Using the Internet to Grow Your Fitness Business

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Technology and social media are completely reinventing the way people produce, distribute and sell information. Armed with nothing more than a passion for helping people, and the desire to create valuable content, you can reach more people, not just in your town, but around the world. Join Ted Vickey and Dr. Adam Bordes as they teach you how to build a completely virtual, fully-automated, and infinitely profitable fitness business using tools that are inexpensive and easy-to-use.

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Using the Internet to Grow Your Fitness Business

  1. 1. CONTENTPACKAGINGMARKETINGINFLUENCEPANEL / Q&A
  2. 2. INVENTORY BRAND IDENTIFIABLE STORYUNIQUENESS SYSTEM CONTENT CONNECTION DEMOGRAPHIC VS. PSYCHOGRAPHICLEARNING STYLE PERSPECTIVE BELIEVABILITY
  3. 3. PODCASTS CDs & DVDs CONTENT ARTICLES SUBSCRIPTIONS WEBINARS VIDEOS TELECASTS WORKSHOPS BOOKSAPPS PACKAGING MP3sAFFILIATE (JV) BLOGS LECTURES MARKETING AUDIO COACHING RADIO SHOW COURSES SPECIAL E-BOOKS WEBSITE REPORTS
  4. 4. BUILD BRAND SELL
  5. 5. MEET SHANTI
  6. 6. NOW WHAT?
  7. 7. MARKETING
  8. 8. YOUR BRAND PERSONALITY AUTHENTICITY CONSISTENCY
  9. 9. CHANNELS
  10. 10. 4.8 BILLION 4.2 BILLION
  11. 11. W k ll hWe keep our cell phones within arms reach 91% of the time
  12. 12. INFLUENCE
  13. 13. “I want to crowd “I d source write a  book with  @tedvickey @tedvickey”
  14. 14. 15 • CROSS CHANNEL PROMO • ONE MAIN PAGE • VALUE-ADDED PRODUCTS
  15. 15. KLOUT = MORE EYESMORE EYES = GROWTH
  16. 16. RESOURCES
  17. 17. @ACEFITNESS@FITDOCTORADAM@TEDVICKEY
  18. 18. CONTENTPACKAGINGMARKETINGINFLUENCEPANEL / Q&A

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