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  • MAIN POINT: Mobile is fundamentally changing industries and the way they interact with the marketplace.SPEAKER NOTES:At an even broader level we’ve seen that mobile is fundamentally changing the conventions industries and the way they interact with the marketplace. Think about examples where you’ve seen mobile change industries all around you. Hospitals must provide healthcare providers the ability to shift from desktop input for every step of the patient interaction and x-ray or diagnosis to a more interactive and collaborative care approach in real-time with their doctors and allied healthcare providers reducing costs while improving quality of care, patient safety, efficiency and the overall patient experience. [Ottawa hospital – details below] Well-established construction companies with remote project managers must arm their professionals with mobile solutions to pitch new projects in higher-growth industries with access to real-time analytics to evaluate projects, they can respond to RFPs in minutes instead of days, allowing them to pitch — and win — 40% more new business than the previous year. [VCC Customer case study – details below]Banks must be ready for transfers of funds that occur not at the teller window, but at the bump of smartphones or mobile deposit with a camera [ING Direct – details below].Retailers must be ready for checkout to shift generalized promotions to the concept that you can capture location and context through mobile and offer instant, personalized, relevant offers.Distributors must be ready for trucks that notify them about the need for service before they even breakdown.Think about how mobile is and will be changing your industry and how you can lead in that space…..IBM Customer Details: Ottawa Hospital (BPM and Mobile): •        Improvements in patient flow through electronic closed-loop consults and easy access to patient information •        Using iPads, doctors achieve seamless interactions among hospital staff, receive more patient engagement and improve the overall patient experience. •        ‘Circle of Care’ visual interface improves communication and collaboration within the care team •        Benchmarking process and execution to use historic and real-time data to make better patient care decisionsVCC Case Study (ICS and Connections):Provided managers with the ability to collaboratively access expertise across the enterprise to make better business decisions and allow them to work five times faster while in the field Enabled managers to use a smartphone to tap into a back-end customer relationship management (CRM) system programmed to deliver all relevant information, including project updates, customer and industry information, and potential leads, saving approximately 400 employee-hours per month Allowed project managers the ability to access other project managers in real time, leveraging in-house expertise in real-world sales scenarios, contributing to an over 40 percent year-over-year increase in new business In the Dutch city of Eindhoven, commuters are avoiding traffic jams with help from the most mobile devices of all – their automobiles. Drivers use an application to share their car’s braking, acceleration and location data with the central traffic authority, and receive alternate route recommendations in return. The pilot program is already helping the city resolve roadwork issues and improving the driving experience for commuters. And it isn’t just customers that are on the move. Companies are using these same kinds of solutions to create smarter, more useful transactions for their employees and partners as well. VCC was a well-established construction company specializing in large retail locations. Then the economic downturn happened. On the hunt for broader revenue streams, the company sent project managers armed with mobile solutions to pitch new projects in higher-growth industries. By using real-time analytics to evaluate projects, they were able to respond to RFPs in minutes instead of days, allowing them to pitch — and win — 40% more new business than they did the previous year.Other Examples:Here are some other examples:Reducing fuel, gas, or fleet maintenance costs in the distributionImprove in store experience with mobile concierge services in retailLowes – Deploying 42k iPhone to their store employees to compete with Home Depot’s Motorola handheld POS system ( – Deploying iPad to its global dealership network to streamline sales process (deals, credit application, ordering, etc.) ( More than 500M mobile users ( Japan Leading Social Network: 85% of monthly pages views through mobile device ( – mobile devices used for medical monitoring.Retail – smartphones used as payment vehiclesBroadcasting – mobile device deliveryMobile payments - it’s not only the banks who are in this game, there are offerings from telcos now providing digital mobile wallet solutions...payments present a risk of distermediation for banks. 
  • MAIN POINT: IBM strategy addresses the three key client mobile initiatives. Each of these initiative has a some key capabilities that must be delivered. IBM has both the products and expertise to help you address these capabilities needs. Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsSPEAKER NOTES:In today’s mobile world enterprises are transforming the way they interact with their customers, partners and employees by implementing mobile strategies. We’ve heard from clients around the world about the key initiatives they have in the mobile space. They can be categorized in these three simple ways. They want to: Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsIBM’s strategy directly addresses this set of initiatives, enabling our clients to deliver a comprehensive set of solutions to meet their customer's mobile demands and seize the opportunities that the mobile world provides while reducing cost and complexity. Each of these initiative has a some key capabilities that must be delivered. Within Extend & Transform you must be able to incorporate mobile effectively from the strategy to the plan to the implementation. You need to determine and deliver the right mobile solutions for you and your industry. Mobile must be a service you offer – either yourself or through a partner. Within Build & Connect you have to effectively develop mobile apps and choose the type of app that best addresses your needs – whether it’s web, hybrid or native. You have to integrate enterprise data, services, applications and systems. You have to address your wireless networking capabilities to make sure the mobile connections are sound. Within Manage & Secure you must manage the entire mobile lifecycle – from the device and the app to the infrastructure. You must have appropriate controls and analytics across devices. You have to make sure your network communications are secure and managed effectively.IBM has both the products and expertise to help you address these capabilities needs.Here are a few examples of how our customers are addressing these initiatives:Background on customer examples:French Telecom ProviderA European telecom provider decided to get into the home entertainment business offering not only channels but also a large catalog of video-on-demand titles. To make this new business successful, they wanted to enable their customers to buy videos for download across multiple buying channels including mobile. IBM helped them extend their on-line ordering capabilities to set-top boxes and mobile devices to enable their customers to browse and buy video on demand titles anywhere, anytime.ComcastThe need: 1st app rushed to marketExpensive native development by three different partiesNo consistent user experience across environmentsNo code reuse between mobile, Top Set-Box and PC environmentsUser is required to install multiple appsImpossible to update existing app without redeploying the entire native appThe solution:IBM WorklightThe benefit: HTML5 infrastructureSupport for push notificationsIntegration with video grid App store capabilities within the appIntegration with dojox.mobileRecorded interview available at Power & LightServing 4.5 million customers, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.Long-time Endpoint Manager / BigFix customerCustomer’s Highlights: Low TCO and ease of adding-on mobile device management capabilitiesDisplaced a leading MDM vendor deployment due to increased infrastructure, training, and administration costsIntegrating with Maximo, RemedyRapid increase and deployment of new functionality throughout BetaResponsiveness and agility of development teamExpect to grow to 20,000+ managed mobile devices
  • EXTEND&TRANSFORM:Create new ways to engage anywhere to make your workforce smarter and to delight customers and partners.New updates to mobile/Social platform enable even greater collaboration such as Geo location to help find colleagues near you, like 4-square for colleagues to find them for help on F2F collaboration with customers when neededBUILD&CONNECT:Enact a collaborative, multi-platform mobile development lifecycleenables/makes it easier for teams to quickly build mobile applications; includes templates for WL projects inside rational team... to speed/link in building projects.simplifies team based build --> in the app dev lifecycle"Speeds the teams to collaborate and accelerate mobile projects" [might be the short way to highlight this] so... accelerates the agile dev approachManage enterprise mobile app distribution and socialize feedback from development through deployment Improved support for native APIs. To some degree this will help address the Zuckerburg HTML5 comments that it caused problems with their mobile app.It makes it easier for App Dev teams to benefit as they approach App Mgmnt (e.g. "common authorization processes")Improved security between the applications running and the servera gap today, but announcement will address improved support to offline activities with improved data stores and with data, App has ability for