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The house of Tata: Acquiring a Global Footprint
--by Zach, Charlie & Sam
Tata Group: Background
• Founded by J. N. Tata in 1868
• At the forefront of developing industries in India
• Opening India’s first luxury hotel in 1903
• first private steel in 1907
• first airline in 1932
• first software firm in 1968
• One of India’s largest business houses
• Has over 100 global operating companies
• Operates in various different sectors
›Communications and information technology,
engineering, materials, services, energy, consumer
products and chemicals
The Main Sectors
Tata
Motors
Tata Steel
Tata
Consultancy
Services
Tata
Power
Telecommu
nications
provider
VSNL
Tata
Chemicals
4
Parent of the group’s hospitality businesses
Strategy for globalization: management contracts with small
equity positions in properties instead of outright ownership
Although the company’s stated this preference, IHC later
acquired several properties outright:
Sydney’s W Hotel in 2005, the Ritz-Carlton, Boston, in 2006,
and Campton Place in San Francisco in 2007.
Indian Hotels Company
(IHC)
Tata Tea
Tata Tea is a commodity tea producer in India.
Tata Tea saw M&A (Mergers and Acquisitions) as the best route both to
seek new growth opportunities and transform itself into a branded tea
company.
So in 2000, Tata Tea acquired Tetley, which is an UK tea company that 3
times the size of Tata Tea, and was not owned by large consumer-goods
firms, at the price of 271 million pounds, which is the largest oversea
acquisition in India at that time.
In 2005-06, Tata Tea acquired Good Earth (US), Jemca (Czech), Eight
O’Clock Coffee (US), 30% stake in Energy Brands Inc (EBI), Glaceau- brand
(Water)
Tata Steel
Established in 1907
India’s first and largest (2007)-private-sector steel company
Six “Connectors” to grow in India and overseas
Domestic expansion De-integrated strategy
Mature market M&A Raw materials security
Logistics control Downstream products

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Tata_ppt.pptx

  • 1. The house of Tata: Acquiring a Global Footprint --by Zach, Charlie & Sam
  • 2. Tata Group: Background • Founded by J. N. Tata in 1868 • At the forefront of developing industries in India • Opening India’s first luxury hotel in 1903 • first private steel in 1907 • first airline in 1932 • first software firm in 1968 • One of India’s largest business houses • Has over 100 global operating companies • Operates in various different sectors ›Communications and information technology, engineering, materials, services, energy, consumer products and chemicals
  • 3. The Main Sectors Tata Motors Tata Steel Tata Consultancy Services Tata Power Telecommu nications provider VSNL Tata Chemicals
  • 4. 4 Parent of the group’s hospitality businesses Strategy for globalization: management contracts with small equity positions in properties instead of outright ownership Although the company’s stated this preference, IHC later acquired several properties outright: Sydney’s W Hotel in 2005, the Ritz-Carlton, Boston, in 2006, and Campton Place in San Francisco in 2007. Indian Hotels Company (IHC)
  • 5. Tata Tea Tata Tea is a commodity tea producer in India. Tata Tea saw M&A (Mergers and Acquisitions) as the best route both to seek new growth opportunities and transform itself into a branded tea company. So in 2000, Tata Tea acquired Tetley, which is an UK tea company that 3 times the size of Tata Tea, and was not owned by large consumer-goods firms, at the price of 271 million pounds, which is the largest oversea acquisition in India at that time. In 2005-06, Tata Tea acquired Good Earth (US), Jemca (Czech), Eight O’Clock Coffee (US), 30% stake in Energy Brands Inc (EBI), Glaceau- brand (Water)
  • 6. Tata Steel Established in 1907 India’s first and largest (2007)-private-sector steel company Six “Connectors” to grow in India and overseas Domestic expansion De-integrated strategy Mature market M&A Raw materials security Logistics control Downstream products
  • 7. Tata Motors Largest operating company of TATA Largest automaker of India Market: country’s passenger-car and India’s commercial truck Strategy: reduce the prices of its spare parts Acquisition: 21% stake in Hispano Carrocera (Spanish), collaborated with Marcopolo (Brazil), Jont venture with Thonburi Automotive Assembly Plant( Thailand), cooperate with Fiat (Italy) Established technical center in UK
  • 9. Business Strategies BCG Matrix of TATA Group Starts Indian Hotels Tata Steel Tata Motors Tata Power TCS Cash Cows Tata Tea Tata Chemicals Question Marks Tata Communications Voltas Tata Teleservices Dogs Titan Tata AIG Trent
  • 10. ACQUISITION’S Tata company Acquired company Country Stake acquired January 2011 Tata Communications BT Group's (BT) Mosaic business UK 100 per cent August 2011 Tata Chemicals EPM Mining Ventures Canada 30.6 per cent Dec 2010 Tata Chemicals British Salt UK 100 per cent (wholly- owned) January 2009 Tata Communications Neotel South Africa 30 per cent March 2009 Tata Global Beverages Grand Russia 33.2 per cent June 2008 Tata Communications China Enterprise Communications Limited (CEC) China 50 per cent equity interest August 2008 Voltas Rohini Industrial Electricals India 51 per cent January 2007 Tata Steel Corus UK 100 per cent
  • 11. • Tata & Fait since 2006 • Tata & Starbucks 50/50 JV Starbucks Coffee “A Tata Alliance”. Joint Venture
  • 12. Tata nano, the cheapest car in the world Tata Motors launched the Ace truck Business level strategy
  • 13. Tata Motors new series to regain its lost market share. Tata is looking at doubling SUV annual volumes to over 70,000 units Tata Motors is set to offer utility vehicles at every price point right Product differentiation strategy
  • 14. The role of the Tata Group centre in Globalisation
  • 15. Dynamic tensions - Decentralised natural - Resistance of management - Project Prune 15 Tata group centre as an umbrella for all Tata companies -Globalisation Reassurance for target companies -Topping- up -Collaboration between Tata employees
  • 16. 16 Assessment What they did’t do: - Large economies -Autonomy of Tata companies What they did: -Financial economies -Work on portfolio management -Adopt internal competitive market -Exploit the intranet value
  • 17. Should Tata Motors Purchase Jaguar and Land Rover?
  • 18. What are the Cons? Pre tax losses of 4.8 BILLION between 2004-2006 Jaguar was the biggest contributor to the loss for trying to compete with BMW and Mercedes-Benz
  • 19. MORE CONS!? Unions! Conditions were TATA could not purchase Jaguar and Range Rover, without Ford maintaining a minority stake to keep 3 factories open
  • 20. How about some pros? Both Jaguar and Range Rover are Historic Brands! Jaguar 1922! Land Rover 1947!
  • 22. Why Yes? With Proper marketing and branding, Jaguar and Land Rover can be one of the top cars again. New Jaguar Ad