul><ul><li>- On-site arena production, big screen, live commentary, arena build-up! </li></ul><ul><li>- TV, tracking integration with TV-production, real-time or post-edited </li></ul><ul><li>Attracts viewers – and therefore sponsors - excellent sponsor platform </li></ul><ul><li>Regatta or Club sponsors </li></ul><ul><li>The industry </li></ul><ul><li>Attracting sponsors who want to capitalise on the values of sailing. </li></ul>
  11. 11. How to raise profile and awareness <ul><li>Television, </li></ul><ul><ul><li>dominating media (impact and economics ) </li></ul></ul><ul><li>New Media </li></ul><ul><ul><li>the fastest growing media </li></ul></ul><ul><ul><li>no prime time </li></ul></ul><ul><ul><li>reaches kids and youth. </li></ul></ul><ul><li>Live and Online is king </li></ul><ul><ul><li>Think ‘Event’ – not ‘Regatta’ </li></ul></ul><ul><ul><li>Attract attention using new technology </li></ul></ul>
  12. 12. Essentials for making a succesful event <ul><li>Spectators are important </li></ul><ul><li>Live web-casts to spectators </li></ul><ul><li>Unveiling the decisive moments </li></ul><ul><li>Enough information to understand the basics </li></ul><ul><li>Easy access </li></ul><ul><li>Always available on new media </li></ul><ul><li>New World: Interactivity </li></ul>
  13. 13. Live tracking – in rapid development The ”latest” Generation - Tailor made systems for sailing - improved graphics and animation/simulation - on-the-fly calculations of rankings - matured technology (minimal data loss, high- precision) - tracking of large fleets (>200) in several classes - improved press and media services - web-integration with sound and picture - predictive calculations on every boat - linking to background info (ISAF-database) - web-spectator interactivity
  14. 14. Live tracking in Sailing – state of the art CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK, 2008
  15. 15. A way to make money <ul><li>CASE, Orienteering, ’Tio-Mila’ relay event Sweden, 2008 </li></ul><ul><li>Big screen arena production (8000 participants and spectators) </li></ul><ul><li>Full TV-production setup </li></ul><ul><li>Live video-camera input from 6 cameras </li></ul><ul><li>On the fly graphics production </li></ul><ul><li>Live tracking of 20 favourite teams throughout the relay </li></ul><ul><li>Professional arena commentary and expert commentary </li></ul><ul><li>Web-cast of big screen production, Pay-per-View, micro-payments </li></ul><ul><li>3622 paying viewers </li></ul><ul><li>Fee appr: 6,50 Euro (low prizing strategy) </li></ul><ul><li>in the first attempt </li></ul>
  16. 16. Many benefits for the organizer Race-management <ul><li>Race Committee </li></ul><ul><li>- Online confirmation of course layout/sailmark placing </li></ul><ul><li>- Placing of replacement marks </li></ul><ul><li>- Online surveillance of development of race and of individual boats </li></ul><ul><li>Calculation of mark rounding times, finish order and times, starts, statistics </li></ul><ul><li>Jury </li></ul><ul><li>Post-evaluation of incidents </li></ul><ul><li>Press & Media </li></ul><ul><li>Better and more qualified service </li></ul><ul><li>Expert tools and predictions </li></ul><ul><li>direct linking to sailor merits </li></ul>
  17. 17. Successes made <ul><li>World Match Racing Tour, Danish Open 2007+2008 </li></ul><ul><li>VOLVO Youth Sailing ISAF World Championship 2008 </li></ul><ul><li>TORM Yngling Worlds 2008 </li></ul><ul><li>FARR40 Worlds 2007 </li></ul><ul><li>World Military Championships 2008 </li></ul><ul><li>European Youth Championships Yngling 2008 </li></ul><ul><li>Danish Championships, 49’er, 29’er, RSX, Yngling 2008 </li></ul><ul><li>Marblehead Trophy 2008 </li></ul><ul><li>VOLVO Ocean Race 2008-2009 </li></ul>
  18. 18. NEXT STEP! <ul><li>Create a new ISAF product, to increase the profile of our sport and create value for sponsors. </li></ul><ul><li>Improve the profile of our sport </li></ul><ul><li>Live web-casts to spectators </li></ul><ul><li>Unveiling the decisive moments </li></ul><ul><li>Enough information to understand the basics </li></ul><ul><li>Always available on new media/ interactivity/press-info </li></ul>ISAF HOMEPAGE ISAF SAILOR ISAF WEB-SAIL Create sponsor income