MAIN POINT: Mobile is fundamentally changing industries and the way they interact with the marketplace.SPEAKER NOTES:At an even broader level we’ve seen that mobile is fundamentally changing the conventions industries and the way they interact with the marketplace. Think about examples where you’ve seen mobile change industries all around you. Hospitals must provide healthcare providers the ability to shift from desktop input for every step of the patient interaction and x-ray or diagnosis to a more interactive and collaborative care approach in real-time with their doctors and allied healthcare providers reducing costs while improving quality of care, patient safety, efficiency and the overall patient experience. [Ottawa hospital – details below] Well-established construction companies with remote project managers must arm their professionals with mobile solutions to pitch new projects in higher-growth industries with access to real-time analytics to evaluate projects, they can respond to RFPs in minutes instead of days, allowing them to pitch — and win — 40% more new business than the previous year. [VCC Customer case study – details below]Banks must be ready for transfers of funds that occur not at the teller window, but at the bump of smartphones or mobile deposit with a camera [ING Direct – details below].Retailers must be ready for checkout to shift generalized promotions to the concept that you can capture location and context through mobile and offer instant, personalized, relevant offers.Distributors must be ready for trucks that notify them about the need for service before they even breakdown.Think about how mobile is and will be changing your industry and how you can lead in that space…..IBM Customer Details: Ottawa Hospital (BPM and Mobile): • Improvements in patient flow through electronic closed-loop consults and easy access to patient information • Using iPads, doctors achieve seamless interactions among hospital staff, receive more patient engagement and improve the overall patient experience. • ‘Circle of Care’ visual interface improves communication and collaboration within the care team • Benchmarking process and execution to use historic and real-time data to make better patient care decisionsVCC Case Study (ICS and Connections):Provided managers with the ability to collaboratively access expertise across the enterprise to make better business decisions and allow them to work five times faster while in the field Enabled managers to use a smartphone to tap into a back-end customer relationship management (CRM) system programmed to deliver all relevant information, including project updates, customer and industry information, and potential leads, saving approximately 400 employee-hours per month Allowed project managers the ability to access other project managers in real time, leveraging in-house expertise in real-world sales scenarios, contributing to an over 40 percent year-over-year increase in new business In the Dutch city of Eindhoven, commuters are avoiding traffic jams with help from the most mobile devices of all – their automobiles. Drivers use an application to share their car’s braking, acceleration and location data with the central traffic authority, and receive alternate route recommendations in return. The pilot program is already helping the city resolve roadwork issues and improving the driving experience for commuters. And it isn’t just customers that are on the move. Companies are using these same kinds of solutions to create smarter, more useful transactions for their employees and partners as well. VCC was a well-established construction company specializing in large retail locations. Then the economic downturn happened. On the hunt for broader revenue streams, the company sent project managers armed with mobile solutions to pitch new projects in higher-growth industries. By using real-time analytics to evaluate projects, they were able to respond to RFPs in minutes instead of days, allowing them to pitch — and win — 40% more new business than they did the previous year.Other Examples:Here are some other examples:Reducing fuel, gas, or fleet maintenance costs in the distributionImprove in store experience with mobile concierge services in retailLowes – Deploying 42k iPhone to their store employees to compete with Home Depot’s Motorola handheld POS system (http://www.appleinsider.com/articles/11/09/08/lowes_deploying_42k_iphone_based_pos_systems_in_retail_overhaul.html)Mercedes-Benz – Deploying iPad to its global dealership network to streamline sales process (deals, credit application, ordering, etc.) (http://www.tuaw.com/2010/10/05/mercedes-benzs-ipad-program-expands-globally/)Facebook: More than 500M mobile users (http://newsroom.fb.com/Key-Facts/Statistics-8b.aspx)Mixi Japan Leading Social Network: 85% of monthly pages views through mobile device (http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011)Medical – mobile devices used for medical monitoring.Retail – smartphones used as payment vehiclesBroadcasting – mobile device deliveryMobile payments - it’s not only the banks who are in this game, there are offerings from telcos now providing digital mobile wallet solutions...payments present a risk of distermediation for banks.
