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There was no recruitment policy once the English East India’s three presidency armies were created in the period 1740-57. The Sepoy Army or the Native Units as the Britishers called them were the brainchild of Lord Clive as far as the English were concerned. Clive started the recruitment of Indians because they were "readily available" in vast numbers , "were cheap in terms of pay and allowances" , "easier to manage than European troops" and "ready to fight for anyone who was a good paymaster". Thus the Bengal Army was not organised on ethnic or religious lines down till section level . As the English Company conquered India political considerations became more and more important and by 1849 political considerations were far more important than the commercial considerations which were paramount in 1757-70 when the sepoy army was created. This was because the English Company was increasingly perceived as the de facto ruler of India during the period 1757 to 1849. It started suddenly with Clive’s victory over the Nawab of Bengal in 1757 and successively became more and more obvious through military triumphs against Nawab of Oudh (1764), Mysore (1799), Marathas (1803), Sindh (1843) and finally the Punjab and the Trans Indus Frontier in 1849.