09 Nick Stanhope

807 views

Published on

Speaker Nick Stanhope, We Are What We Do. Conference "Digital agenda för kulturarvet!", 2-3 november 2010. Conference oganiser: ABM-centrum

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
807
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • MAJOR SOCIAL CHANGES….
    Last 50 years, number of people over 65 tripled, will triple again in next 50 yearsAND
    Number of 85+ have more than doubled from 1983 to today, and will double again by 2033
    (1983 0.6 million 
    2008 1.3 million
    2033 3.2 million)
  • In the 50s and 60s, 40% of elderly people in the UK lived in a household containing one of their children. In the Nineties, this dropped to approx. 10%
  • While 90% of communications amongst 11-18 year olds is digital…
    ….6.4 million people 65+ offline
  • AND WHAT ARE THE CONSEQUENCES FOR YOUNG AND OLD OF THESE CHANGES?
    Firstly, negative perceptions have become engrained
    67% / 2/3 of Britons agree that old & young people live in separate worlds
    1/3 young people view over 70s as incompetent and incapable
  • 600k 65+ year olds leave their home once a week or less
  • My grand-mother is on the right and her sister, my great aunt on the left, working as Land Girls in 1943
    Gran land girl story
  • And famous old pictures…
    Like this one taken by Alfred Eisenstaedt in Times Square on VJ Day, 14th August, in 1945…of a returning sailor kissing an unsuspecting nurse. It became an iconic image and prompted 1000s of similar stories of celebration and relief to be shared.
  • 1984 - MINER’S STRIKE
  • Removal of bomb from Brixton Hill, London
  • John F Kennedy’s Inauguration
  • Albion Pl / King Edward St / Briggate, Leeds
  • Android_in_hand
  • 09 Nick Stanhope

    1. 1. Nick Stanhope CEO
    2. 2. Big problems…Traditional approach Problem Filter Response Social or environmental issue Message Call to action Campaign Behaviours Information Target audiences
    3. 3. Feel guiltyDo the right thing! Be more responsible Doing good is fun! Make a difference! Look at what is really going on
    4. 4. Tangible products & tools Practical & desirable Facilitate behaviour change Our approach
    5. 5. Inter-generational dislocation
    6. 6. Problem Our Filter Response Inter- generational dislocation Tangible Practical Desirable Inter-generational dislocation ?
    7. 7. Historypin
    8. 8. Big problems…What’s coming next?
    9. 9. Big problems…What can it offer archives?
    10. 10. www.historypin.com nick.stanhope@wearewhatwedo.org

    ×