dev to include offline spt in applications ---> for applications running offline.Can now handle large data setsMANAGE&SECURE:Increase precision of identifying risk of mobile access to enterprise systemsSecurity Address MGR... role, access, requirements2-factor authentication; like military CAC cards or step up authentication Really cool, likely biggest announcement - In context Risk Assessment. Think of the OR nurse in the ER on her shift. She doesn't need to authenticate to get patient info. She's already on the network...geo locationProtect your DMZ with enhanced security, centralized policy, fine-grained authorization and rich authentication, with a highly secure appliance Passing OAuth tokens --> SSO capabilities to FaceBook... Socialto apps, to "make it easier for app dev to implement SSO for Social networks"Speed up enrollment and management of BYOD and enterprise devicesMDM improved integration with app dev tools/environment you can check a box and deploy to the massesWL integration to Endpoint ManagerUserbase - IT operations team to set up the environment and distribute apps to this environment...meaning, by role... so if I'm a new person in the organization I fill out a questionnaire, customized by my role, and it automatically deploys apps I need to do my jobSimplifies process to deploy apps to employee base
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  • Ibm Worklight Webex Slides

    1. 1. © 2012 IBM Corporation IBM Mobile Enterprise Overview
    2. 2. © 2012 IBM Corporation2 Mobile is changing how people spend their time and interact Customers who shop on tablets tend to spend 20% more than those who shop on computers By the end of this year, mobile transactions will have increased 50% over last year Of mobile users keep their device within arm’s reach 100% of the time
    3. 3. © 2012 IBM Corporation3 72% of Midmarket CIOs put mobile as priority will support BYOD by 201490% Even in the Midmarket $133K average Midmarket firm’s spend annually on Mobile (ex-network) of Midmarket firms say Security is top concern47% 2011 The Essential CIO, The Midmarket CIO Study Off Ramps 2012 SMB Group Mobile Study 2011 Flurry Group
    4. 4. © 2012 IBM Corporation4 4 Mobile has become a priority Source: Wells Fargo Securities, January 23, 2012 “Fostering the People: The Shift to Engagement Apps” WW Notebooks WW Media Tablets WW Smartphones WW PCs UnitVolumes(Millions) 600 0 2010 2011 2012E Source: 2011 IBM Tech Trends Report veloperworks/mydevelop erworks/blogs/techtrend s/entry/home?lang=en Smartphones have passed PCs Mobile App focus shifts to the enterprise Mobile is the #2 CIO Technology Priority Source: 2011 Gartner Executive Programs' Worldwide CIO Survey t/page.jsp?id=1897514 “The majority have a mobility strategy that calls for becoming a market leader in their industry.” 61% of CIOs prioritize mobile 54.0% 44.5% 41.7% 39.5% 37.9% 36.2% 29.6% 17.0% 2.6% 0% 20% 40% 60% Top Solutions for Next 12 Months Partners are prioritizing mobile for profitability Source: IDC Partner Profitability 2011, Changing Business Models and Requirements in the Evolving IT Channel Ecosystem Mobile 39.5% One Billion smartphones by 2014
    5. 5. © 2012 IBM Corporation5 From: Construction general contractor with remote employees To: Seamless interactions among physicians and providers, improving quality of care, patient safety and efficiency improving patient experience To: Empowered construction project managers armed with mobile solutions to pitch new projects in higher-growth industries To: Real-time re-direction to optimal routes using mobile info From: Traditional health institution From: Sitting in traffic jams Healthcare Construction Government Mobile is changing conventions for industries
    6. 6. © 2012 IBM Corporation6 1A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies. 2IBM 2011 Global CMO study 3IBM 2012 CEO study CIO’s and LOB execs are recognizing the importance of mobile CIOs1: 77% plan to use of personal mobile devices to access company data and applications 25+ Almost all expect to deploy more than 25 mobility applications in the next two years LOB: With customer insight as the top CEO priority3, mobile changes everything. #2 digital priority of CMOs is deploying tablet and mobile apps2
    7. 7. © 2012 IBM Corporation7 The mobile opportunity also creates business and IT challenges Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple mobile platforms (52%) 3. Integrating cloud services to mobile devices (51%) Source: 2011 IBM Tech Trends Report /blogs/techtrends/entry/home?lang=en Enterprise Business Model Changes • New business opportunities based upon location • Anytime, anywhere business transactions • Importance of social business interactions Application Development Lifecycle Complexity • Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape • Connecting the enterprise back-end services in a secure and scalable manner • Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.) • Faster time-to-market demands an iterative delivery Mobile Security and Management • Protection of privacy and confidential information • Use of client-owned smartphones and tablets (BYOD) • Visibility, Security & Management of mobile platform requirements
