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11
AAMA Online
Twitter: Discovering the
Benefits of Tweets,
Followers and Lists
July 22, 2014
22
Today, We Will Discuss:
• Intro to Twitter
• Twitter Basics and Lexicon
• Twitter Do’s and Don’ts
• Why Tweet?
• Twitte...
33
Poll:
Do you currently have a
Twitter account?
44
Twitter 101
• Created March 21, 2006
– Called “Twitter” because creators saw
format as “a short burst of
inconsequentia...
55
Twitter Basics
• What is a tweet?
– 140 characters of text
– You can tag (or “mention”) users
– You can re-tweet (or “R...
66
Twitter Basics
• What is a follower? A followee?
– When you click “Follow” on someone’s
Twitter account, you’re agreein...
77
RT vs. MT
Original at left;
modified below
88
Tabs in Twitter
• Tabs in desktop & app versions:
– Home
– Notifications
– #Discover
– Me
– Direct Messages
– Settings
...
99
Tabs in Twitter, cont’d
1010
Tabs in Twitter, cont’d
1111
Tabs in Twitter, cont’d
1212
Tabs in Twitter, cont’d
1313
Tabs in Twitter, cont’d
1414
Tabs in Twitter, cont’d
1515
Tabs in Twitter, cont’d
1616
App profile and main pages
1717
Twitter Apps
• Desktop is fine, but pair it with an
app version to be more accessible
• Examples of Twitter apps:
– i...
1818
Say What? Terms to Know:
• @ = Indicates start of a username
(this sign hyperlinks the name)
1919
Say What? Terms to Know:
• DM = “Direct
Message”
• Only you can
see these
• Still limited to
140 characters
(like a t...
2020
Say What? Terms to Know:
• “Favoriting” = The Twitter equivalent
of “liking” a Tweet – give it a star!
2121
Say What? Terms to Know:
• “Favoriting” = The Twitter equivalent
of “liking” a Tweet – give it a star!
2222
Poll:
What do you think “H/T”
stands for in
Twitterspeak?
2323
Terms, continued
• “H/T” (or “HT,” “h/t”) = “hat tip”
(kudos!)
2424
Terms, continued
• Mention = tagging a user in a tweet,
or sometimes directing one at them
2525
Terms, continued
• Notification = When someone
mentions you, replies to you, follows
you, or favorites one of your tw...
2626
Hashtag 101
• When a hashtag is used in enough
tweets, it trends on Twitter:
2727
Hashtag 101 continued
Hashtags are nice because:
-You can click on one to see an
entire conversation around it, by
pe...
2828
Hashtag 101 continued
Sometimes hashtags are tacked on to
a tweet for humor, the punch line at
the end of a joke. The...
2929
Creating a Twitter handle
• Your handle is what users use when
directing @replies, mentions, DMs
• Also links to your...
3030
Twitter for Businesses
• Make profile, handle bio consistent
• Include company website
• Bio must be under 160 charac...
3131
Twitter for individuals
• Use full name as your handle
• Include LinkedIn account or other
relevant link (blog, websi...
3232
AAMA’s Twitter bio
3333
AAMA’s Twitter bio
3434
AAMA’s Twitter bio
3535
A individual’s Twitter bio
3636
A individual’s Twitter bio
3737
A individual’s Twitter bio
3838
A individual’s Twitter bio
3939
Twitter Do’s and Don’ts
• DO:
– Be polite and respectful
– Share relevant content
– Interact! Engage other users
– Tw...
4040
Twitter Do’s and Don’ts
• DON’T:
– Always reply to the
same person
– Overuse hashtags
– Follow everyone who follows y...
4141
Why Tweet?
• Anyone can just read Twitter, but
being interactive is key:
– Get you planted in people’s minds as
an in...
4242
Twitter Lists
• List: A self-curated group of Twitter
users, meant for reading-only (this is
not an email listserv)
–...
4343
Twitter Lists, continued
• You can add users to lists without
actually following them
• Check in on them when you lik...
4444
Create a List
4545
Create a List
4646
Create a List
4747
Create a List
4848
Create a List
4949
Create a List
5050
Create a List
5151
Create a List
5252
Create a List
5353
Create a List
5454
Let’s Try Out Twitter!
5555
Conclusion
• Twitter is here to stay! Embrace it
– Consider using Twitter
to grow client list
– Maintain engagement
w...
5656
Upcoming Webinars
• Week Four: Blogs and More
– Tuesday, July 29
– Meryl Williams, Communications
Coordinator
– We’ll...
5757
Questions?
• Reach out on Twitter @AAMAinfo
• Contact Meryl via email
mwilliams@aamanet.org or by
calling (847) 303-5...
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Twitter Discovering the Benefits of Tweets Followers and Lists

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Twitter Discovering the Benefits of Tweets Followers and Lists

