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Slideshare Baromètre Croissance et Digital

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L'ACSEL vous présente sa deuxième édition du Baromètre Croissance et Digital.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Slideshare Baromètre Croissance et Digital

  1. 1. BAROMÈTRE CROISSANCE & DIGITAL 2017
  2. 2. LE DIGITAL UN MOTEUR DE LA CROISSANCE ?
  3. 3. 71 % 92 % 90 % OUI POUR :
  4. 4. ENTREPRISES AVEC TRANSFORMATION DIGITALE INEXISTANTE ENTREPRISES ENGAGÉES 48 % X2,5 19 % IMPACT DU NUMÉRIQUE SUR LA CROISSANCE
  5. 5. DES RÉSULTATS CONCRETS
  6. 6. DU NOMBRE DES VISITES EN MAGASIN 18% 23% DU VOLUME DES VENTES OU DES RÉSERVATIONS 45%33% DES PROFITS 49% 34% DU NOMBRE DE CLIENTS 47% 36%
  7. 7. OUI, LE DIGITAL EST UN MOTEUR DE LA CROISSANCE
  8. 8. 2017, UNE VRAIE ACCÉLÉRATION DE L’ENGAGEMENT DIGITAL ! 2015 2016 2017
  9. 9. UNE STRATÉGIE INCARNÉE
  10. 10. UNE STRATÉGIE INCARNÉE 28 % 58% 14 % 2016 2017 AUCUNE TRANSFORMATION AMORCÉE Stratégie digitale inexistante TRANSFORMATION INCARNÉE Stratégie digitale pilotée par la direction et disposant d’une équipe dédiée TRANSFORMATION EN DEVENIR Stratégie digitale non portée par la direction ou manquant de moyens humains 48 % 11 %41%
  11. 11. UNE STRATÉGIE DIGITALE IMPULSÉE PAR DES DIRIGEANTS… 54 % …. ET OPÉRÉE PAR DES ÉQUIPES DÉDIÉES 44 % 2016 2017 72 % 2017 80 %
  12. 12. TIRER PLEINEMENT PROFIT DU DIGITAL
  13. 13. LES ENTREPRISES S’OCTROIENT UNE NOTE MOYENNE SUR LEUR TRANSFORMATION DIGITALE 5,3 10 6,3 10
  14. 14. DES MOTIVATIONS CONCENTRÉES SUR LE MARKETING ET LA VENTE COMMUNIQUER 56% ACQUÉRIR DE NOUVEAUX CLIENTS 51% GAGNER EN PRODUCTIVITÉ 45% INTERAGIR AVEC MES CLIENTS 43% RESTER COMPÉTITIFS FACE AUX NOUVEAUX ENTRANTS ET PURE PLAYERS 40% DÉVELOPPER DE NOUVELLES OFFRES (PRODUITS ET SERVICES) 31% SE DÉVELOPPER À L’INTERNATIONAL 13%
  15. 15. AVOIR UNE APPROCHE OMNICANALE EXPLOITER LES DATAS REPENSER SON ORGANISATION AUTOUR DU CLIENT 3 RUPTURES MAJEURES POUR FAIRE LA DIFFÉRENCE
  16. 16. UN ACCOMPAGNEMENT POUR PASSER À L’OFFENSIVE
  17. 17. LES FREINS LE COUT 57% LA COMPLEXITÉ DE MISE EN ŒUVRE 49% MANQUE DE FORMATION ET DE COMPÉTENCE 44%
  18. 18. SOUTENIR FINANCIÈREMENT 69% SOUHAITENT UNE AIDE DE L’ÉTAT, DE LA RÉGION, DE L’UE 70% SOUHAITENT UNE MEILLEURE INFORMATION SUR LES AIDES DISPONIBLES LE COUT 2ÈME FREIN POUR 57%
  19. 19. GERER LA COMPLEXITÉ 68% SOUHAITENT UNE SIMPLIFICATION DES OUTILS DIGITAUX 49% DES ACTIONS DE SENSIBILISATION AUPRÈS DES DIRIGEANTS PAR LES POUVOIRS PUBLICS & LES ASSOCIATIONS 62% LA CONNEXION À DES ÉCOSYSTÈMES LOCAUX LA COMPLEXITÉ DE MISE EN ŒUVRE EST UN FREIN POUR 49%
  20. 20. FORMER AU DIGITAL 71% SOUHAITENT UNE MEILLEURE ADAPTATION DES FORMATIONS AU DIGITAL 65% SOUHAITENT UN MEILLEUR ACCÈS AUX FORMATIONS 40% SOUHAITENT UN MEILLEUR ACCÈS RECRUTEMENT DES TALENTS DU DIGITAL 44% MANQUE DE FORMATION ET DE COMPÉTENCE
  21. 21. Enquête réalisée par Ipsos auprès de 606 entreprises de 10 à 4999 salariés. Moyenne des entreprise Entreprises engagées dans le numérique Entreprises sans aucune transformation digitale Entreprises en croissanceETI

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