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20130111 abeips-brand

  1. 1. KATALOG KSIĄŻEK ANGLOJĘZYCZNYCHOferta jest ważna do 28 lutego 2013 rokuPodane ceny są cenami brutto i zawierają 5% podatek VAT
  2. 2. 40 000+ tytułów dostępnych od ręki300+ wydawców w oferciedowolna książka obcojęzyczna dostępna na zamówienie40+ przedstawicieli handlowych7 księgarń w całej PolscePełna oferta dostępna na www.abe.pl Spis treści: Zapowiedzi…………………………………….3 Polecamy………………………………………6Podane ceny są cenami brutto i zawierają 5% podatek VAT www.facebook.com/ABEIPS
  3. 3. ZAPOWIEDZI A Companion to New Media Dynamics John Hartley John Wiley & Sons A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in 9781444332247 terms of dynamic change Features interdisciplinary contributions 08.02.2013 encompassing the sciences, social Oprawa: twarda sciences, humanities and creative arts 505 PLN Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the macro or system level. Handbook of Social Media Management Mike Friedrichsen Springer-Verlag Digitization and Web 2.0 have brought empirical findings and applications, about continuous change from yielding an interesting overview of traditional media management to new interdisciplinary and international strategic, operative and normative approaches. The books main sections management options. Social media address forms and content of social management is on the agenda of every media. media company, and requires a new set of specialized expertise on digital 9783642288968 products and communication. At the same time, social media has become a 31.01.2013 vibrant field of research for media Oprawa: twarda economists and media management 864 PLN researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well aswww.abe.pl 3
  4. 4. ZAPOWIEDZI Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow Pearson Education This book provides a strong foundation evaluating an integrated marketing in the basic principles of advertising and program. promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. Chapter topics cover ethics9780133126242 and social responsibility in marketing communications, promotions01.02.2013 opportunity analysis, brand andOprawa: miękka corporate image management, 387 PLN consumer buyer behaviors, business-to- business buyer behaviors, advertising management, advertising media selection, trade promotions, consumer promotions, personal selling, public relations and sponsorship programs, database and direct marketing programs, internet marketing, and The Routledge Companion to Advertising and Promotional Culture Emily West Taylor & Francis The Routledge Companion to introduces how people construct Advertising and Promotional Culture promotional meaning and are provides an essential guide to the key constructed as consumers, markets, issues, methodologies, concepts, and labor by advertising forces. debates, and policies that shape our Identities analyzes the ways that everyday relationship with advertising. advertising constructs images and The book contains eight sections: definitions of groups -- such as gender, Historical Perspectives considers the race and the child -- through industry9780415888011 historical roots and their relationship to labor practices, marketing, as well as30.04.2013 recent changes of contemporary through representation in advertising advertising and promotional practice. texts. Social Institutions looks at theOprawa: twarda Political Economy examines how market pervasiveness of advertising strategies in 654 PLN forces, corporate ownership, and different social domains, including government policies shape the politics, music, housing, and education. advertising and media promotion Everyday Life highlights how a environment. Globalization presents promotional ethos and advertising work on advertising and marketing as a initiatives pervade self image, values, global, intercultural, and transnational and relationships. practice. Audiences as Labor, Consumers, Interpreters, Fans 4 www.abe.pl
