What’s Your Green Goldfish examines how companies go above and beyond to capture the hearts of their employees. Creating signature extras that help them stand out from competitors, drive engagement and reinforce their culture. This executive summary outlines the Top 9 takeaways from the book, the ingredients / R.U.L.E.S. of creating green goldfish and the 15 different types of green goldfish. OVERALL TAKEAWAY: Culture trumps strategy and principles beat rules. The entire premise of “What’s Your Green Goldfish” is that employees must come first and that happy engaged employees create happy customers.