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Chin presentation2011 ama

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Chin presentation2011 ama

  1. 1. New Media Initiatives Presentation to PMAs and CHIN June 6 – 8, 2011
  2. 2. Session Breakdown <ul><li>AMA Strategic Framework. </li></ul><ul><li>Overview of how AMA uses technology to engage the museum community. </li></ul><ul><li>AMA-Travel Alberta Profiles Project for Recognized Museums. </li></ul><ul><li>AMA Members in action. </li></ul>WWW.MUSEUMS.AB.CA
  3. 4. Centralized Website / Database Project Goal: Develop a flexible database system that can effectively manage the programs and services of the AMA that will unify the information access points within the AMA to create a single point of entry for consistent and reliable data input, management, and reporting.
  4. 5. Centralized Website / Database Project New website design concept
  5. 6. Centralized Website / Database Project <ul><li>New Website for Museum Professionals will include: </li></ul><ul><ul><li>Members-only login area </li></ul></ul><ul><ul><li>Online registration and payment </li></ul></ul><ul><ul><li>Online Book Store for AMA Publications </li></ul></ul><ul><ul><li>RSS News Feed for “Media Watch” AMA members in the news </li></ul></ul><ul><ul><li>RSS Feed for AMA Announcements and Events </li></ul></ul><ul><ul><li>Action-oriented navigation </li></ul></ul>
  6. 7. INFOrm : AMA Newsletter <ul><li>Move to an e-newsletter </li></ul><ul><li>Email to members </li></ul><ul><li>Available on website including downloadable and printable format </li></ul><ul><li>Goal of the newsletter: </li></ul><ul><ul><li>Keeps members connected and engaged </li></ul></ul><ul><ul><li>Member-submitted articles </li></ul></ul><ul><ul><li>What’s On: Events in the museum community </li></ul></ul><ul><ul><li>Upcoming professional development opportunities </li></ul></ul><ul><ul><li>Reduce environmental impact of paper mailouts </li></ul></ul>
  7. 8. Other AMA Tools <ul><li>Cisco’s WebEx </li></ul><ul><ul><li>Web Conference software </li></ul></ul><ul><ul><ul><li>Audio and visual meetings </li></ul></ul></ul><ul><ul><ul><li>Share documents and group editing </li></ul></ul></ul><ul><ul><ul><li>Reduce travel costs and manage multiple schedules </li></ul></ul></ul><ul><ul><ul><li>Cross-platform compatible including mobile </li></ul></ul></ul><ul><ul><ul><li>Reduce environmental impact for travel </li></ul></ul></ul><ul><li>SurveyMonkey </li></ul><ul><ul><li>Online surveys </li></ul></ul><ul><ul><ul><li>For Certificate in Museums Studies course evaluations </li></ul></ul></ul><ul><ul><ul><li>For Conference evaluation </li></ul></ul></ul><ul><ul><ul><li>For gathering feedback and information from membership </li></ul></ul></ul><ul><ul><ul><li>Reduce paper forms </li></ul></ul></ul>
  8. 9. Percolate. Brewing Ideas with … <ul><li>Percolate. Brewing ideas with… explored issues of sustainability with leading minds in the Arts, Heritage and Cultural Management fields </li></ul><ul><li>Presented in partnership with the Edmonton Arts Council, Edmonton Heritage Council and Grant MacEwan University Arts & Cultural Management </li></ul>
  9. 10. Percolate. Brewing Ideas with … <ul><li>Social Media Initiatives included: </li></ul><ul><li>Tumblr Blog </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>Twitter account </li></ul><ul><li>Delicious bookmark </li></ul>
  10. 11. Recognized Museums <ul><li>BENEFIT OF BEING A RECOGNIZED MUSEUM </li></ul><ul><li>Profile on the AMA tourism website </li></ul>WWW.MUSEUMS.AB.CA
  11. 12. Recognized Museums Profiles Project <ul><li>FALL 2009 to SPRING 2010 </li></ul><ul><li>Photography Project : 20 museums from across the province selected to have a professional photographer take engaging images of the museum </li></ul><ul><li>Writer Project : 20 museums selected from across the province to have a professional writer prepare a narrative for profile content </li></ul><ul><li>Six museums (one from each Tourist Destination Region) selected to participate in both </li></ul><ul><li>Goal: increase the quality of the content on the </li></ul><ul><li>AMA / Travel Alberta tourism website </li></ul>Connecting visitors with quality museum experiences “ Getting website traffic is best generated using interesting stories about people.” (Davis, Google Advertising Tools, 41)
  12. 13. Photographs <ul><li>Visual Culture </li></ul><ul><li>Communicate </li></ul><ul><li>Engage </li></ul>
  13. 14. <ul><li>Other New Features </li></ul>Amenities Listing Google Maps Share Function Improved Navigation & Site Map New Banner Images Goal: increase visibility, navigation, and functionality.
  14. 15. Google Maps <ul><li>How people plan their vacations, weekend trips, and outings. </li></ul><ul><li>Connects to mobile devices ( the number of worldwide mobile subscribers is expected to reach 5.3 billion by 2013). </li></ul><ul><li>Opportunity to place online ads. </li></ul>
  15. 16. Share Function <ul><li>SOCIAL MEDIA </li></ul><ul><li>Builds community </li></ul><ul><li>Promotes your organization </li></ul><ul><li>Creates easy, one-step access </li></ul>
  16. 17. Improved Navigation & Site Map Added a Site Map Keep Navigation SIMPLE Included a Search Function
  17. 18. New Banner Images Images from Photography portion of the Profiles Project used to create more engaging banner images for the website as well as for publications and promotions.
  18. 19. Calendar of Events Connect museum visitors with events around the province Connect museum professionals with networking opportunities Events submitted also make it into the AMA’s quarterly publication: INFOrm
  19. 20. METADATA <ul><li>Most common Meta Tags: </li></ul><ul><li>- Keywords </li></ul><ul><li>Description </li></ul><ul><li>Robots </li></ul>Provides information about a web page Improves Search Engine Optimization (SEO)
  20. 21. AMA Tourism Website <ul><li>The AMA has created a powerful marketing tool for Recognized Museums to take advantage of. </li></ul><ul><li>Profiles serve a different purpose than a museum’s own website: </li></ul><ul><ul><li>Quick, accessible information </li></ul></ul><ul><ul><li>Designed for travel plans </li></ul></ul><ul><ul><li>Connect visitors with museum experiences </li></ul></ul><ul><ul><ul><li>Outbound links </li></ul></ul></ul><ul><ul><ul><li>Community of museums </li></ul></ul></ul>
  21. 22. Branding: the Recognized Museum Logo Goal: to create awareness and understanding of the Recognized Museum logo and what it means, and eventually to influence visitors’ visitation decisions. The RMP logo is on every profile page and promotions that the AMA undertakes.
  22. 23. Online Marketing <ul><li>SEARCH ENGINE MARKETING (SEM) & </li></ul><ul><li>SEARCH ENGINE OPTIMIZATION </li></ul><ul><li>Google AdWords: Cost-per-Click (CPC) Test Campaign </li></ul><ul><ul><li>Google also offers discounts for non-profits </li></ul></ul>
  23. 24. Initiatives by Recognized Museums: Fort Edmonton Park
  24. 25. Fort Edmonton Park Blog <ul><li>Features: </li></ul><ul><li>- YouTube Channel </li></ul><ul><li>- Recipes from Hotel Selkirk </li></ul><ul><li>RSS feed </li></ul><ul><li>Flickr </li></ul><ul><li>Facebook </li></ul><ul><li>Tags </li></ul><ul><li>Share Function </li></ul>Initiatives by Recognized Museums: Fort Edmonton Park
  25. 26. Initiatives by Recognized Museums: Danish Canadian National Museum & Gardens The AMA partnered with the Danish Canadian National Museum Online Engagement Project, which serves as a model for community engagement to other rural museums in Alberta .
  26. 27. Initiatives by Recognized Museums: Danish Canadian National Museum & Gardens <ul><li>Engage a dynamic nationwide community interested in the Danish immigrant experience: </li></ul><ul><li>Strong website base </li></ul><ul><li>User-generated stories </li></ul><ul><li>Recipes </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  27. 28. Initiatives by Recognized Museums: Galt Museum & Archives <ul><li>Features: </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Podcasts </li></ul><ul><li>Share function </li></ul><ul><li>RSS </li></ul>
  28. 29. Initiatives by Recognized Museums: Galt Museum & Archives

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