Blogs and More: Engaging with AAMA Via News, Photos, Videos and More

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This is a presentation that was given as a 30-minute webinar to AAMA members. It covers blogging lessons, video production tips and more.

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Blogs and More: Engaging with AAMA Via News, Photos, Videos and More

  1. 1. 11 AAMA Online Blogs and More: Engaging with AAMA Via News, Photos, Videos and More July 29, 2014
  2. 2. 22 Today, We Will Discuss: • Blogging • Using video • Photography • The new AAMA app • Social media management systems
  3. 3. 33 Blogging 101 • Short for “weblog” • Used for online discussion or as an informational site comprised of posts listed in reverse chronological order
  4. 4. 44 Blogging 101 • First blog was supposedly in 1994 • Popularized in early 2000s due to Andrew Sullivan and Matt Drudge
  5. 5. 55 Blog Basics • Pick a platform: Wordpress, Tumblr or Blogger • Determine desired audience • Pick a name
  6. 6. 66 Blog Basics • Post that first entry! • Write what you know • Share it on Twitter, Facebook, LinkedIn, and/or other social media
  7. 7. 77 AAMA’s blogs Poll: Do you currently read any of AAMA’s four blogs?
  8. 8. 88 AAMA’s blogs • AAMA maintains four blogs: –Member Edge –Building Standards –Trade Secrets –Socially Speaking
  9. 9. 99 AAMA’s blogs • AAMA started these blogs to: – Have a more conversational forum for members – Let members get to know AAMA staff – Be able to focus on many areas of AAMA membership
  10. 10. 1010 AAMA’s blogs – Member Edge: – Janice Yglesias, Association Services Director (2nd Fridays)
  11. 11. 1111 AAMA’s blogs – Building Standards: – Andrea Rhodes, Technical Services Manager (3rd Fridays)
  12. 12. 1212 AAMA’s blogs – Trade Secrets: – Rich Walker, AAMA CEO and President (4th Fridays)
  13. 13. 1313 AAMA’s blogs – Socially Speaking: – Meryl Williams, Communications Coordinator (1st Fridays)
  14. 14. 1414 AAMA’s blogs • Guest Bloggers: –Mike Collins for Trade Secrets –Jacqueline Luna for Member Edge –Tamara Davis for Building Standards
  15. 15. 1515 Subscribe to our Feed AAMA’s feed includes: -What’s been recently posted on AAMA’s website - News updates - Blog posts RSS Feed
  16. 16. 1616 Video Why use video? - It’s growing in popularity - It’s a way to reach an untapped audience - It’s FUN!
  17. 17. 1717 What Makes Good Video? • Keep it short: 90 seconds if possible • Be creative! • Good quality
  18. 18. 1818 Architect Vs. Contractor For example:
  19. 19. 1919 Video is Fun! • Shoot practice footage • Play around sound and lighting • Edit your video • Add music if applicable (copyright-free, or your own) • Share your masterpiece
  20. 20. 2020 There’s an App For That • Video editing apps for your phone: – Socialcam – Lightt (that second “t” is intentional) – Vine
  21. 21. 2121 Photography A picture is worth 1,000 words!
  22. 22. 2222 Photography, cont’d Good news: You are mere minutes away from becoming a better photographer.
  23. 23. 2323 Photography 101 • Play around: Mess with those camera phone settings • Choose your image’s subject/focus • Use natural light, avoid your flash • Take LOTS of shots
  24. 24. 2424 Photography 101 • Now, download these great apps: – Vhoto (again, not a typo, trust us) – Instagram – VSCO Cam
  25. 25. 2525 Flickr • Flickr is an online photo album sharing service – Image-heavy splash – Customizable – Easy to share your work – Free!
  26. 26. 2626 Call for Photos • AAMA is always looking for photos! – Installation images – Sustainable design – Images of the products and materials the association represents from both a residential and commercial standpoint – Video clips, too!
  27. 27. 2727 AAMA app • Conference-focused: – Agendas – Hotel info – Staff/attendee contact info – Everyday tools, too – Upcoming webinar: • August 26 • 11:30 AM EDT
  28. 28. 2828 AAMA app
  29. 29. 2929 AAMA app Poll: Have you downloaded the AAMA app yet?
  30. 30. 3030 Other Tools • SlideShare – Upload and share presentations, webinars, etc. – SlideShare is easy to use – Provides statistical feedback
  31. 31. 3131 Social Media Mgmt Systems • Hootsuite – AAMA Marketing Department-approved! • Mention – Easy-to-use, but not great at its main purpose • Buffer – Easy to use, offers statistical feedback
  32. 32. 3232 Let’s try out some tools
  33. 33. 3333 Conclusion • Online tools are always improving! • The AAMA Marketing Department is here to assist you with any online needs, such as the topics we discussed today, as well as social media consulting.
  34. 34. 3434 • Email socialmedia@aamanet.org • Contact Meryl via email mwilliams@aamanet.org or by calling (847) 303-5859, ext. 224

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