The Global Rise of Smartphonatics

556 views

Published on

ACI and Aite discuss results of a global study and share how current global and regional smartphone use is predicting the future shape of the mobile economy. Learn more: http://www.aciworldwide.com

Published in: Business, Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
556
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Global Rise of Smartphonatics

  1. 1. The Global Rise of Smartphonatics: Driving Mobile Payment and Banking Adoption in the Americas, EMEA and Asia-Pacific Confidential Michael Grillo Ron Shevlin ACI Worldwide Aite Group Senior Product Marketing Manager Research Analyst USA USA
  2. 2. Agenda Research Approach The Global Rise of Smartphonatics – Americas About ACI Worldwide Questions & Answers 20 June, 2012 Confidential 2
  3. 3. Research Approach 20 June, 2012 Confidential 3
  4. 4. About Today’s Speaker Ron Shevlin, Senior Analyst, Aite Group rshevlin@aitegroup.com 1.617.338.6045 Specializing in • Retail banking • Customer and marketing analytics • Loyalty management • P2P lending • Personal financial management • Social computing • Online banking • Customer experience and consumer behavior Aite Group (eye-tay) is an independent research and advisory firm focused on business, technology and regulatory issues and their impact on the financial services industry. 20 June, 2012 Confidential 4
  5. 5. The Global Rise of the Smartphonatics: Americas 20 June, 2012 Confidential 5
  6. 6. © Copyright 2012, Aite Group, LLCwww.aitegroup.com6 Mobile payment adoption Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 13% 15% 21% 21% 23% 28% 30% 30% 35% 37% 45% 45% 48% 64% 66% France Canada Germany Australia U.K. Italy Sweden U.S. AVERAGE Brazil Singapore U.A.E. South Africa India China Percentage of Consumers That Used Mobile Phone to Make a Payment in the Last Six Months
  7. 7. © Copyright 2012, Aite Group, LLCwww.aitegroup.com7 Mobile payment importance Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 7% 9% 12% 16% 18% 21% 23% 28% 28% 39% 39% 42% 51% 65% Canada France Germany Sweden U.K. Australia U.S. Italy Singapore China Brazil U.A.E. South Africa India Percentage of Consumers That Consider Mobile Payments "Very Important" To Them
  8. 8. © Copyright 2012, Aite Group, LLCwww.aitegroup.com8 Mobile wallet interest Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 27% 35% 36% 38% 41% 41% 44% 67% 67% 71% 72% 75% 76% 81% Canada Australia Sweden U.K. Germany U.S. France U.A.E. Singapore South Africa Italy Brazil China India Percentage of Consumers That Would Use Their Mobile Phone Instead of Carrying Payment Cards
  9. 9. © Copyright 2012, Aite Group, LLCwww.aitegroup.com9 Global Smartphonatics No Yes Very important 4% 24% Somewhat to not important 41% 31% Mobile wallet interest Mobile payment importance Smartphonatic s Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  10. 10. © Copyright 2012, Aite Group, LLCwww.aitegroup.com10 Smartphonatics by country
  11. 11. © Copyright 2012, Aite Group, LLCwww.aitegroup.com11 Are you a Smartphonatic?
  12. 12. © Copyright 2012, Aite Group, LLCwww.aitegroup.com12 Polling Question: Do you consider yourself a Smartphonatic?
  13. 13. © Copyright 2012, Aite Group, LLCwww.aitegroup.com13 @jane r u going to drink your OJ? @jane r u going to drink your OJ?
  14. 14. © Copyright 2012, Aite Group, LLCwww.aitegroup.com14 Theme Smartphonatics will lead the demand for mobile payments and commerce in every country
  15. 15. © Copyright 2012, Aite Group, LLCwww.aitegroup.com15 Agenda •  Who are the Smartphonatics? •  What differentiates the Smartphonatics? •  What does the rise of Smartphonatics mean to banks and retailers?
  16. 16. © Copyright 2012, Aite Group, LLCwww.aitegroup.com16 Smartphonatics in the U.S. No Yes Very important 3% 20% Somewhat to not important 56% 21% Mobile wallet interest Mobile payment importance Smartphonatic s Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  17. 17. © Copyright 2012, Aite Group, LLCwww.aitegroup.com17 Smartphonatics in Brazil No Yes Very important 10% 37% Somewhat to not important 15% 38% Mobile wallet interest Mobile payment importance Smartphonatic s Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  18. 18. © Copyright 2012, Aite Group, LLCwww.aitegroup.com18 Smartphonatics in Canada No Yes Very important 12% 7% Somewhat to not important 61% 21% Mobile wallet interest Mobile payment importance Smartphonatic s Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  19. 19. © Copyright 2012, Aite Group, LLCwww.aitegroup.com19 Smartphonatics generational split Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 Percentage of Each Generation that are Smartphonatics 44% 46% 28% 13% Gen Y Gen X Boomer Senior 6% 12% 3% 5% Gen Y Gen X Boomer Senior 41% 21% 11% 6% Gen Y Gen X Boomer Senior United States CanadaBrazil
