ABNY11 Week3 - Profile

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The introduction to Profiling & creating a Portfolio for yourself

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ABNY11 Week3 - Profile

  1. 1. A Brand New You:Profile & Portfolio“Luck is what happens whenpreparation meets opportunity”- Seneca quotes(Roman philosopher, mid-1st century AD) © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  2. 2. --Luck = Opportunity + Preparationhttp://www.idea-sandbox.com/blog/2009/06/seneca-luck-opportunity-preparation/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  3. 3. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?--http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  4. 4. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?“Start building a Web presence as early as possible, even beforeseeking a junior position. Buy a personal domain and set up asimple portfolio, with an “About” page that gives a snapshot of yourpersonality and talents.” - Darren Hoyt--http://www.darrenhoyt.com/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  5. 5. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?“Be concise. Employers and human resource people are likeanyone else: they are busy and have short attention spans. Don’tmake them dig to find out who you are.” - Darren Hoyt--http://www.darrenhoyt.com/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  6. 6. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?“Also, don’t exaggerate the facts when presenting yourself. Ourlives are way too public these days to bother. More important thanbragging or dazzling anyone with half-truths is finding a team whoseneeds and interests align with your own. If you get hired under falsepretences, you will have wasted everyone’s time.” - Darren Hoyt--http://www.darrenhoyt.com/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  7. 7. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?“As I mentioned before, I’m a huge fan of the interdisciplinaryapproach. At most companies, you are unlikely to work exclusively ina single field. - Wolfgang Bartelme--http://www.bartelme.at/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  8. 8. Expert Advice:How can students and young designers makethemselves more valuable to potential employers?“Just being a nice person and easy to work with is pretty huge.Other random advice: become really good at one thing. You’ll be a lot morevaluable as the guy or girl who knows that one thing really well than as a jack ofall trades. Being well-rounded is awesome, but having a spike of talent in oneparticular area will serve you well.” - Chris Coyier--http://chriscoyier.net/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  9. 9. A personal portfoliowebsite is all aboutpromoting you.You are a brand, and your name is a brand name. No one is going to knowabout your brand unless you get it out there; and for creative professionals, it’sessential that you have a “good portfolio website”. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  10. 10. So, what makes fora good personalportfolio website?[ BRAINSTORM ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  11. 11. So, what makes fora good personalportfolio website?[ Top10 tips ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  12. 12. Top10 tips: #1 LogoWhat makes for a good personal portfolio website?Your logo (Brand ID) is usually the first thing a user sees. In the Western world,we read from left to right, top to bottom, so it makes sense to put your logo in the topleft of your website so that users can immediately identify who owns the website. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  13. 13. Top10 tips: #2 TaglineWhat makes for a good personal portfolio website?Once the user sees who owns the website, they’ll want to know what it is you do. This is whereyou explain what you do with a tagline. Your tagline (Brand Statement) should be short andsnappy, summarizing what you do. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  14. 14. Top10 tips: #3 PortfolioWhat makes for a good personal portfolio website?This is a personal portfolio website after all, so your portfolio will determine whether thewebsite is interesting or not. People will want to see your previous work to decide whetheryou’re good or not and for general interest, to see what you’ve been up to in the past. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  15. 15. Top10 tips: #4 ServicesWhat makes for a good personal portfolio website?Make it clear, and break it down: Web design, development, video, copywriting, branding, etc.You may want to be even more specific: corporate branding, church website design, Flash bannerads and so on. You can’t expect potential clients to guess what you do based on your portfolio,and you don’t want to leave them wondering whether you offer a particular service or not. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  16. 