Topic: Increasing Online Advertising ROI
In this presentation by Stephen Watts, you'll learn:
1. How to lower costs on AdWords
2. How to increase revenue on AdSense
3. What REALLY is the role SEO plays in online advertising
Presenter: Stephen Watts
Stephen Watts is a website developer currently living in Birmingham. He graduated from Auburn before working as marketing manager for NutraGenetics, a Los Angeles based nutritional supplement company.
Stephen now focuses on creating and optimizing web marketing efforts through social media, SEO, A/B and multivariate testing, paid ads, and content marketing for his clients, which include national firms and locally-based Beltone Audiology, Pittman, Dutton & Hellums, P.C., Bassmaster, and others.
Here are some of the resources Stephen mentioned in the speech (and some he didn't) that folks may enjoy checking out: