There are a variety of social media tools out there and senior living organizations/communities are using all of them in some fashion.From Facebook and Twitter to Flickr, Blogs, YouTube and LinkedIn.As you utilize the various tools, there should be some sort of a strategy in place as to why you’re participating. What is it that you want to get out of social media?
Engaging your followers is key--- are you getting positive comments? Are people giving you the “thumbs up” from your posts? This is all considered measurable and able to be tracked on the Facebook Insights.Have a goal in mind--- when I post something, is it relevant to those following me? Are they likely to respond? Does it make people want to comment?
The campaign to increase the number of followers has been very successful….In one monththe amount of activity was increased pretty dramatically for a senior living community.
Another very measurable tool regarding effectiveness of social media or perhaps growing impact is tracking how many people are being referred from the Facebook page to the community website. This is easily tracked by inbound links through analytics.
In the first 10 months of the Facebook page, it came in the top ten as a referring site to the community website.
2011 Social Media Lab PowerPoint
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51% of those age 50-64 who areonline use social media