16. Top10 tips: #5 AboutWhat makes for a good personal portfolio website?It’s all about you. Let people see the man or woman behind the mask (i.e. website). Share yourbackground, where you came from, how many years you’ve been in the business, etc. The moredetails you give, the better your users can form a bond and build trust with you. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  17. 17. Top10 tips: #6 ContactWhat makes for a good personal portfolio website?This is one of the most important elements of a portfolio website but is often hidden or evenneglected. A potential client has browsed your website, is impressed with your portfolio and cansee who you are. Now they want to hire you. Your contact information should be obviousand easy to access. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  18. 18. Top10 tips: #7 BlogWhat makes for a good personal portfolio website?A blog is always a good idea. Blog about your area of expertise; show you know what you’retalking about. It will help promote you and prevent your website from lying static. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  19. 19. Top10 tips: #8 Call-ActionWhat makes for a good personal portfolio website?Ask yourself what you want to get out of your personal portfolio website. Do you want to be hired?Attract more blog readers? Maybe you just want people to know who you are.Each page should have a call to action, a “Next step.” © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  20. 20. Top10 tips: #9 Be SocialWhat makes for a good personal portfolio website?Now that people have an interest in you and your work, encourage them to follow you on otherwebsites. Make it clear that they can follow you on Twitter, Facebook, Flickr, LinkedIn, etc.Make the most of social networks and have a group of friends to call on if needed. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  21. 21. Top10 tips: #10 ToneWhat makes for a good personal portfolio website?From language to communication tone, how you conduct yourself is important. Remember, it’s apersonal portfolio website, so be personal. You don’t need to sound like a corporate brand with noemotion. Be friendly and personal, but also clear and precise; don’t ramble.NB: Once you write all the text for your website, read it again and see if you can cut it in half. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  22. 22. Common mistakesdesigners make intheir portfolios[ BRAINSTORM ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  23. 23. Pitfall: #1 ObfuscationCommon mistakes designers make in their portfolios Clarity and focus should permeate your portfolio. With language don’t use twenty words when seven will do. Push your best content to the front. When possible place your important content above the fold. Avoid meandering in your language or paths in your website. Keep your portfolio to the minimum of levels deep, while still accomplishing your goals. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  24. 24. Pitfall: #2 Info CrammingCommon mistakes designers make in their portfolios There is an issue of wanting to say too much in too little space when creating your portfolio. There is a balance that needs to be achieved with how many pages deep you have users clicking for more information and how much information you try to fit on a page. This is an issue to be aware of when constructing your portfolio.--Grid and Column Designshttp://www.webdesignerwall.com/trends/grid-and-column-designs/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  25. 25. Pitfall: #3: Overdoing ItCommon mistakes designers make in their portfoliosYou’re less likely to go wrong if you keep things simple and organized.You can apply this mindset to all areas of your portfolio. Less is more.The more you try to do in your portfolio the more chances there are forthings to go wrong. © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  26. 26. Pitfall: #4 ‘Unique’ NavCommon mistakes designers make in their portfolios Designers have an urge to stand out as unique. The last place to follow this urge is in your site’s navigation. It’s a matter of numbers. If a large number of people coming to see your portfolio will have difficulty navigating through it, your portfolio will fail to meet its goals.--This article presents some excellent examples of navigation choices to avoid.http://astheria.com/design/my-last-portfolio-sucked-yours-might-too/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  27. 27. Pitfall: #5 Visual ClutterCommon mistakes designers make in their portfolio Consider the purpose of any decorative element you bring to your portfolio. If they fit your goals and compliment your work that’s great. Otherwise remove them. White space helps to give a professional feel to your portfolio. The more visual elements you try to push into an area the more difficult it will be to maintain a feeling of professionalism.--Visible Narratives: Understanding Visual Organizationhttp://www.boxesandarrows.com/view/visible_narratives_understanding_visual_organization © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  28. 28. A Brand New You:Profile & Portfolio[ Tools ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  29. 