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Never Waste Good Business Books: Turn Authors into Consultants

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Make better use of a good business book by narrowing the "knowledge-action" gap in your business. Improve your business, change the way you implement new ideas among your teams, and choose methods that actually work, by turning business authors into consultants!

Published in: Leadership & Management
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Never Waste Good Business Books: Turn Authors into Consultants

  1. 1. How to Turn Authors Into Consultants Never Waste Good Business Books
  2. 2. Never Waste A Good Business Book: How to Turn Authors Into Consultants How do you improve a business? How do you make people successful?
  3. 3. Never Waste A Good Business Book: How to Turn Authors Into Consultants If you ARE successful, you WRITE a book. If you WANT to be successful, you READ a book.
  4. 4. Never Waste A Good Business Book: How to Turn Authors Into Consultants Content Authorship is a Worthwhile Idea! Total Market Value of the Publishing Industry $36+ Billion $2.7+ Million Total Number of Business Titles in Amazon But There’s Still One Question…
  5. 5. Never Waste A Good Business Book: How to Turn Authors Into Consultants How Do You Actually put a book to good USE?
  6. 6. Never Waste A Good Business Book: How to Turn Authors Into Consultants THE Knowledge-Action Gap It is difficult to independently act on insights gained from a book. PROBLEM
  7. 7. Never Waste A Good Business Book: How to Turn Authors Into Consultants Innovators Build Creative Frameworks Authors Write About Business Problems content OVERLOAD! Leaders Read Books Results Outcomes THE CONSEQUENCE Leaders Share Business Experiences NO
  8. 8. Never Waste A Good Business Book: How to Turn Authors Into Consultants Most business leaders will share their knowledge and just hope their people “get it.” Others Opt for Tried & True Methods…
  9. 9. Never Waste A Good Business Book: How to Turn Authors Into Consultants Tried & True Methods For Solving The Knowledge Gap One-on-One Training 1 Business Seminars 2 Massive Training Initiatives 3 Only One-Way Instruction with no Feedback Difficult to Implement In Daily Activities Challenging to Measure Results X X X
  10. 10. Never Waste A Good Business Book: How to Turn Authors Into Consultants But the BIGGEST Problem is..... THERE IS NO WAY TO KNOW IF THE AUTHOR IS RIGHT… Authors can claim that their theories will lead to success, …but is it true?
  11. 11. Never Waste A Good Business Book: How to Turn Authors Into Consultants The Lack of Verifiability has Two Major Consequences Authors Lose Credibility Good Ideas Get Lost in the Noise But There is A Way for Authors to Avoid This…
  12. 12. Never Waste A Good Business Book: How to Turn Authors Into Consultants INTERVIEW THE READERS TO TEST THE BOOK’S CONCEPTS IN REAL-WORLD SCENARIOS
  13. 13. Never Waste A Good Business Book: How to Turn Authors Into Consultants Turn key points into questions about a business problem Convert the book’s framework into an interview Use the questions to ask key stakeholders how to solve business pains The author becomes a consultant asking questions about a business problem. The readers supply the evidence to verify the author’s hypotheses.
  14. 14. Never Waste A Good Business Book: How to Turn Authors Into Consultants Instead of Just Reading the Content The Reader is Practicing the Content INTERVIEW ENGINE When readers interact with the book’s framework, authors get the opportunity to teach people how to solve complex business problems. BUSINESS PROBLEM SOLUTION
  15. 15. Never Waste A Good Business Book: How to Turn Authors Into Consultants Instead of Just Assuming the Content is Right The Author is Verifying the Accuracy of the Content Authors can use the data from interviews to enhance their understanding of business problems. VALIDATE & REFINE Interview Engine SolutionIdea
  16. 16. Never Waste A Good Business Book: How to Turn Authors Into Consultants THE BEST PART? The Data Sells the Concept! ADDED BONUS TO COLLECTING DATA: The 2nd book’s case studies are already written! THEMORE DATA ANAUTHORHAS, THEMORE HECAN DEMONSTRATE THESOUNDNESS OFHIS PRINCIPLES.
  17. 17. Never Waste A Good Business Book: How to Turn Authors Into Consultants

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