  5. 5. ZAPOWIEDZI Strategic Customer Management: Integrating Relationship Marketing and CRM Adrian Payne Cambridge University Press Relationship marketing and customer examples and case studies from around relationship management (CRM) can be the world connect theory with global jointly utilised to provide a clear practice, making this an ideal text for roadmap to excellence in customer both students and practitioners keen to management: this is the first textbook to keep abreast of changes in this fast- demonstrate how it can be done. moving field. Written by two acclaimed experts in the field, it shows how an holistic approach 9781107014961 to managing relationships with customers and other key stakeholders 31.03.2013 leads to increased shareholder value. Oprawa: twarda Taking a practical, step-by-step 399 PLN approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman John Wiley & Sons A proven methodology for building a purpose from Procter & Gamble, purpose-powered organization Some McDonalds, Newell Rubbermaid and ideas are bigger than others, and the many more purpose-driven companies. Master Idea--your companys purpose-- These stories come to life in a is the biggest. Whether addressing comprehensive book that promises to communication between leadership and guide, inspire, and transform your associates, suppliers to manufacturers, organization Offers a blueprint for sales force to customers, or brand to creating powerful internal and external 9781118443699 consumers, The Story of Purpose messages for current and future details a proven methodology for customers, employees, and 25.01.2013 businesses, small to large, how to build shareholders The Story of Purpose will Oprawa: twarda a purpose-inspired organization to leave you asking yourself "what gets me 100 PLN positively impact employees, customers, up in the morning?" instead of "what and the bottom line. It reveals the keeps me up at night? process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories ofwww.abe.pl 5
  6. 6. ZAPOWIEDZI Newsjacking: The Urgent Genius of Real-Time Advertising Grant Hunter Thames & Hudson From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and9780500516720 concepts the authors have devised through their groundbreaking research,15.04.2013 "Newsjacking" combines principles andOprawa: twarda creative strategies with inspiring yet 130 PLN rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. Nontraditional Media in Marketing and Advertising Robyn Blakeman SAGE Publications A concise guide that offers a step-by- step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to9781412997614 attract smaller niche markets, and where alternative media is headed. Key08.03.2013 features of this book include: specificOprawa: miękka alternative media methods are 120 PLN discussed in separate chapters, including electronic and social media, mobile media, out-of-home and transit media, and direct marketing and sales. 6 www.abe.pl
  7. 7. POLECAMY 50 Digital Team Building Games: Fast, Authentic: The Politics of Ambivalence Fun Meeting Openers, Group Activities in a Brand Culture John Chen Sarah Banet-Weiser John Wiley & Sons New York University Press 9781118180938 9780814787144 27.04.2012 06.11.2012 Oprawa: miękka Oprawa: miękka Cena: 90 PLN Cena: 93 PLNUse technology to increase loyalty and productivity in your employees 50 Digital Brands are everywhere. Branding is central to political campaigns and politicalTeam-Building Games offers fun, energizing meeting openers, team activities, and protest movements.group adventures for business teams, using Twitter, GPS, Facebook,smartphones, and other technology. Fashion Promotion: Building a Brand Becoming a Public Relations Writer: Through Marketing A Writing Workbook Gwyneth Moore Ronald D. Smith Bloomsbury Publishing Taylor & Francis 9782940411870 ISBN: 9780415888028 29.10.2012 11.01.2012 Oprawa: miękka Oprawa: miękka Cena: 133 PLN Cena: 239 PLNFashion Promotion is an inspiring and practical guide to promoting a brand. It Becoming a Public Relations Writer is a comprehensive guide to the writingaddresses the new ways in which brands engage with customers, through the process for public relations practice. Using straightforward, no-nonsenselatest digital channels as well as traditional methods. language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. Becoming a Public