5 Mid-Funnel Lead Nurturing Mistakes


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This presentation sheds light on common lead nurturing mistakes most B2B companiesmake

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5 Mid-Funnel Lead Nurturing Mistakes

  1. 1. AAyuja © 2013 Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. 5 Mid-Funnel Lead Nurturing Mistakes Visit us at www.aayuja.comVisit us at www.aayuja.com Meet Goals, Beat Competition, Exceed Expectations *Via Marketo*Via Marketo
  2. 2. AAyuja Internal and Confidential © 2012 Don’t Let Your Data Go Bad The notion that a great salesperson can sell anything to anybody is as stupid as the idea that a virtuoso musician can play any instrument. The more you specialize in terms of product, service, and industry, the more likely you are to sell successfully. 1
  3. 3. Don’t Forget to Test Yes, this is up there with changing your oil and flossing on the list of “Things You Know You Should Do But Probably Don’t Do Enough.” But seriously, certain software's makes it dead easy to automatically segment your list and send out several different versions of your emails, evaluate results, then dispatch the winning email to the rest of your list. Try it. Not only will this make you a more effective marketer but, unlike flossing, you’ll have fun. 2
  4. 4. Don’t Use Jargon in Your Email It doesn’t impress people. And it can be awfully confusing, even to people who should know what you mean. Always spell out/define acronyms and abbreviations, avoid buzzwords, and err on the side of over-explaining complicated terms. 3
  5. 5. Don’t Talk Like a Robot This is a companion to the above recommendation, but it’s more about tone than vocabulary. Don’t intimidate (or bore) your audience with long, highly- technical sentences, or with pushy, over- the-top sales pitches. Use a conversational (even a humorous!) tone, and help your audience solve their problems with real words, not gobbledygook. Your customers are human, and you’re one too, right? Right??? 4
  6. 6. Don’t Get Too Fancy So many marketers try to use all of features in their marketing automation platform, all at once — without stopping to think about the point of their technology. You invested in marketing automation so that you could have interesting, relevant conversations with the right people — not so that you could impress them with bells and whistles. So leave the complexity on the cutting room floor, especially when you’re first starting out. Keep it simple. 5
  7. 7. http://www.aayuja.com/resources/blogs/ We act as growth partner to fast growing technology companies. Our array of inside sales and marketing services help them augment their businesses in the most profitable manner. For Technology Sales And Marketing Resources Visit Our Blog For free eBooks and more visit http://www.aayuja.com/resources/resourceslibrary/