Naming as a Basic Element of Branding Slide 1

Next SlideShares

Upcoming SlideShare

What to Upload to SlideShare

What to Upload to SlideShare

Loading in …3

×

Naming as a Basic Element of Branding

Dec. 12, 2019

• •

Download to read offline

Naming as Basic Element of Branding | “Why does not every trademark become a real well-recognized brand?” | ABM VIP Consulting® | Global Business Advisory

ABM VIP Consulting®

Authentic: A Memoir by the Founder of Vans Louise Maclellan

How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs Guy Raz

Believe IT: How to Go from Underestimated to Unstoppable Jamie Kern Lima

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom

Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career Claire Wasserman

Hot Seat: What I Learned Leading a Great American Company Jeff Immelt

Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods Amelia Pang

Driven: The Race to Create the Autonomous Car Alex Davies

The Catalyst: How to Change Anyone's Mind Jonah Berger

Make Your Moment: The Savvy Woman’s Communication Playbook for Getting the Success You Want: The Savvy Woman’s Communication Playbook for Getting the Success You Want Dion Lim

Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk

How Innovation Works: And Why It Flourishes in Freedom Matt Ridley

No Filter: The Inside Story of Instagram Sarah Frier

Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine

Your Turn: Careers, Kids, and Comebacks--A Working Mother's Guide Jennifer Gefsky

Ask for More: 10 Questions to Negotiate Anything Alexandra Carter

An Ugly Truth: Inside Facebook’s Battle for Domination Sheera Frenkel

You're Invited: The Art and Science of Cultivating Influence Jon Levy

Your Work from Home Life: Redefine, Reorganize and Reinvent Your Remote Work (Tips for Building a Home-Based Working Career) M.J. Fievre

Full Out: Lessons in Life and Leadership from America's Favorite Coach Findaway

Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Liz Wiseman

Larger Than Yourself: Reimagine Industries, Lead with Purpose & Grow Ideas into Movements Thibault Manekin

The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Mark Satterfield

Where You Are Is Not Who You Are: A Memoir Ursula Burns

The Debt Trap: How Student Loans Became a National Catastrophe Josh Mitchell

Crypto Economy: How Blockchain, Cryptocurrency, and Token-Economy Are Disrupting the Financial World Aries Wang

Everybody Has a Podcast (Except You): A How-To Guide from the First Family of Podcasting Justin McElroy

Flex: Reinventing Work for a Smarter, Happier Life Annie Auerbach

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX Eric Berger

Fulfillment: Winning and Losing in One-Click America Alec MacGillis

Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance Without Venture Capital Dileep Rao

The Way We Work: On the Job in Hollywood Bruce Ferber

Naming as a Basic Element of Branding

1. .-111 in a iandinow