ABNY11 Week4-social

A Brand New You:

Social Media &
Social Networking
“Join the Conversation”
- Idealog

© Jade Tang | Term Two, Semester Two | Week 4

A Brand New You: The importance of Social Media/Social Networking
Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com

Join the Conversation
“So who’s in control
of your brand?
- It’s all of us.

Say goodbye to the
mass message and
welcome to...
THE CONVERSATION

- James Hurman

--
The Conversation
http://idealog.co.nz/magazine/22/the-conversation



Join the Conversation
“The Conversation Prism is a living representation of Social Media
and evolves as services and conversation channels
emerge, fuse, and dissipate.”
- Brian Solis

--
The Conversation Prism
http://www.bronsonharrington.com/the-conversation-prism/



Social Media Revolution

[ VIDEO ] Socialnomics09:

http://www.youtube.com/watch?v=sIFYPQjYhv8



Social Media &
Graphic Designers

--
Social Media and Graphic Designers
http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/



Social Media &
Graphic Designers
Social media networking is a prevailing trend that continues to grow
with increasing awareness. People from all walks of life are prone to
its usage and likewise, with graphic designers. However, with the
growing challenges of the design world, social media has become
more of a necessity for every designer.



Social Media &
Graphic Designers
Today, every segment of industry is shifting its focus towards social
media for its publicity and promotion. The graphic design industry
is no exception with more and more graphic designers making use
of it. But like every other technology that has been invented, social
media has its particular pros and cons.



Social Media for
Graphic Designers
– PROs & CONs



PRO: Shortest Route to
Publicity and Promotion
Social media marketing is a
known fact that the fastest
way to promote something
to the world. One single
tweet on Twitter and graphic
designers are able to share their
designs with the entire designer
community, rather the world.



PRO: Your Link to the
Design Community
There are millions of graphic
designers all over the world and
all of us share almost the same
feelings and understand each
other. By using social media,
graphic designers share their
views and their designing
work and provide useful
feedback to each other.



PRO: Lower Cost
– Greater Effects
With abundance of Internet
connectivity and its low
cost availability, social
media has become the
most inexpensive of all
promotional mediums.
Also, social mediums provide
the designers an opportunity
to learn from fellow designers
and put that learned thing into
their practice.



PRO: A Magnet
for Opportunities
Social networking and blogging
websites have become a
popular resource for graphic
designers to find potential
clients and business
opportunities from
all around the world.



CON: Going
off-the-Track
Too much indulgence in the
social media websites
often leads to waste of the
designers’ precious time.
Social media is a complex web
and one shared link leads a
graphic designer to another and
then another and it goes on.
So, designers often forget their
basic work and go off-the-track
from their main purpose.



CON: An Open Invitation
to Plagiarism
With the prevailing trend of
social media website usage, we
have witnessed an increase in
design plagiarism. This may
prove to be fatal for graphic
designers as there is not much
they can do to protect their
design work on the social
networking websites or their
own online portfolio.



CON: Work Life and
Personal Life Imbalance
Too much social media usage
creates an imbalance between
a graphic designer’s work life
and personal life. It is important
for you to set priorities. A
balanced social media usage
requires a graphic designer to
dedicate reasonable
amount of time to social
networking and fulfill
personal duties as well.



CON: Spam and Scam
Unlike other media, social
media is the biggest victim of
spam and scam menace. We
are faced with a constant
bombardment of spamming
from various scam entities
everyday which creates
confusion in the design field.



PROs: CONs:
• Shortest Route to Publicity • Going Off-the-Track
and Promotion • An Open Invitation to Plagiarism
• Your Link to the Design • Work Life and Personal Life
Community Imbalance
• Lower Cost – Greater Effects • Spam and Scam
• A Magnet for Opportunities



Conclusion
Moderation is the key.

A balance is required in life and routine,
generally from everybody, and
specifically from a graphic designer.



A Brand New You:

Social Media &
Social Networking
[ Examples ]


yMedia
Example case-study:
http://ymedia.co.nz



The Big Idea
Example case-study:
http://thebigidea.co.nz



We Can Create
Example case-study:
http://wecancreate.co.nz



Auckland 2011
Example case-study:
http://auckland2011.com



A Brand New You:

Social Media &
Social Networking
[ Exercises ]


Exercises:
1. Set up The Basics (Social Media)
1a. Facebook
http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/

1b. Linkedin
http://www.linkedin.com/opensocialInstallation/preview?_applicationId=104096&_ch_panel_id=1

1c. Twitter
http://vandelaydesign.com/blog/social-media/designers-on-twitter/



Exercises:
2. Set up platform (Social Networking)
• Behance http://www.behance.net/
• CarbonMade http://carbonmade.com/
• CargoCollective http://cargocollective.com/
• Coroflot http://www.coroflot.com/
• Deviant Art http://www.deviantart.com/
• Dribble http://dribbble.com/

--
Social networking sites for creatives and designers
http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/



The Social Network

[ VIDEO ] The Social Network - Trailer

http://www.youtube.com/watch?v=mWoUgftTj3Y



References:
• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/
• http://www.graphicdesignblog.org/sm-graphic-designer-construct-destruct/
• http://webhostinghelpguy.inmotionhosting.com/web-design-tips/3-ways-designers-can-use-social-media/
• http://www.smashingmagazine.com/2009/07/13/social-network-design-examples-and-best-practices/
• http://www.treehugger.com/files/2007/02/design_related.php
• http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/
• http://www.web3mantra.com/2010/03/25/top-10-social-media-digg-like-websites-for-designers-bloggers-
developers/
• http://www.allgraphicdesign.com/graphicsblog/2009/06/29/social-networking-communities-for-graphic-
designers-web-designers/
• http://blog.brand-yourself.com/brand-yourselfcom/social-media-etiquette-for-students/



A Brand New You:

Social Media &
Social Networking
[ Questions ]



ABNY11 Week4-social

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