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Multipurpose Platforms: Divided By and On Content


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Presentation held by ACCUCOMS at ALPSP Seminar 'Books and Journals as One' in London on November 17, 2011.

While publishers are digitizing more and more of their content and their customers are scrutinizing pricing models, the possibility of integrating different types of digital content presents itself. ACCUCOMS has investigated current changes as well as the thoughts and opinions among its network of publishers, libraries, consortia and other information specialists. Are publishers ready to create and host multi-purpose platforms? Do libraries find integration of content formats useful and practical? Do multi-purpose platforms have a future and in what form?

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Multipurpose Platforms: Divided By and On Content

  1. 1. Books and Journals As One ALPSP Seminar 17th November 2011 London, UK
  2. 2. Multi-purpose platforms?Divided by and on content Raluca Pop Account Manager ACCUCOMS
  3. 3. Project Goals• Which e-content do publishers offer? Is it integrated?• How do libraries evaluate the supply of e-content? What are their needs?• How can supply and demand of integrated content converge?
  4. 4. Our approach• Publisher inventory• Online survey• In-depth telephone interviews with information specialists
  5. 5. Publisher inventory Results: Content not integratedPlatforms:• 80% third-party platform• 20% own platformE-books:• 30% do not sell e-books• Listed in different place from journals• Listed in different place from print books
  6. 6. Publisher inventoryFew examples of integration• American Society of Mechanical Engineers• IOS Press• American College of Chest Physicians• Content priced separately, also when listed in same place• No e-book + journal packages
  7. 7. Online survey 5% Respondents22% • 54% academic Academic Medical • 19% medical • 22% governmental Governmental 54% Other • 5% other 19% (corporate, NGO)
  8. 8. Online survey 5% Library size 24% • 24% 0-1000 users35% 0-1000 users 1000-10000 users • 35% 1000-10000 10000 users and over not applicable users • 35% 10000 users 36% and over • 6% unknown or n/a
  9. 9. Online surveyAcquisitions & Budget• No consensus on how to split the budget• Budget per subject or per format• E-journals grouped with journals• E-books not grouped with books• No fixed solution for e-books
  10. 10. Online survey Which resources are you likely to add to your collection in the future? OtherAbstract index databases Full-text Least likely databases Maybe Probably Print books Most likely Journals E-books
  11. 11. Online survey Which are your preferred hosting solutions? Other Third-party platform DislikeLibrarys own No opinion system Prefer Publishers platform Aggregators
  12. 12. Online surveyBooks and journals as one?• 61% prefer same platform• 39% prefer separate platforms (mostly smaller institutions and non-academic organizations)
  13. 13. Online survey Which pricing models from publishers do you prefer? Other Multi-year discount packages Volume discount packages Dont know Dislike NeutralBundle of journals and e-books Prefer Collections Single titles
  14. 14. InterviewsAcquisitions & BudgetSame as online survey• E-journals grouped with journals• E-books not grouped with books• Acquisitions and budget differently structured• No fixed solution for e-books
  15. 15. InterviewsCollection development• Add mostly electronic resources• Journals already mostly electronic• Books still converting from print to electronic• 10%-100% of books now electronic
  16. 16. in Western Europe Interviews Platform preferences • Little choice / Too many platforms • Personal preferences • Aggregators disliked because of access and rights issues • User-friendliness most important
  17. 17. in Western Europe Interviews Pricing model preferences • Decisions based on content and price • Fair price = fair model • Pick and mix models preferred
  18. 18. in Western Europe Interviews Books and journals as one? • One platform for books and journals • Concern: Clarity of search results • Different price models for books and journals • Concerns: Selection process time-consuming
  19. 19. in Western Europe Interviews Thoughts for the future • E-content as a moving target • Lack of mobile apps • Patron-driven acquisition models • Direct to consumer marketing
  20. 20. ConclusionsAre publishers ready to create and host multi- purpose platforms?• A third do not sell e-books at all• Or sell them as separate products• Researching prices is a time-consuming process• When journals and e-books are on the same platforms, their web pages are separate
  21. 21. ConclusionsPublishers need to be aware that Libraries…• Are faced with a wide variety of platformsand range of pricing models• Prefer pricing models that give them accessto the most useful content for the bestpossible price• Are limited in their spending
  22. 22. ConclusionsDo libraries find integration of content formats useful and practical?• Want content to be more integrated• Concerned about the quality of search results on an integrated platform• Want user-friendly platforms• Want flexible pricing
  23. 23. ConclusionsLibraries will have to ask themselves:• In which budget category do e-books belong?• Is an acquisition and budget structure based on subject preferable over a structure based on format?
  24. 24. ConclusionsBoth libraries and publishers need to be aware that:• Technologies are still developing• Changes to IT-infrastructures might be required in order to align supply and demand
  25. 25. ConclusionsDo multi-purpose platforms have a future and in what form?• Aggregators most popular hosting solution• Aggregators most disliked because of rights and access issuesSolution: One user-friendly multi-publisher platform…
  26. 26. ConclusionsIn an ideal world... One platform for all• Content from multiple publishers• Journals and books on the same platform• Streamline of license agreements for libraries (renewal alerts)• Access filtered by format, full-text access• Flexible price offers according to type of institution• Naming standardization of organizations
  27. 27. ConclusionsMarketing and selling such a platform• User-friendliness (filter by subject, publisher, format)• Allow users to pick and mix• Offer paid trials and usage statistics• Product suggestions for end users(‘You might also be interested in…’)• Usage data for Libraries and publishers (‘Users who read this article also looked at…’)• Invest in technology, including a multilingual interface
  28. 28. ConclusionsDecisions to be made:• Who will pay for a multi-publisher, multi- purpose platform?• Who will control the content and processes?• Who will maintain the back office and technology?• Which technology is most suitable for such a platform?
  29. 29. Questions? Thank www.accucoms.comTwitter: @ACCUCOMS