第五章：媒介与接触点管理

第五章媒介与接触点管理

[object Object],[object Object],[object Object],本章主要内容

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 、接触点无时无刻无所不在品牌与顾客的接触清单

客户顾客接触点分析销售谈判广告直接邮寄事件销售促进产品外观包装材料产品使用服务人员态度口碑宣传电视新闻专家评论财政报告突发事件总裁个性闲话流言

[object Object],[object Object]

IMC 的横向整合 ,[object Object],[object Object],[object Object],[object Object]

IMC 的纵向整合 ,[object Object],[object Object]

360 º 品牌传播 ,[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],员工信息人际传播新闻媒体突发事件接触点管理

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

第五章：媒介与接触点管理

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第五章：媒介与接触点管理