29. Tools:Set up Domain Name URL(Universal username)(.com) http://www.godaddy.com/(.co.nz) http://www.freeparking.co.nz/(e-mail) http://www.registerdirect.co.nz/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  30. 30. Tools:Set up Profile(Blogs, Online Visual Diary, Virtual Scrapbook, etc)Blogs Micro-blogs• Wordpress • Tumblr• Blogger/Blogspot • Posterous © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  31. 31. Tools:Set up Portfolio (Multiple online platforms)• Behance http://www.behance.net/• CarbonMade http://carbonmade.com/• CargoCollective http://cargocollective.com/• Coroflot http://www.coroflot.com/• Deviant Art http://www.deviantart.com/• Dribble http://dribbble.com/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  32. 32. A Brand New You:Profile & Portfolio[ Examples ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  33. 33. Examples:Single-serving Tumblr blogs:http://mashable.com/2010/02/09/single-serving-tumblr-blogs/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  34. 34. Examples:Personal Portfolio Tumblr blogs:http://www.makeuseof.com/tag/top-10-free-tumblr-themes-create-portfolio/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  35. 35. Examples:Professional Media Tumblr blogs:http://mashable.com/2010/10/03/news-media-tumblrs/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  36. 36. Examples:Tumblr customisations:http://designinformer.com/impressive-tumblr-customizations/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  37. 37. A Brand New You:Content & Character[ Exercises ] © Jade Tang | Term Two, Semester Two | Week 3: 12th October 2010 A Brand New You: The importance of Profile & Portfolio Bachelor of Design | Year Two Elective http://groups.google.co.nz/group/abrandnewyou2010
  38. 38. Exercises:1. Set up Personal (Tumblr) Blog2. Integrate Brand ID/Avatar3. Integrate Brand Statement4. Write Introduction Post5. Upload Portfolio* Pieces6. Customise Theme*Or relevant material for blog © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  39. 39. Tumblr: Intro[ VIDEO ] Tumblr: http://vimeo.com/2841524 © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  40. 40. Tumblr: IntroThe Vimeo Blog:http://vimeo.tumblr.com/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  41. 41. Tumblr: BackgroundTumblelogs are the self-proclaimed “easiest way to expressyourself.” Tumblr makes it effortless to share text, photos, quotes,links, music, and videos, from your browser, phone, desktop, email,or wherever you happen to be.--http://en.wikipedia.org/wiki/Tumblr © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  42. 42. Why Tumblr?Tumblr v/s WordPress WordPress is more powerful but more bulky; Tumblr is more simple but more limited.--http://nargaque.wordpress.com/2010/06/06/tumblr-vs-wordpress-simplicity-vs-power/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  43. 43. Why Tumblr?Tumblr v/s PosterousOne of the more interesting startup battles in recent times has been Tumblr vs.Posterous, two light blogging services that make it easy for anyone to publish‘found’ things very quickly and at the click of a button.--http://www.readwriteweb.com/archives/tumblr_leaves_posterous_in_the_dust.php © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  44. 44. Why Tumblr?Why Tumblr Is Kicking Posterous’s AssThe answer is as easy as it is counter-intuitive:Tumblr is a New York company andPosterous is a Silicon Valley company.Or, to put it another way:Posterous is an engineered product, whileTumblr is a designed product. More simple but more limited.--http://www.businessinsider.com/why-tumblr-is-kicking-posterous-ass-2010-1#ixzz120JLNxzi © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  45. 45. Exercises:1. Set up Personal (Tumblr) Blog2. Integrate Brand ID/Avatar3. Integrate Brand Statement4. Write Introduction Post5. Upload Portfolio* Pieces6. Customise Theme*Or relevant material for blog © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  46. 46. References:• http://www.digital-web.com/articles/the_perfect_portfolio/• http://www.smashingmagazine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/• http://www.smashingmagazine.com/2008/03/04/creating-a-successful-online-portfolio/• http://www.makeuseof.com/tag/top-10-free-tumblr-themes-create-portfolio/• http://www.heavy-backpack.com/archives/articles/top-10-best-tumblr-designs-themes• http://web.appstorm.net/roundups/self-publishing/the-top-twelve-tumblr-themes/• http://web.appstorm.net/roundups/the-best-premium-tumblr-themes/• http://www.tumblr.com/directory/designers• http://www.escapeintolife.com/showcase/25-recommended-art-and-design-tumblrs/• http://www.shinyshiny.tv/2010/03/top_20_tumblr_blogs_you_should_be_following.html• http://mashable.com/2010/10/03/news-media-tumblrs/ © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  47. 47. A Brand New You:Profile & Portfolio[ Questions ] © Jade Tang | Term Two, Semester Two | Week 3 A Brand New You: The importance of Profile/Portfolio Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/

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