Relations Writer: Brand Anarchy: A Writing Workbook Managing Corporate Reputation Ronald D. Smith Stephen Waddington Taylor & Francis Bloomsbury Publishing 9780415893428 9781408157220 12.01.2012 29.03.2012 Oprawa: twarda Oprawa: miękka Cena: 505 PLN Cena: 72 PLNBecoming a Public Relations Writer is a comprehensive guide to the writing As the media landscape looks increasingly diverse and anarchic, individuals,process for public relations practice. Using straightforward, no-nonsense organisations and governments should not waste time wondering whether theylanguage, realistic examples, easy-to-follow steps and practical exercises, this text have lost control of their reputations. The simple fact is that they have never hadintroduces the various formats and styles of writing you will encounter as a public control. The question is what they can do about it now, and what they need torelations practitioner. consider for the future. Brand Bible Brand Revolution: Rethinking Brand Identity Debbie Millman Marie-Claude Sicard Rockport Publishers Palgrave Macmillan 9781592537266 9781137019486 17.01.2012 09.11.2012 Oprawa: twarda Oprawa: twarda Cena: 159 PLN Cena: 138 PLNBrand Bible is a comprehensive resource on brand design fundamentals. It looks Brand Revolution goes against the traditional approaches to brand management,at the influences of modern design going back through time, delivering a short and shows the need for a radical shift in the way we think about marketing. It putsanatomical overview and examines brand treatments and movements in design. into practice an original method developed over years of consulting with some of Europes top luxury brands, as well as the authors experience teaching business and marketing to students and professionals in Europe, the UK, US. Brand You Branding Yourself John Purkiss Erik Deckers Pearson Education Pearson Education 9780273777694 9780789749727 01.08.2012 10.07.2012 Oprawa: miękka Oprawa: miękka Cena: 82 PLN Cena: 82 PLNIn the modern workplace, clearly defined hierarchies are on the wane, few of us Want a new job or career? Need to demonstrate more value to customers orhave jobs for life and many of us have portfolio careers or are self-employed. In employers? Use todays hottest social media platforms to build the powerfulthese self-reliant times, its essential to be remembered for the right reasons. personal brand that gets you what you want! In this completely updated book, ErikBrand You helps you develop a powerful personal brand, both on- and offline, and Deckers and Kyle Lacy help you use social media to attract new business and jobshows you how to. opportunities youll never find any other way.www.abe.pl 7
  8. 8. POLECAMY Classical Rhetoric and Modern Consumers Responsiveness to Brand Public Relations Partnerships Charles Marsh Romani Jessica Taylor & Francis VDM Verlag 9780415626002 9783639460582 09.11.2012 28.11.2012 Oprawa: twarda Oprawa: miękka Cena: 425 PLN Cena: 169 PLNThis book expands the theoretical foundations of modern public relations, a During the last decades destination branding has achieved more and moregrowing young profession that lacked even a name until the twentieth century. As attention from DMOs, which attempt to exploit the benefits deriving from thethe discipline seeks guiding theories and paradigms, rhetorics both ancient and combination between a strong brand, a good marketing and networkmodern have proven to be fruitful fields of exploration. functioning society theory, management.and reflection. Corporate Reputation: Brand Culture and Public Relations: and Communication Links and Implications Chris Fill Krishnamurthy Sriramesh Pearson Education Taylor & Francis 9780273727590 9780415887267 09.02.2012 05.06.2012 Oprawa: miękka Oprawa: miękka Cena: 230 PLN Cena: 451 PLNWhy should and how can organisations manage their reputations? All Culture and Public Relations explores the impact of culture - societal andorganisations, the executives who direct them, the employees who create value organizational - through the global lens of public relations. Structuring the volumeand their stakeholders who influence them, all interact and can impact corporate around three