5 Sales Lesson From Heisenberg


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This presentation derives 5 sales lessons from one of television's most famous characters Walter White aka Heisenberg from Breaking Bad.

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5 Sales Lesson From Heisenberg

  1. 1. AAyuja © 2013 Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. 5 Sales lesson from Breaking Bad’s Heisenberg Visit us at www.aayuja.com Meet Goals, Beat Competition, Exceed Expectations *Via B2C
  2. 2. AAyuja Internal and Confidential © 2012 He knew he wasn’t in the meth business. He was in the empire business Stop and think about your role, think about what you really do. The role you carry should lead to productive gains for Customers, Company and Yourself. With these productive gains, you can advance in your carrier and build their empire. Take the time to think about what business you’re really in. 1 “You asked me if I was in the meth business or the money business. Neither. I’m in the empire business”
  3. 3. AAyuja Internal and Confidential © 2012 He built and leveraged his network The ability to network effectively is crucial. If you have relationships with others in your industry, you can occasionally connect them with a prospect. Not only will you gain future referrals from these partners, but you’ll earn a positive reputation as a helpful resource instead of a pushy sales guy. 2 Heisenberg had a very powerful network. Need to launder your drug money? Better call Saul. Looking to blow up the face of a fast food restaurant owner? He’s got a guy for that, too.
  4. 4. He believed in his product because it was the best Believe in the product or service you’re selling? You should be able to comprehend all of the benefits and why it is better than your competitors’ products. If you can’t, it’s time to learn why your product is better or have a serious conversation with your company about how to actually make it better. If you don’t believe in what you’re selling, it will be very difficult to sell it. 3 Chemically pure crystal methamphetamine manufactured by Walter White and Jesse Pinkman. It was the best out there – and he knew how to create demand for it.
  5. 5. AAyuja Internal and Confidential © 2012 He took his own advice to tread lightly It’s important to tread lightly and genuinely listen. Don’t push your demo or trial on someone who isn’t ready. They may still be in the information-gathering phase. Take interest in your prospect by winning their trust by briefing about the product features and benefits. Be a resource for them, not a bully. Confidence is typically a good quality in sales, but there is a fine line between confident and cocky. Actively listen to your prospect and answer accordingly. 4 Too bad Hank didn’t take him seriously
  6. 6. AAyuja Internal and Confidential © 2012 He was always the one who knocked “Initiating the conversation” with the prospective customers can help you avoid losing a client, but eventually you’re going to need to “knock”. The goal with any prospect is to start a relationship, and all relationships start with a first conversation. 5