I would like to start with a word about Nielsen Book in the context of Nielsen as a whole. The Book division is only a small part of the greater Nielsen Company, with worldwide operations and more than 34,000 employees in over 100 countries Nielsen measures markets, media and consumer behavior across industries and around the world. We transform raw data into strategic insights and tailor-made recommendations. We analyze and advise about complex sales and marketing issues for winning business decisions with these primary activities at the heart of all we do.
The Nielsen Book database, which now holds over 15 million title records, is available to booksellers and libraries worldwide – while BookData’s search and discovery tools allow businesses to make informed buying decisions, streamlining the supply chain in this way brings many business efficiencies to the market, and leads to cost savings for individual businesses.Now I would like to demonstrate BookData Online and its Search and discovery options by looking at titles that are of interest to you: Health Care Management and the Law, ISBN 9781428320048Induced Plant Resistance to Herbivory, ISBN 9781402081811How Words Mean, ISBN 9780199234677Handbook of Antiblocking, Release, and Slip Additives, ISBN 9781895198454Chemical Thermodynamics, ISBN 9783527312771
I hope I’ve covered all that you need to know and to summarise Nielsen Book is central to the book industry, working together with publishers, retailers and libraries with the Registration Agency - Identifying publishers and books, the BookData services with search and discovery of books, with BookNet and the Electronic transactions and with BookScan in measuring and analysing book sales and library issues. Please do let me know if you have any questions and if you would like a copy of the presentation please pass me your details and I’ll send you the slides.
Nielsen books -wtk2012presentation--abe-ips
Nielsen Book: Metadata anddiscoverabilityLucy Huddlestone – Business DevelopmentManagerThursday 10 MayWarsaw International Book FairW I t ti lB kF i Meta data and sales