  1. 1. 11 AAMA Online Twitter: Discovering the Benefits of Tweets, Followers and Lists July 22, 2014
  2. 2. 22 Today, We Will Discuss: • Intro to Twitter • Twitter Basics and Lexicon • Twitter Do’s and Don’ts • Why Tweet? • Twitter Lists • Conclusion • Q&A
  3. 3. 33 Poll: Do you currently have a Twitter account?
  4. 4. 44 Twitter 101 • Created March 21, 2006 – Called “Twitter” because creators saw format as “a short burst of inconsequential information and the chirps from birds” – Knowing how to use Twitter is key to getting the best possible experience
  5. 5. 55 Twitter Basics • What is a tweet? – 140 characters of text – You can tag (or “mention”) users – You can re-tweet (or “RT”) something someone else posted (“MT,” if needed)
  6. 6. 66 Twitter Basics • What is a follower? A followee? – When you click “Follow” on someone’s Twitter account, you’re agreeing to allow them to show up in your feed. – Followees follow you.
  7. 7. 77 RT vs. MT Original at left; modified below
  8. 8. 88 Tabs in Twitter • Tabs in desktop & app versions: – Home – Notifications – #Discover – Me – Direct Messages – Settings – Compose
  9. 9. 99 Tabs in Twitter, cont’d
  10. 10. 1010 Tabs in Twitter, cont’d
  11. 11. 1111 Tabs in Twitter, cont’d
  12. 12. 1212 Tabs in Twitter, cont’d
  13. 13. 1313 Tabs in Twitter, cont’d
  14. 14. 1414 Tabs in Twitter, cont’d
  15. 15. 1515 Tabs in Twitter, cont’d
  16. 16. 1616 App profile and main pages
  17. 17. 1717 Twitter Apps • Desktop is fine, but pair it with an app version to be more accessible • Examples of Twitter apps: – iPhone’s iOS app (seen in previous slide) – Twitter app for Android or Windows – Tweedle (third-party app)
  18. 18. 1818 Say What? Terms to Know: • @ = Indicates start of a username (this sign hyperlinks the name)
  19. 19. 1919 Say What? Terms to Know: • DM = “Direct Message” • Only you can see these • Still limited to 140 characters (like a tweet)
  20. 20. 2020 Say What? Terms to Know: • “Favoriting” = The Twitter equivalent of “liking” a Tweet – give it a star!
  21. 21. 2121 Say What? Terms to Know: • “Favoriting” = The Twitter equivalent of “liking” a Tweet – give it a star!
  22. 22. 2222 Poll: What do you think “H/T” stands for in Twitterspeak?
  23. 23. 2323 Terms, continued • “H/T” (or “HT,” “h/t”) = “hat tip” (kudos!)
  24. 24. 2424 Terms, continued • Mention = tagging a user in a tweet, or sometimes directing one at them
  25. 25. 2525 Terms, continued • Notification = When someone mentions you, replies to you, follows you, or favorites one of your tweets • Hashtag = “#” sign, followed by text
  26. 26. 2626 Hashtag 101 • When a hashtag is used in enough tweets, it trends on Twitter:
  27. 27. 2727 Hashtag 101 continued Hashtags are nice because: -You can click on one to see an entire conversation around it, by people you don’t even follow -For branding purposes, you can see what is being said about you
  28. 28. 2828 Hashtag 101 continued Sometimes hashtags are tacked on to a tweet for humor, the punch line at the end of a joke. They’re just for fun!
  29. 29. 2929 Creating a Twitter handle • Your handle is what users use when directing @replies, mentions, DMs • Also links to your profile page • It’s not permanent! • Must be fewer than 15 characters
  30. 30. 3030 Twitter for Businesses • Make profile, handle bio consistent • Include company website • Bio must be under 160 characters (Don’t skip this step! Trust us!) • Maintain professional tone, but still be personable (You are not a spam bot!)
  31. 31. 3131 Twitter for individuals • Use full name as your handle • Include LinkedIn account or other relevant link (blog, website) • Feel free to be personable here, but know where the line is • Consider all possible audiences
  32. 32. 3232 AAMA’s Twitter bio
  33. 33. 3333 AAMA’s Twitter bio
  34. 34. 3434 AAMA’s Twitter bio
  35. 35. 3535 A individual’s Twitter bio
  36. 36. 3636 A individual’s Twitter bio
  37. 37. 3737 A individual’s Twitter bio
  38. 38. 3838 A individual’s Twitter bio
  39. 39. 3939 Twitter Do’s and Don’ts • DO: – Be polite and respectful – Share relevant content – Interact! Engage other users – Tweet regularly, consistently – Share others’ work – Sign up for text/email notifications – Respond in timely manner
  40. 40. 4040 Twitter Do’s and Don’ts • DON’T: – Always reply to the same person – Overuse hashtags – Follow everyone who follows you – Tweet out same article more than once – Promote only your own work/content – Overtweet: Space out those tweets!
  41. 41. 4141 Why Tweet? • Anyone can just read Twitter, but being interactive is key: – Get you planted in people’s minds as an in-the-know industry asset – Cultivate network of peers and collaborators – Network between in-person meetings – Add value to the conversation, don’t just benefit from it in background
  42. 42. 4242 Twitter Lists • List: A self-curated group of Twitter users, meant for reading-only (this is not an email listserv) – Create a list of potential customers – Create a list of competitors to see what they’re up to – Create a list of current customers to keep tabs on their needs
  43. 43. 4343 Twitter Lists, continued • You can add users to lists without actually following them • Check in on them when you like, w/o them showing up in your timeline) • Follow lists created by other users • Lists are searchable, find ones you’re into
  44. 44. 4444 Create a List
  45. 45. 4545 Create a List
  46. 46. 4646 Create a List
  47. 47. 4747 Create a List
  48. 48. 4848 Create a List
  49. 49. 4949 Create a List
  50. 50. 5050 Create a List
  51. 51. 5151 Create a List
  52. 52. 5252 Create a List
  53. 53. 5353 Create a List
  54. 54. 5454 Let’s Try Out Twitter!
  55. 55. 5555 Conclusion • Twitter is here to stay! Embrace it – Consider using Twitter to grow client list – Maintain engagement with current customer base – AAMA Marketing Dept is always available for Twitter help – Get your message out there!
  56. 56. 5656 Upcoming Webinars • Week Four: Blogs and More – Tuesday, July 29 – Meryl Williams, Communications Coordinator – We’ll go over blogging, using video and photos to tell a story, the new AAMA app and more.
  57. 57. 5757 Questions? • Reach out on Twitter @AAMAinfo • Contact Meryl via email mwilliams@aamanet.org or by calling (847) 303-5859, ext. 224

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