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Priceless price - Gyaandeep - DEAL

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Priceless price - Gyaandeep - DEAL

  1. 1. PRICELESS PRICE Creating Value Proposition
  2. 2. Introspection Do you like to negotiate the price of products & services you avail? Haven't you rejected some thing despite of being at a lower price? Did you buy something despite of being at a higher price? Have you ever missed the Assignment/ Contract ? Just because of the Price?
  3. 3. Diwaker S Chandra About the Facilitator
  4. 4. About the Facilitator Diwaker S Chandra is a thorough professional with 26 years experience in Sales Training & People Psychology. He is self motivated versatile personality with flair of linguistic ability & interpersonal skills. His strength as a Facilitator is his high degree of energy and passion that captivates and engages the participants using humor, anecdotes, games, activities, quizzes & realistic examples etc. Diwaker facilitates Session for Community Empowerment. He is committed to enhance not only productivity of an individual but also overall quality life and skills of life he touches. Key Interventions: Selling Skill Customer Orientation & Experience Leadership Development Enhancing Productivity People & Behavioral Intervention Organization Effectiveness
  5. 5. GYAANDEEP- Engage, Enrich & Empower An initiative by- Digital Excellence Academy of Learning
  6. 6. 6 ABOUT DEAL & GYANDEEP GYAAN DEEP is an initiative of DEAL- Digital Excellence Academy of Learning. We aim to empower our fellow citizens by strengthening and unlocking potential in key areas. Our aim is to strengthen your understanding in the Personal, Professional, Social, and Financial domains through enhanced life Skills. At DEAL, it is our firm belief that - “Your earning ability today is largely dependent upon your knowledge and skill as input and your ability to combine these two in a manner to contribute value that customers are willing to pay for, as the output .” Here is your opportunity to Enrich your Self with your choice of subject and topic. This initiative is a Corporate Social Responsibility programme by the community for the community.
  7. 7. Session Out Line ▪ What is Price? ▪ Pricing Critical Lever for Raising Performance ▪ Professional Persuasion Method ▪ 3D Formula of Pricing ▪ Price War & Market Dynamics ▪ 4 P’s of Professional Selling 7
  8. 8. 8 As a professional We Sell our Product or Services! We often get stuck & ask our Self! How much should I charge ? How to convince them for it?
  9. 9. 9 What is PRICE  The value placed on what is exchanged  Parametric Review of Information for Costing & Evaluation Definition of Pricing: Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan… The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product.
  10. 10. 10 PRICE The moment you make a mistake in pricing, you’re eating into your reputation or your profits. DOUBLE EDGED SWORD
  11. 11. 11 Pricing Pricing: Its Critical Lever for Raising Performance ‘‘Pricing touches everything, and everything touches pricing.’’  It’s not only about the numbers.  Get your costs right, and price will take care of itself.  Customers will pay us a premium if we create Value.  Better information systems are the silver bullet.  The Customer Rules.
  12. 12. Professional Persuasion Method • Pricing: The Critical Lever for Raising Performance • The Battle Field of Pricing • Practical Psychology of Pricing • Creating The Right Preposition • Product & Servicing Marketing Mixed • Understanding the Customer • How to justify your price & Win 12
  13. 13. 13 “Lets Design & Sell” ‘‘Understanding—and Leveraging—the Human Side of Pricing ’’ Internal  External
  14. 14. 14 Professional Persuasion Method: MARKETING MARKETING DESIGN & DELIVERY SCAM STRUGGLER SUPERSTAR SURVIVOR BE PROACTIVE, CONSISTENT & AUTHENTIC
  15. 15. 15 Professional Persuasion Method: BUSINESS MODEL Customer Profit Pricing ONLINE COMMUNITY CORPORATE SELLING DEPRESSION DECEPTION DEJECTION HIGH IMPACT Premium Quality Aggressive in marketing and Sales Target high paying customer Aggressive in marketing and Sales
  16. 16. 16 PPM: Performance Parameter Marketing Quality LOST EXPERT HIGH IMPACT DISASTER PRESENTER MOTIVATOR GENERALIST
  17. 17. 17 3D Formula of Pricing 3D Formula of Pricing  Evaluate the Market & Prospect- Design  Know the Opportunity & Threats- Design  Do Evaluation & Assessment- Determine  Establish the Right Solution as per the need- Demonstrate
  18. 18. 18 Key Concern in Pricing for Profitability How to determine the PRICE of my Products & Services? How to position a price & differentiate our offering? What should our value propositions be for each customer segment? How does our product portfolio match the needs of our customers? Can we use price to influence demand?
  19. 19. 19 Price War & Market Dynamics Has India becoming a Marketing battlefield?  Samsung and LG  Windows Nokia & Android Samsung  Toothpaste- Colgate & Pepsodent & Cold Drink -Pepsi & Coke  OLA & UBER The fact is this – Indians brands better roll up their sleeves coz India is really becoming a battlefield and 2nd Largest Market and emerging economy in World in 21st Century.
  20. 20. 20 8 Pricing Strategies Its unwise to set your prices too much higher or lower without a good reason.  Cost-plus Pricing  Competitive Pricing  Luxury Pricing  Rate-based Pricing  Project-based Pricing  Tiered Pricing  Pay What You Want Pricing  Value-based Pricing
  21. 21. 21 Practical Psychology of Pricing  Promise  Picture  Proof  Pitch 4 P’s of Professional Selling
  22. 22. 22 Thanks! Any questions? You can find us at: ▪ https://www.dealtrainingsolutions.com ▪ https://www.facebook.com/pg/dealtrainingsolutions/ ▪ https://www.instagram.com/dealtrainingsolutions/ ▪ https://www.linkedin.com/company/dealtrainingsolutions/

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