1. PRICELESS PRICE
Creating Value Proposition

2. Introspection
Do you like to negotiate the price of products & services you avail?
Haven't you rejected some thing despite of being at a lower price?
Did you buy something despite of being at a higher price?
Have you ever missed the Assignment/ Contract ?
Just because of the Price?

3. Diwaker S Chandra
About the Facilitator

4. About the Facilitator
Diwaker S Chandra is a thorough professional with
26 years experience in Sales Training & People
Psychology. He is self motivated versatile personality
with flair of linguistic ability & interpersonal skills.
His strength as a Facilitator is his high degree of
energy and passion that captivates and engages the
participants using humor, anecdotes, games,
activities, quizzes & realistic examples etc.
Diwaker facilitates Session for Community
Empowerment. He is committed to enhance not only
productivity of an individual but also overall quality
life and skills of life he touches.
Key Interventions:
Selling Skill Customer Orientation & Experience
Leadership Development Enhancing Productivity
People & Behavioral Intervention Organization Effectiveness

5. GYAANDEEP-
Engage, Enrich & Empower
An initiative by-
Digital Excellence Academy of Learning

6. 6
ABOUT DEAL & GYANDEEP
GYAAN DEEP is an initiative of DEAL- Digital Excellence Academy of Learning.
We aim to empower our fellow citizens by strengthening and unlocking potential in
key areas. Our aim is to strengthen your understanding in the Personal, Professional,
Social, and Financial domains through enhanced life Skills.
At DEAL, it is our firm belief that - “Your earning ability today is largely dependent
upon your knowledge and skill as input and your ability to combine these two in a
manner to contribute value that customers are willing to pay for, as the output .”
Here is your opportunity to Enrich your Self with your choice of subject and topic.
This initiative is a Corporate Social Responsibility programme by the community for
the community.

7. Session Out Line
▪ What is Price?
▪ Pricing Critical Lever for Raising Performance
▪ Professional Persuasion Method
▪ 3D Formula of Pricing
▪ Price War & Market Dynamics
▪ 4 P’s of Professional Selling
7

8. 8
As a professional We Sell
our Product or Services!
We often get stuck & ask our Self!
How much should I charge
?
How to convince them for
it?

9. 9
What is PRICE
 The value placed on what is exchanged
 Parametric Review of Information for Costing & Evaluation
Definition of Pricing:
Pricing is the process whereby a business sets the price at which it
will sell its products and services, and may be part of the business's
marketing plan… The needs of the consumer can be converted into
demand only if the consumer has the willingness and capacity to buy
the product.

10. 10
PRICE
The moment you make a mistake in
pricing, you’re eating into your
reputation or your profits.
DOUBLE EDGED
SWORD

11. 11
Pricing
Pricing: Its Critical Lever for Raising Performance
‘‘Pricing touches everything, and everything touches
pricing.’’
 It’s not only about the numbers.
 Get your costs right, and price will take care of
itself.
 Customers will pay us a premium if we create
Value.
 Better information systems are the silver bullet.
 The Customer Rules.

12. Professional Persuasion Method
• Pricing: The Critical Lever for Raising Performance
• The Battle Field of Pricing
• Practical Psychology of Pricing
• Creating The Right Preposition
• Product & Servicing Marketing Mixed
• Understanding the Customer
• How to justify your price & Win
12

13. 13
“Lets Design & Sell”
‘‘Understanding—and Leveraging—the Human Side of Pricing ’’
Internal
 External

14. 14
Professional Persuasion Method: MARKETING
MARKETING
DESIGN & DELIVERY
SCAM
STRUGGLER
SUPERSTAR
SURVIVOR
BE PROACTIVE, CONSISTENT & AUTHENTIC

15. 15
Professional Persuasion Method: BUSINESS MODEL
Customer
Profit Pricing
ONLINE COMMUNITY
CORPORATE SELLING
DEPRESSION
DECEPTION
DEJECTION
HIGH IMPACT
Premium Quality
Aggressive in marketing and
Sales
Target high paying customer
Aggressive in marketing and
Sales

16. 16
PPM: Performance Parameter
Marketing
Quality
LOST EXPERT HIGH IMPACT
DISASTER
PRESENTER
MOTIVATOR
GENERALIST

17. 17
3D Formula of Pricing
3D Formula of Pricing
 Evaluate the Market & Prospect- Design
 Know the Opportunity & Threats- Design
 Do Evaluation & Assessment- Determine
 Establish the Right Solution as per the need-
Demonstrate

18. 18
Key Concern in Pricing for Profitability
How to determine the PRICE of my Products & Services?
How to position a price & differentiate our offering?
What should our value propositions be for each customer segment?
How does our product portfolio match the needs of our customers?
Can we use price to influence demand?

19. 19
Price War & Market Dynamics
Has India becoming a Marketing battlefield?
 Samsung and LG
 Windows Nokia & Android Samsung
 Toothpaste- Colgate & Pepsodent & Cold Drink -Pepsi & Coke
 OLA & UBER
The fact is this – Indians brands better roll up their sleeves coz India is
really becoming a battlefield and 2nd Largest Market and emerging
economy in World in 21st Century.

20. 20
8 Pricing Strategies
Its unwise to set your prices too much higher or lower without a
good reason.
 Cost-plus Pricing
 Competitive Pricing
 Luxury Pricing
 Rate-based Pricing
 Project-based Pricing
 Tiered Pricing
 Pay What You Want Pricing
 Value-based Pricing

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Practical Psychology of Pricing
 Promise
 Picture
 Proof
 Pitch
4 P’s of Professional Selling

22. 22
Thanks!
Any questions?
You can find us at:
▪ https://www.dealtrainingsolutions.com
▪ https://www.facebook.com/pg/dealtrainingsolutions/
▪ https://www.instagram.com/dealtrainingsolutions/
▪ https://www.linkedin.com/company/dealtrainingsolutions/