MAIN POINT: IBM strategy addresses the three key client mobile initiatives. Each of these initiative has a some key capabilities that must be delivered. IBM has both the products and expertise to help you address these capabilities needs. Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsSPEAKER NOTES:In today’s mobile world enterprises are transforming the way they interact with their customers, partners and employees by implementing mobile strategies. We’ve heard from clients around the world about the key initiatives they have in the mobile space. They can be categorized in these three simple ways. They want to: Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsIBM’s strategy directly addresses this set of initiatives, enabling our clients to deliver a comprehensive set of solutions to meet their customer's mobile demands and seize the opportunities that the mobile world provides while reducing cost and complexity. Each of these initiative has a some key capabilities that must be delivered. Within Extend & Transform you must be able to incorporate mobile effectively from the strategy to the plan to the implementation. You need to determine and deliver the right mobile solutions for you and your industry. Mobile must be a service you offer – either yourself or through a partner. Within Build & Connect you have to effectively develop mobile apps and choose the type of app that best addresses your needs – whether it’s web, hybrid or native. You have to integrate enterprise data, services, applications and systems. You have to address your wireless networking capabilities to make sure the mobile connections are sound. Within Manage & Secure you must manage the entire mobile lifecycle – from the device and the app to the infrastructure. You must have appropriate controls and analytics across devices. You have to make sure your network communications are secure and managed effectively.IBM has both the products and expertise to help you address these capabilities needs.Here are a few examples of how our customers are addressing these initiatives:Background on customer examples:French Telecom ProviderA European telecom provider decided to get into the home entertainment business offering not only channels but also a large catalog of video-on-demand titles. To make this new business successful, they wanted to enable their customers to buy videos for download across multiple buying channels including mobile. IBM helped them extend their on-line ordering capabilities to set-top boxes and mobile devices to enable their customers to browse and buy video on demand titles anywhere, anytime.ComcastThe need: 1st app rushed to marketExpensive native development by three different partiesNo consistent user experience across environmentsNo code reuse between mobile, Top Set-Box and PC environmentsUser is required to install multiple appsImpossible to update existing app without redeploying the entire native appThe solution:IBM WorklightThe benefit: HTML5 infrastructureSupport for push notificationsIntegration with video grid App store capabilities within the appIntegration with dojox.mobileRecorded interview available at http://firstname.lastname@example.org/files/C14DCFE05A2F3DDC9FF2A542093F23B6Florida Power & LightServing 4.5 million customers, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.Long-time Endpoint Manager / BigFix customerCustomer’s Highlights: Low TCO and ease of adding-on mobile device management capabilitiesDisplaced a leading MDM vendor deployment due to increased infrastructure, training, and administration costsIntegrating with Maximo, RemedyRapid increase and deployment of new functionality throughout BetaResponsiveness and agility of development teamExpect to grow to 20,000+ managed mobile devices
EXTEND&TRANSFORM:Create new ways to engage anywhere to make your workforce smarter and to delight customers and partners.New updates to mobile/Social platform enable even greater collaboration such as Geo location to help find colleagues near you, like 4-square for colleagues to find them for help on F2F collaboration with customers when neededBUILD&CONNECT:Enact a collaborative, multi-platform mobile development lifecycleenables/makes it easier for teams to quickly build mobile applications; includes templates for WL projects inside rational team... to speed/link in building projects.simplifies team based build --> in the app dev lifecycle"Speeds the teams to collaborate and accelerate mobile projects" [might be the short way to highlight this] so... accelerates the agile dev approachManage enterprise mobile app distribution and socialize feedback from development through deployment Improved support for native APIs. To some degree this will help address the Zuckerburg HTML5 comments that it caused problems with their mobile app.It makes it easier for App Dev teams to benefit as they approach App Mgmnt (e.g. "common authorization processes")Improved security between the applications running and the servera gap today, but announcement will address improved support to offline activities with improved data stores and with data synchronization......so, App has ability for dev to include offline spt in applications ---> for applications running offline.Can now handle large data setsMANAGE&SECURE:Increase precision of identifying risk of mobile access to enterprise systemsSecurity Address MGR... role, access, requirements2-factor authentication; like military CAC cards or step up authentication Really cool, likely biggest announcement - In context Risk Assessment. Think of the OR nurse in the ER on her shift. She doesn't need to authenticate to get patient info. She's already on the network...geo locationProtect your DMZ with enhanced security, centralized policy, fine-grained authorization and rich authentication, with a highly secure appliance Passing OAuth tokens --> SSO capabilities to FaceBook... Socialto apps, to "make it easier for app dev to implement SSO for Social networks"Speed up enrollment and management of BYOD and enterprise devicesMDM improved integration with app dev tools/environment you can check a box and deploy to the massesWL integration to Endpoint ManagerUserbase - IT operations team to set up the environment and distribute apps to this environment...meaning, by role... so if I'm a new person in the organization I fill out a questionnaire, customized by my role, and it automatically deploys apps I need to do my jobSimplifies process to deploy apps to employee base