  20. 20. © Copyright 2012, Aite Group, LLCwww.aitegroup.com20 Mobile payment and banking adoption Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 81% 84% 17% 27% Has used mobile phone to make a payment in the last six months Has used mobile phone for banking in the last six months (Country: United States) Smartphonatics Other consumers
  21. 21. © Copyright 2012, Aite Group, LLCwww.aitegroup.com21 Mobile payment and banking adoption Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 (Country: Brazil) 64% 73% 21% 32% Has used mobile phone to make a payment in the last six months Has used mobile phone for banking in the last six months Smartphonatics Other consumers
  22. 22. © Copyright 2012, Aite Group, LLCwww.aitegroup.com22 Mobile payment and banking adoption Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 (Country: Canada) 58% 76% 12% 14% Has used mobile phone to make a payment in the last six months Has used mobile phone for banking in the last six months Smartphonatics Other consumers
  23. 23. © Copyright 2012, Aite Group, LLCwww.aitegroup.com23 Smartphonatics (smart-fa-NAT-ics) •  How they pay
  24. 24. © Copyright 2012, Aite Group, LLCwww.aitegroup.com24 Use of cash Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 65% 13% 23% 46% 33% 21% Less Same More Q. How does your current use of cash compare to the amount of cash you used three years ago? (Country: United States) Smartphonatics Other consumers
  25. 25. © Copyright 2012, Aite Group, LLCwww.aitegroup.com25 Mobile payment preferences Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 13% 12% 9% 0% 0.5% 0.5% Low-value goods (e.g., coffee, snacks) Higher-value goods Person-to-person payments Percentage of Consumers Who Prefer to Use Their Mobile Device to Make the Following Types of Payments (Country: United States) Smartphonatics Other consumers
  26. 26. © Copyright 2012, Aite Group, LLCwww.aitegroup.com26 Mobile payment preferences Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 11% 6% 9% 2% 1% 2% Low-value goods (e.g., coffee, snacks) Higher-value goods Person-to-person payments Percentage of Consumers Who Prefer to Use Their Mobile Device to Make the Following Types of Payments (Country: Brazil) Smartphonatics Other consumers
  27. 27. © Copyright 2012, Aite Group, LLCwww.aitegroup.com27 Mobile payment preferences Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 10% 2% 1% 0% Low-value goods (e.g., coffee, snacks) Higher-value goods Person-to-person payments Percentage of Consumers Who Prefer to Use Their Mobile Device to Make the Following Types of Payments (Country: Canada) Smartphonatics Other consumers 26% 13%
  28. 28. © Copyright 2012, Aite Group, LLCwww.aitegroup.com28 Change in payment preferences Q. Which payment method did you (do you) prefer when buying low value goods? (Country: United States) 3 yrs ago Today Cash 39% 29% Debit card 34% 40% Credit card 16% 16% Check 5% 2% Mobile phone 4% 13% Prepaid card 2% 0% 3 yrs ago Today 61% 55% 21% 25% 15% 17% 2% 1% 0% 0% 1% 0% Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  29. 29. © Copyright 2012, Aite Group, LLCwww.aitegroup.com29 Change in payment preferences Q. Which payment method did you (do you) prefer when buying low value goods? (Country: Brazil) 3 yrs ago Today Cash 45% 34% Debit card 25% 39% Credit card 10% 13% Check 2% 0% Mobile phone 14% 11% Prepaid card 4% 4% 3 yrs ago Today 64% 58% 17% 29% 10% 11% 0% 0% 7% 2% 1% 1% Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  30. 30. © Copyright 2012, Aite Group, LLCwww.aitegroup.com30 Change in payment preferences Q. Which payment method did you (do you) prefer when buying low value goods? (Country: Canada) 3 yrs ago Today Cash 37% 21% Debit card 27% 36% Credit card 23% 17% Check 0% 0% Mobile phone 14% 11% Prepaid card 13% 26% 3 yrs ago Today 71% 67% 16% 17% 11% 12% 0% 0% 0% 2% 2% 1% Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  31. 31. © Copyright 2012, Aite Group, LLCwww.aitegroup.com31 Smartphonatics (smart-fa-NAT-ics) •  How they pay •  Mobile shopping preferences
  32. 32. © Copyright 2012, Aite Group, LLCwww.aitegroup.com32 Mobile researching capabilities Smartphonatics Other consumers 9% 10% 8% 17% 36% 40% 42% 46% Research products online while in a store in order to purchase from a different merchant Research products online while in a store in order to purchase in the store Research products online while in a store in order to purchase online Research products online from home or work Percentage of Consumers That Consider The Ability to do The Following With a Mobile Device to be "Very Important" Source: Aite Group survey of 1,115 US consumers, Q2 2012
