Natasha Vanzetti - 5 simple steps to make your business irresistible online

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This workshop will take you through the 5 simple steps to make your business irresistible online.

1.Intention - Set your intention to solve and not sell.

2.Discover - Discover who you are and your ‘why’ and then discover your perfect audience.
3.Assess - How do people see you online? First impressions really do count.
4.Teach - Why sharing your gifts and knowledge builds rapport and creates loyal clients.
5.Engage - How to engage effectively with your perfect audience on the right platform for your business.

Published in: Marketing, Business, Technology
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Natasha Vanzetti - 5 simple steps to make your business irresistible online

  1. 1. 5 Simple Steps to Make Your Business Irresistible Online
  2. 2. ONLINE SUCCESS IS ABOUT PEOPLE NOT PLATFORMS
  3. 3. Everyone’s Connected
  4. 4. How to woo your clients Intention Discover Assess Teach Engage Your clients will love your business almost as much as you do.
  5. 5. New Buyer Behaviour Image credit: Alex Embleton via Flickr
  6. 6. New Buyer Behaviour • • • • • Looking for solutions Solve don’t sell Buyer is in control Trust & Transparency They want to get to know you
  7. 7. Discover ‘People don’t buy what you do, they buy why you do it.’ - Simon Sinek
  8. 8. Discover Who is your audience? What is their pain? How can you help?
  9. 9. You have 4 seconds Do I like your site? Do you have what I want?
  10. 10. First Impressions Count
  11. 11. First Impressions Count
  12. 12. Is it Relevant?
  13. 13. Is it Easy?
  14. 14. By the time buyers are ready to talk to a sales rep, they’ve already completed 60–90% of the buying process.’ - Marketo.com
  15. 15. Show Your Expertise
  16. 16. Build Trust
  17. 17. ‘Marketing happens every time you engage (or not) with your past, present, and potential customers.' - Scott Stratten
  18. 18. Sell dreams, not products.
  19. 19. Engage
  20. 20. Engage
  21. 21. Engage
  22. 22. Don’t overdo it
  23. 23. Keep an eye on your stats
  24. 24. Remember… Be authentic Online is just an extension of you Create moments of connection
  25. 25. Free eBook
  26. 26. Any Questions?

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