themes -- culture as an environment for public relations.reputation. In a 24/7 media environment, where even a tweet can shapeimpressions, the importance of reputation management has never been higher. Defending Your Brand: How Smart Designing Brand Identity: An Essential Companies Use Defensive Strategy Guide for the Whole Branding Team Tim Calkins Alina Wheeler Palgrave Macmillan John Wiley & Sons 9780230340343 9781118099209 04.09.2012 07.12.2012 Oprawa: miękka Oprawa: twarda Cena: 100 PLN Cena: 164 PLNDefensive strategy is a brutal business. This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance. Follow Me! Creating a Personal Brand Heritage and Social Media with Twitter Sarah-Jayne Gratton Elisa Giaccardi John Wiley & Sons Taylor & Francis 9781118336342 9780415616676 03.08.2012 14.06.2012 Oprawa: miękka Oprawa: miękka Cena: 90 PLN Cena: 138 PLNMake the most of Twitter as a tool for creating a personal brand Twitter boasts Heritage and Social Media explores how social media reframes our understandingmore than 100 million active users with 50 million of them actively tweeting every and experience of heritage. Through the idea of participatory culture the bookday, making Twitter an indisputably powerful marketing platform. Personal Brand begins to examine how social media can be brought to bear on the encounter withwith Twitter escorts you through using Twitter to create and execute a surefire heritage and on the socially produced meanings and values that individuals andpersonal marketing campaign that spans the globe. communities ascribe to it. International Employer Brand Lifestyle Brands: Management A Guide to Aspirational Marketing Lena Christiaans Stefania Saviolo Springer-Verlag Palgrave Macmillan 9783658004552 9781137285928 27.11.2012 23.11.2012 Oprawa: miękka Oprawa: twarda Cena: 259 PLN Cena: 138 PLNThe increasing globalization of business activities forces companies to recruit What do Apple, Patagonia, Virgin and Slow Food have in common? Why dohighly skilled employees all over the world. In order to attract these talents, millions of people identify with Nike and idolize Ferrari cars? Why are some brandsemployers have to differentiate themselves through a unique employer brand, simply fads that emerge suddenly and then disappear as quickly, while othersappealing to diverse target audiences. become part of a lifestyle and are never forgotten? 8 www.abe.pl
  9. 9. POLECAMY Likeable Social Media Marketing Semiotics: Signs, Strategies, and Brand Value Dave Kerpen Laura Oswald McGraw-Hill Oxford University Press 9780071813723 9780199566495 01.12.2012 16.02.2012 Oprawa: twarda Oprawa: twarda Cena: 100 PLN Cena: 319 PLNThis title includes access to 3 exclusive ebooks for hardcover readers only! The Everyday consumers buy into the concept of brands and their associatedsecret to successful word-of-mouth marketing on the social web is easy: be meanings - the perception of quality, a symbolic relationship, a vicariousLikeable. experience, or even a sense of identity. Mastering Story, Community Millennials, News, and Social Media: Is and Influence News Engagement a Thing of the Past? Jay Oatway Paula M. Poindexter John Wiley & Sons Peter Lang Publishing 9781119940715 9781433114977 13.04.2012 03.08.2012 Oprawa: twarda Oprawa: miękka Cena: 90 PLN Cena: 151 PLNYour digital presence tells the story of who you are...so what should you be Why doesnt the Millennial Generation embrace news as its grandparentssaying? In a world overflowing with the noise of Facebook updates, tweets, blog generation did? Who or what is responsible for the rejection of news by thisposts, Pinterest pins and YouTube video responses, its difficult to connect with generation born between the early 1980s and late 1990s? Is Millennial enthusiasmthe people who matter most to your business and your career. for social media related to a lack of affection for news? Modeling and Mining Ubiquitous Social Online Consumer Behavior: Theory and Media Research in Social Media Martin Atzmueller Angeline G. Close Springer-Verlag Taylor & Francis 9783642336836 9781848729698 31.08.2012 31.05.2012 Oprawa: miękka Oprawa: twarda Cena: 198 PLN Cena: 255 PLNThis book constitutes