  33. 33. © Copyright 2012, Aite Group, LLCwww.aitegroup.com33 Mobile shopping capabilities 28% 45% 57% 66% 68% 65% 61% 67% 60% 72% 82% 87% 89% 89% 89% 92% Can connect to social networks Is offered by my primary bank Shows me product reviews Is offered by a company I know and trust Finds the lowest price for product(s) I want Is offered by stores I most like to shop at Provides relevant offers Provides very deep discounts Q. Which of the following mobile shopping capabilities are important to you? Smartphonatics Other consumers Source: Aite Group survey of 1,115 US consumers, Q2 2012
  34. 34. © Copyright 2012, Aite Group, LLCwww.aitegroup.com34 Smartphonatics want offers from banks Source: Aite Group survey of 1,115 US consumers, Q2 2012 27% 36% 11% 34% Other consumers Smartphonatics Percentage of Consumers Interested in Receiving Daily Deal Offers From Their Primary Bank Very interested Somewhat interested 38% 70%
  35. 35. © Copyright 2012, Aite Group, LLCwww.aitegroup.com35 Smartphonatics are daily deal buyers 3.3 $108   9.3 $203   Number  of  deals  purchased Total  dollar  amount  of  deals   purchased 2011  Daily  Deal  Activity Other  consumers Smartphonatics Source: Aite Group survey of 1,115 US consumers, Q2 2012
  36. 36. © Copyright 2012, Aite Group, LLCwww.aitegroup.com36 Smartphonatics (smart-fa-NAT-ics) •  How they pay •  Mobile shopping preferences •  Loyalty program impact
  37. 37. © Copyright 2012, Aite Group, LLCwww.aitegroup.com37 Loyalty program participation Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012 23% 31% 47% 27% 11% 26% U.S. Brazil Canada Smartphonatics Other consumers Percentage of Consumers Who Belong to Four or More Retailer Loyalty Programs
  38. 38. © Copyright 2012, Aite Group, LLCwww.aitegroup.com38 Smartphonatics on loyalty programs 50% 40% 22% 21% "I always try to choose retailers where I am a member of the loyalty program" "Most or all of the loyalty programs I belong to deliver benefits that are very important for me" Percentage of Consumers Who Agree With the Following Statements About Loyalty Programs (Country: United States) Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  39. 39. © Copyright 2012, Aite Group, LLCwww.aitegroup.com39 Smartphonatics on loyalty programs 62% 38% 34% 27% "I always try to choose retailers where I am a member of the loyalty program" "Most or all of the loyalty programs I belong to deliver benefits that are very important for me" Percentage of Consumers Who Agree With the Following Statements About Loyalty Programs (Country: Brazil) Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  40. 40. © Copyright 2012, Aite Group, LLCwww.aitegroup.com40 Smartphonatics on loyalty programs 56% 45% 19% 24% "I always try to choose retailers where I am a member of the loyalty program" "Most or all of the loyalty programs I belong to deliver benefits that are very important for me" Percentage of Consumers Who Agree With the Following Statements About Loyalty Programs (Country: Canada) Smartphonatics Other consumers Source: ACI Worldwide study of 4,200 consumers in 14 countries, Q1 2012
  41. 41. © Copyright 2012, Aite Group, LLCwww.aitegroup.com41 Banks Smartphonatics
  42. 42. © Copyright 2012, Aite Group, LLCwww.aitegroup.com42 42
  43. 43. © Copyright 2012, Aite Group, LLCwww.aitegroup.com43 Smartphonatic loyalty to banks Source: Aite Group survey of 1,115 US consumers, Q2 2012 9% 14%14% 26% Grew relationship with primary bank Switched primary bank or decreased relationship with existing bank 2011 Bank Relationship Activity Other consumers Smartphonatics
  44. 44. © Copyright 2012, Aite Group, LLCwww.aitegroup.com44 Theme Smartphonatics will lead the demand for mobile payments and commerce in every country
  45. 45. © Copyright 2012, Aite Group, LLCwww.aitegroup.com45 What it means •  Smartphonatics % represents a country’s evolution towards mobile payments/commerce •  Smartphonatics are the early adopters – and demand drivers – for integrated mobile banking/commerce/payment
  46. 46. © Copyright 2012, Aite Group, LLCwww.aitegroup.com46 The integrated mobile experience What can I buy? How can I pay for it? What should I buy?
  47. 47. © Copyright 2012, Aite Group, LLCwww.aitegroup.com47 What it means •  Smartphonatics % represents a country’s evolution towards mobile payments/commerce •  Smartphonatics represent the early adopters – and drivers of demand – for integrated mobile banking/commerce/payment •  Smartphonatics will drive more integration and collaboration between financial institutions and retailers/merchants
  48. 48. Questions 20 June, 2012 Confidential 48
  49. 49. More Information For information on ACI’s mobile solutions or to download a copy of the Smartphonatics report, visit www.aciworldwide.com/mobile Thank you! 20 June, 2012 49Confidential

×