    8. 8. © 2012 IBM Corporation8 Businesses are struggling with the unique mobile challenges Fragmentation of devices and platforms Speed and frequent iteration of the mobile lifecycle Online/Offline functionality Security to protect corporate data Connectivity to back-end systems and cloud Mobile Context taking advantage of unique capabilities such as geo-location
    9. 9. © 2012 IBM Corporation9 The quick reaction is to focus on devices and cool apps Business leaders respond to mobile with, ‘Let’s build a really slick mobile app, put it up on iTunes and we’re done!’ ..... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. “ Clay Richardson, Forrester Analyst
    10. 10. © 2012 IBM Corporation10 From To • Simple learning and sharing • Sending email, calendar access, social networking • Basic transactions: such as buying songs, books Two opportunities for business have emerged: The real transformation is the business model • Engage with all constituents anywhere, anytime. • Transact more business functions “in motion”
    11. 11. © 2012 IBM Corporation11 IBM’s strategy addresses client mobile initiatives Extend & TransformManage & SecureBuild & Connect Key Capabilities • Strategy, planning and implementation • Mobile-enabled solutions including analytics, commerce, and social business • Mobile as a service Key Capabilities • Mobile web, hybrid and native app development • Enterprise data, service, and application integration • Enterprise Ready Software Development Key Capabilities • Mobile lifecycle management • Device analytics and control • Secure network communications & management Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform my business
    12. 12. © 2012 IBM Corporation12 Become a Mobile Enterprise IBM Endpoint Manager for Mobile IBM Social Business, Commerce & Analytics IBM Mobile Services IBM Mobile Foundation With a comprehensive end-to-end mobile platform and services Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform my business
    13. 13. © 2012 IBM Corporation13 IBM Social Business, Commerce & Analytics IBM Connections 4 Mobile leveraging location services IBM Security Access Manager Context based security enabled for cloud and mobile  Rapid support for iOS6  Support for native and offline apps  Extended support for BYOD  Enterprise and App Store linkage  Hosted & on-premise services IBM Mobile Foundation IBM Mobile Development Lifecycle Solution Accelerated application delivery IBM Mobile Services Mobile Application Innovation Services Mobile Infrastructure Strategy and Planning Mobile Enterprise Services for Managed Mobility Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform your business IBM announces new mobile enterprise capabilities
    14. 14. © 2012 IBM Corporation IBM Worklight Technical Overview Mir Majeed Mobility Practice Lead, AAJ Technologies
    15. 15. © 2012 IBM Corporation16 Mobile Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation Includes • IBM Worklight • IBM WebSphere Cast Iron • IBM Endpoint Manager for Mobile DevicesIBM Mobile Foundation Plus New Services Offering • IBM Mobile Services Complementary Offerings • IBM solutions for Social Business • IBM Smarter Commerce • IBM Exceptional Web Experience • IBM Rational Collaborative Lifecycle Management
    16. 16. © 2012 IBM Corporation17 Mobile Compatible with prominent HTML5 libraries and tools: App development using native and/or familiar web technologies: • HTML5 • CSS3 • JavaScript App delivery in variety of forms: • Mobile Web app • Hybrid app • Native Open, cost-effective, cross-platform app development IBM Worklight
    17. 17. © 2012 IBM Corporation20 Mobile Worklight Server Mobile middleware offering unified push notifications, version management, security and integration Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure Worklight Studio The most complete, extensible development environment with maximum code reuse and per-device optimization Worklight Component Overview Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality and the Worklight Server ←
    18. 18. © 2012 IBM Corporation22 Mobile Worklight Conceptual Architecture
    19. 19. © 2012 IBM Corporation23 Mobile Worklight Studio • Eclipse-based IDE • Combining native and standard web technologies in one multiplatform app • Environment-specific optimization • 3rd-party libraries integration • Device SDK integration • Back-end connectivity utilities
    20. 20. © 2012 IBM Corporation24 Mobile Single Shared Codebase Common code placed in primary file Environment optimization code is maintained separately
    21. 21. © 2012 IBM Corporation25 Mobile Drag-n-drop UI construction
    22. 22. © 2012 IBM Corporation26 Mobile Preview in Browser Perform device specific tests in the Mobile Browser Simulator: supports PhoneGap and Worklight client API