the joint thoroughly refereed post-proceedings of the Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the waySecond International Workshop on Modeling Social Media, MSM 2011, held in consumers and advertisers behave. It is crucial to understand how consumersBoston, MA, USA, in October 2011, and the Second International Workshop on think, feel and act regarding social media, online advertising, and online shopping.Mining Ubiquitous and Social Environments, MUSE 2011, held in Athens, Greece, Business practitioners, students and marketers are trying to understand onlinein September 2011. consumer experiences that help instill brand loyalty. Optimize: How to Attract and Engage Pinterest for Business More Customers Lee Odden Jess Loren John Wiley & Sons Pearson Education 9781118167779 9780789749925 27.04.2012 08.08.2012 Oprawa: twarda Oprawa: miękka Cena: 90 PLN Cena: 72 PLNAttract, engage, and inspire your customers with an "Optimize and Socialize" The complete guide to profiting from Pinterest! Pinterest is todays hottest newcontent marketing strategy Optimize is designed to give readers a practical social media platform-and its perfect for businesses with small marketingapproach to integrating search and social media optimization with content budgets.marketing to boost relevance, visibility, and customer engagement. Pinterest Power Problem Solved: A Primer in Design, Branding and Communication Jason Miles Michael Johnson McGraw-Hill Phaidon Press 9780071805568 9780714864730 01.10.2012 03.09.2012 Oprawa: miękka Oprawa: twarda Cena: 74 PLN Cena: 159 PLNThis is the quick-start guide to reaching more customers than ever on Pinterest - Problem Solved is the only book that teaches students and professionals how tothe hottest, fastest-growing social media site today. In January 2012, Pinterest recognize the recurring problems common to all areas of communication andbecame the fastest-growing standalone website ever-surpassing Facebook, My explains how to solve them. Each chapter explores a different problem andSpace, and Twitter. concludes with a case study exploring a particular solution in detail.www.abe.pl 9
  10. 10. POLECAMY Public Relations Cases Real-Time Diplomacy: Politics and Power in the Social Media Darrell Hayes Philip Seib Cengage Learning Palgrave Macmillan 9781111836825 9780230339422 03.01.2012 14.05.2012 Oprawa: miękka Oprawa: twarda Cena: 260 PLN Cena: 319 PLNPrimarily using Public Relations Society of America award-winning cases, "Public Real-Time Diplomacy explores the medias role in the process of political change.Relations Cases, 9E, International Edition" presents a clear theoretical grounding As a backdrop to the events of 2011, this book examines how diplomacy hasin the major areas of public relations. Using the ROPE process model (Research, evolved as media have gradually reduced the time available to policy makers.Objectives, Programming, and Evaluation), the authors keep students focused onthe strategic elements of exemplary communications campaigns. Retail Marketing and Branding Richard Wagner: Self-Promotion and the Making of a Brand Jesko Perrey Nicholas Vazsonyi John Wiley & Sons Cambridge University Press 9781118489529 9781107404397 07.12.2012 10.05.2012 Oprawa: twarda Oprawa: miękka Cena: 186 PLN Cena: 122 PLNRetail Marketing and Branding, 2nd Edition looks at how retailers can make more This book was first published 2010. All modern artists have had to marketout of their marketing money with retail best practices in branding and marketing themselves in some way.spend optimization. Share This: The Social Media Handbook Social Marketology: Improve Your for PR Professionals Social Media Processes Chartered Institute of Public Relations (CIPR) Ric Dragon John Wiley & Sons McGraw-Hill 9781118404843 9780071790499 20.07.2012 01.07.2012 Oprawa: miękka Oprawa: miękka Cena: 90 PLN Cena: 95 PLNShare This is a practical handbook to the biggest changes taking place in the Manage all your social media marketing efforts with repeatable, improvablemedia and its professions by the Chartered Institute of Public Relations (CIPR) processes "In studying social media we must also embrace social sciences.Social Media Panel. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to Separation). Social Media and Public Relations: Social Media Audit Eight New Practices for the PR Deirdre Breakenridge Urs E. Gattiker Pearson Education Springer-Verlag 9780132983211 9781461436027 01.04.2012 29.10.2012 Oprawa: miękka Oprawa: miękka Cena: 62 PLN Cena: 216 PLNIn Social Media and Public Relations: Eight New Practices for the PR Professional, Social media has drastically improved the way we can reach target audiences andsocial marketing pioneer Deirdre Breakenridge teaches and demonstrates the serve our customers. Like its financial counterpart, the social media audit (SMA)eight new skills and mindsets PR/marketing pros need to build brands and can be described as a formalized review of anorganizations social mediaengage customers in a social world. activities. Social Media for Academics: Social Media A Practical Guide Diane Rasmussen Neal Brian Dixon Woodhead Publishing John Wiley & Sons 9781843346814 9781118342343 06.08.2012 16.10.2012 Oprawa: twarda Oprawa: miękka Cena: 263 PLN Cena: 100 PLNThis book will provide an overview of social media technologies in the context of How to create an effective social media strategy for a school or district Schoolpractical implementation for academics, guided by applied research findings, leaders may be familiar with social media in their own lives, but many still needcurrent best practices, and the authors successful experiences with using social help in effectively using social media in their professional practice.media in academic settings. 10
  11. 11. POLECAMY Social Media in the Public Sector Field Social Media Investigation for Law Enforcement Ines Mergel Joshua L. Brunty John Wiley & Sons Elsevier Science & Technology 9781118109939 9781455731350 07.12.2012 23.11.2012 Oprawa: miękka Oprawa: miękka Cena: 143 PLN Cena: 58 PLNThis hands-on practical guide (and companion to the Social Media in the Public Social Media is becoming an increasingly important - and controversial -Sector ) offers a ready-to-use reference to help readers move smoothly through investigative source for law enforcement. This project provides an overview of thethe development and deployment of effective new media strategies and policies current state of digital forensic investigation of Facebook and other social mediawithin their own organizations. networks and the state of the law, touches on hacktivism, and discusses the implications for privacy and other controversial areas. Social Media Retrieval Social Media, Religion, and Spirituality Naeem Ramzan Marie Gillespie Springer Walter de Gruyter 9781447145547 9783110270457 05.12.2012 01.09.2012 Oprawa: miękka Oprawa: twarda Cena: 451 PLN Cena: 432 PLNThis comprehensive text/reference examines in depth the synergy between Amongst books on religion and the internet, this collection is distinctive inmultimedia content analysis, personalization, and next-generation networking. addressing the interaction between social and mass media in the construction of contemporary religion and spirituality, and public understandings of them. Social TV: How Marketers Can Reach Socialnomics and Engage Audiences Mike Proulx Erik Qualman John Wiley & Sons John Wiley & Sons 9781118167465 9781118232651 02.03.2012 07.12.2012 Oprawa: twarda Oprawa: twarda Cena: 90 PLN Cena: 74 PLNThe Internet didnt kill TV! It has become its best friend. Americans are watching This is the benchmark book on to the effects and implications of social media onmore television than ever before, and were engaging online at the same time our daily lives, and how businesses can harness its power. "Socialnomics" is anwere tuning in. essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. Stand Out Social Marketing Strategic Brand Management Mike Lewis Kevin Lane Keller McGraw-Hill Pearson Education 9780071794961 9780132664257 01.12.2012 10.08.2012 Oprawa: miękka Oprawa: twarda Cena: 74 PLN Cena: 738 PLNCompeting on the social web isnt enough. You have to stand out! "Stand Out Incorporating the latest industry thinking and developments, this exploration ofSocial Marketing" explains how todays best-known brands draw attention that brands, brand