    23. 23. © 2012 IBM Corporation27 Mobile Skins Different Screen Densities Different Screen Sizes Different Input Methods Support for HTML5 • Provide support for multiple form factors in a single executable file for devices of the same OS family • A sub-variant of an environment • Packaged together in one App • Decision on which skin to use is done automatically at runtime
    24. 24. © 2012 IBM Corporation28 Mobile Worklight Server • Distribution of mobile web apps • Enterprise connectivity: • Secure client/server connectivity • Direct access to enterprise back-end data and transaction capabilities • Authentication enforcement • Client control: • Application version management and remote disabling • Direct update of application code • Unified Push Notifications • Aggregation of usage statistics
    25. 25. © 2012 IBM Corporation29 Mobile Device Runtime Components • Framework for server integration: • Secure server connectivity • Authentication • Remote disable & notification • Push registration • Dynamic page loading & caching (soon) • Event reporting for analytics & audit • Check-in with Server on Startup • Check for updates • Sending Statistics • Cross-platform compatibility layer • Runtime Skinning • Secure encrypted storage
    26. 26. © 2012 IBM Corporation30 Mobile • Secure back-end integration • XML-based declarative specification • Multi-source data mashups • Eclipse plug-in supporting auto- complete and validation Back-end Integration Worklight Server • Simplified adapter testing • Server-side debugging • IBM CastIron, Web services and JDBC integration • Access to session data and user properties Internal Systems Cloud CastIron JDBC HTTP/Web Services (REST & SOAP) Worklight Runtime JSON / HTTPs Existing Integration Layer
    27. 27. © 2012 IBM Corporation31 Mobile Data Collection and Analytics
    28. 28. © 2012 IBM Corporation32 Mobile Direct Update – On-device Logic Worklight Server Native Shell Pre-packaged resources 1 Download 4 Update web resource App Store Web resources Cached resources 1. Web resources packaged with app to ensure initial offline availability 2. Web resources transferred to app's cache storage 3. App checks for updates • On startup • On foreground 4. Updated web resources downloaded when necessary 2 Transfer 3 Check for updates
    29. 29. © 2012 IBM Corporation33 Mobile Flexible Push Notification Framework Multiple users logging into the same app Multiple apps using the same event source Multiple event sources in the same app One application multiple devices
    30. 30. © 2012 IBM Corporation34 Mobile Worklight: Security by Design Enforcing security updates Remote disable Direct update Providing robust authentication and authorization Authentication integration framework Data protection realms Coupling device id with user id Streamlining Corporate security processes Mobile platform as a trust factor Application Security Code obfuscation SSL with server identity verification Proven platform security Jailbreak and malware detection App authenticity testing Protecting data on the device and in transit Encrypted offline cache Offline authentication Secure connectivity Integration point with VPN solutions (i.e. IBM Mobile Connect) Integration point with MDM solutions (i.e. IBM Endpoint Manager for Mobile) Integration point with User Security solutions (i.e. IBM Access Manager for Mobile)
    31. 31. © 2012 IBM Corporation35 Mobile Worklight Console • Application Version Management • Push management • Usage reports and analytics • Reports of custom application events • Configurable audit log • Administrative dashboards for: • Deployed applications • Installed adapters • Push notifications • Data export to BI enterprise systems
    32. 32. © 2012 IBM Corporation36 Mobile Dynamic Control of Deployed Apps • Centralized control of all installed applications and adapters • Remotely disable apps by device and version • Customize user messages
    33. 33. © 2012 IBM Corporation37 Mobile Advanced Reporting Functionality
    34. 34. © 2012 IBM Corporation38 Mobile Competitive Analysis Antenna, Kony, Pyxis, SAP Key Winning Features: Single Code-base with Optimization Framework Runtime Skin Push Notification Management architecture Non-proprietary development language Hybrid Application Support
    35. 35. © 2012 IBM Corporation39 Mobile IBM provides a complete enterprise framework for mobile computing IBM Mobile Foundation Security Gateway (WebSphere DataPower, IBM Security Access Manager)SDLC Tools (Rational Collaborative Lifecycle Management) WebSphere Application Server Enterprise Apps SOA & Connectivity (WebSphere Message Broker, WebSphere MQ (MQTT), WebSphere Services Registry and Repository) MDM (IBM Endpoint Manager for Mobile) WebSphere Operational Decision Management IBM Business Process Management MEAP (IBM Worklight) Elastic Caching (WebSphere eXtreme Scale, WebSphere DataPower XC10) Social (Lotus Connections) Mobile Threats & Security (IBM Qradar, IBM AppScan for Mobile) Analytics (Cognos, Coremetrics) WebSphere Cast Iron
    36. 36. © 2012 IBM Corporation40 Mobile © Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.