equity, and strategic brand management combines apays in the crowded space of social media - and how you can do the same for comprehensive theoretical foundation with numerous techniques and practicalyour brand! insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. The Better Mousetrap: The Impact of Social Inequality on Brand Invention in a Media Democracy Media: Innovations in Community Simon Pont John C. Pollock Kogan Page Taylor & Francis 9780749466213 9780415631181 03.11.2012 12.12.2012 Oprawa: miękka Oprawa: miękka Cena: 117 PLN Cena: 451 PLNAdvertising can be great. Great advertising, that is. Brands live or die on the power This book is among the first to systematically explore the impact of communityof their advertising and the advertisers role is to build better mousetraps. But why inequality on reporting political and social change. Although most journalismdo we love certain brands and passionately or indifferently reject the rest? scholars are still fascinated by the impact of media on society, Media and Social Inequality explores the reverse perspective: the impact of society on media.www.abe.pl 11
  12. 12. POLECAMY The Law of Reputation and Brands The Mobile Marketing Revolution in the Asia Pacific Andrew Kenyon Jed Alpert Cambridge University Press McGraw-Hill 9781107017726 9780071788182 08.03.2012 01.04.2012 Oprawa: twarda Oprawa: twarda Cena: 478 PLN Cena: 106 PLNEfforts to expand the scope of legal protection given to reputation and brands in One-to-One is transforming our world--here s how you can join the Revolutionthe Asia Pacific region have led to considerable controversy. Written by a variety of What would your organization do with a technology that lets you crowdsourceexperts, the essays in this book consider the developing law of reputation and instantly and effortlessly and reach people who WANT to hear from you whereverbrands in a fraught area. they happen to be The Olympic Games Effect The Power of Un-popular John A. Davis Erika Napoletano John Wiley & Sons John Wiley & Sons 9781118171684 9781118134665 28.02.2012 10.04.2012 Oprawa: miękka Oprawa: twarda Cena: 106 PLN Cena: 90 PLNThis title deals with marketing at the Olympics, the attraction and the rewards. Every successful brand in history is inherently unpopular with a specificEssential reading in preparation for the 2012 London Olympics, the newly revised demographic. Somewhere along the way, people felt they had to be popular inand fully updated second edition of "The Olympic Games Effect" offers fascinating order to be successful, when in fact, the opposite is true.sports marketing and branding insights into the promotion of the Gamesthemselves, and their unique attraction for corporations in particular. The PR Styleguide The Public Relations Strategic Toolkit Barbara Diggs-Brown Alison Theaker Cengage Learning Taylor & Francis 9780840028921 9780415676472 01.02.2012 27.07.2012 Oprawa: miękka Oprawa: twarda Cena: 152 PLN Cena: 425 PLNAnnual Reports. Audio News Releases. Brochures. Communication Audits. The Public Relations Strategic Toolkit provides a structured approach toDirect Mail Campaigns. Media Kits. Media Lists. Media Tours. New Media. understanding public relations and corporate communications.Newsletters. News Releases. The Social Commerce Handbook The Social Media Bible Paul Marsden Lon Safko McGraw-Hill John Wiley & Sons 9780071802024 9781118269749 01.09.2012 01.04.2012 Oprawa: miękka Oprawa: miękka Cena: 79 PLN Cena: 106 PLNThis is the hands-on guide to successful selling with social media sites. "TheSocial Commerce Handbook" presents the next big phase in social media The go-to guide to social media skills, now in an updated and revised Thirdmarketing: selling directly through social media sites, including Facebook, Twitter, EditionThe Social Media Bible is comprehensive 700-plus page social mediaFoursquare, and more. resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences. The Social Media Manifesto The Tasti D-lite Way Jed Hallam James Amos Palgrave Macmillan McGraw-Hill 9781137271419 9780071799379 01.12.2012 01.08.2012 Oprawa: twarda Oprawa: miękka Cena: 106 PLN Cena: 95 PLNJOIN THE SOCIAL MEDIA REVOLUTION Social technology has fundamentally There is a right way and a wrong way to use social media. Then there is "The Tastichanged the way in which businesses operate. The use of social technology is fast D-Lite Way". ""The Tasti D-Lite Way" is an example of how to turn the advent ofbecoming a business-spanning medium that can affect the very organizational social media into understandable, actionable strategies. Digest its rich content andstructure of a company and engaging with it quickly is key to making a business you will find loyal customers lining up!" (Jon Luther, Chairman of Dunkin Brandscompetitive. (Dunkin Donuts, Baskin Robbins) and Chairman of Arbys. 12
  13. 13. FORMULARZ ZAMÓWIENIAPodane ceny są cenami brutto i zawierają 5% podatek VATOferta jest ważna do 28 lutego 2013 roku. Ilość Tytuł ISBNSPOSÓB PŁATNOŚCI DOSTAWA KSIĄŻEK przelew za pośrednictwem firmy kurierskiej OPEK za pobraniem odbiór osobisty gotówkaNABYWCA (płatnik) SKŁADANIE ZAMÓWIEŃ Nazwa: Online Email Adres: www.abe.pl info@abe.pl NIP: Fax: Tel.:ODBIORCA Nazwa: +48 22 654 06 75 +48 22 652 07 67 801 777 223 Adres: Znajdź najbliższego przedstawiciela Tel. handlowego (zobacz listę kontaktów na następnej stronie) Fax. DANE FIRMY e-mail: ABE-IPS Sp. z o.o Osoba odpowiedzialna za zamówienie: ul. Grzybowska 37A, 00-855 Warszawa Rachunek:................................... ............................................................... Kredyt Bank S.A., 18 1500 1012 1210 1013 (data) (podpis) 3967 0000 Jestem zainteresowany/a otrzymywaniem informacji o nowych tytułach oraz ofertach
  14. 14. KONTAKTKSIĘGARNIE Warszawa Wrocław Gliwiceul. Piękna 31/37 ul. Grzybowska 37A ul. Szczytnicka 51 ul. Gorzołki 17a/100-677 Warszawa 00-855 Warszawa 50-382 Wrocław 44-100 Gliwicetel. +48 22 628 60 89 tel. +48 22 654 06 75 kom. +48 609 683 837 tel. +48 32 747 41 00fax +48 22 621 72 55 fax +48 22 652 07 67 tel. +48 71 321 92 69 gliwice@abe.plpiekna.bookstore@abe.pl info@abe.pl wroclaw@abe.pl www.abe.plPon. - Pt. 8:00 - 18:00 Pon. - Pt. 8:00 - 18:00 Pon. - Pt. 11:00 - 17:00 Pon. - Pt. 10:00 - 16:00Księgarnia MDM I piętro Wejście przez Księgarnię PWNGdańsk Kraków Poznańul. Hoene Wrońskiego 6/1 ul. Legionów Piłsudskiego 17 ul. Powstańców Wielkopolskich 2B80-210 Gdańsk 30-509 Kraków 61-895, Poznańtel. /fax +48 58 550 09 36 tel. +48 12 296 3336 tel./fax +48 61 856 02 79kom. +48 608 520 298 tel./fax +48 12 296 3337 poznan@abe.pltrojmiasto@abe.pl krakow@abe.plPon. - Czw. 11:00 - 17:00 Pon. - Pt. 9:00 - 17:00 Pon. - Pt. 8:00 - 16:00Pt. 11:00 - 16:00PRZEDSTAWICIELE HANDLOWIWarszawa Warszawa Warszawa WarszawaTomasz Świąder Dorota Bojanowska Robert Dębkowski Marcin KosieradzkiKierownik działutomasz.swiader@abe.pl dorota.bojanowska@abe.pl robert.debkowski@abe.pl marcin.kosieradzki@abe.plkom. +48 683 522 243 kom. +48 502 277 348 kom. +48 603 307 713 kom. +48 600 557 617Warszawa Warszawa Białystok, Łódź, Szczecin, Białystok, Łódź, Toruń,Tomasz Kwiatkowski Tadeusz Wiącek Warszawa Warszawatomasz.kwiatkowski@abe.pl tadeusz.wiacek@abe.pl Jerzy Pluskota Jerzy Wołosiukkom. +48 501 563 100 kom. +48 607 307 734 jerzy.pluskota@abe.pl jerzy.wolosiuk@abe.pl kom. +48 693 522 249 kom. +48 693 427 881Województwo pomorskie, Województwo dolnośląskie Województwo śląskie Województwo małopolskiekujawsko-pomorskie i opolskie i świętokrzyskie i podkarpackiei warmińsko-mazurskie Jolanta Bieńkowska Marta Kak Wojciech JanickiKamila Wirkus jolanta.bienkowska@abe.pl marta.kak@abe.pl wojciech.janicki@abe.plkamila.wirkus@abe.pl tel. +48 71 321 92 69 kom. +48 609 666 205 kom. +48 501 731 150kom. +48 608 520 298 kom. +48 609 683 837 Katarzyna Kopiasz Ewa Łobaza katarzyna.kopiasz@abe.pl ewa.lobaza@abe.pl kom. +48 609 510 867 kom. +48 607 270 463 Norbert Niewalda norbert.niewalda@abe.pl kom. +48 501 731 160Województwo wielkopolskie KijówMarek Jazikowski 03151, Ukraine, Kievmarek.jazikowski@abe.pl ul. Kerchenska, 7/7kom. +48 691 512 975 ukraine@abe.plPaweł Kleczkowski Irina Nesmianowapawel.kleczkowski@abe.pl irina.nesmianowa@abe.plkom. +48 516 176 138 +380 973181210Katarzyna Ostrowska Gennadiy Chernovkatarzyna.ostrowska@abe.pl gennadiy.chernov@abe.plkom. +48 502 572 937 +380 973622816

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