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The Top 10 Reasons Your Marketing Needs Slideshare

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Slideshare is simply YouTube for Powerpoint. Founded in 2007, the platform is now home to more than 10 million presentation uploads, drawing more than 50 million visitors and boasting over three billions views per month.

Described by many as marketing’s Sleeping Giant, it’s time you gave the platform a harder look. Here’s the Top 10 reasons you should be making slideshare a mainstay in your marketing.

Published in: Marketing, Business

The Top 10 Reasons Your Marketing Needs Slideshare

  1. THE TOP TEN REASONS YOUR MARKETING NEEDS IT
  2. WAIT…SLIDE-WHAT Slideshare is simply Fonts must for
  3. Create the best possible tools and experience for exchanging knowledge and information.” “ THE MISSION Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the site draws more than 50 million visitors and a whopping three billions views per month.
  4. THE SLEEPING GIANT Described by many as marketing’s Sleeping Giant. Here’s are ten reasons you should be making slideshare a mainstay in your marketing:
  5. 10. EFFECTIVENESS Fish where the fish are. There are twice the amount of C-S u i t e e x e c u t i v e s u s i n g Sl idesha r e tha n Twi t ter. Slideshare also drives five times the amount of traffic from business owners than Tw i t t e r , L i n k e d I n a n d Facebook. It’s one of the rare tools that works just as good, if not better for B2B marketers.
  6. 9. CALL TO ACTION Slideshare is an effective tool for driving traffic and leads to your business. The platform allows for you to create calls to action and even create lead generation forms that can connect with marketing automation software.
  7. 8. THOUGHT LEADERSHIP Content marketing is the current buzz. Slideshare is the peanut butter to content marketing’s jelly.
  8. 7. IT’S VISUAL Our brain processes images 60 times faster than text. Think of leveraging the likes of Instagram or Pinterest, but now having the ability to tell an entire story. That’s the power of Slideshare.
  9. 6. ABILITY TO EDIT Unlike YouTube, you can continuously edit or update a presentation on Slideshare without losing your views.
  10. 5. ABILITY TO SHARE Slideshare makes it easy to embed your presentation on any site using its embed code. After the third slide on slideshare, you can also embed links on each slide.
  11. 4. DETAILED ANALYTICS Slideshare gives you smart analytics. According to Peg Fitzpatrick at Canva, it allows you to: • Know where your views come from • View traffic sources, geographic details and more • Measure engagement for each upload • Know what's being downloaded, liked and shared !
  12. 3. OWNED BY LINKEDIN Purchased by LinkedIn, it’s stable and its only going to improve.
  13. 2. ABILITY TO ADD VIDEO Text, images and… audio / video. Slideshare allows you to embed video and audio into a presentation.
  14. 1. PREMIUM IS NOW FREE FREE is a good four-letter word. In late August, Slideshare announced they would be making the PRO version free from now on. What do you get with the pro features? Detailed analytics, lead generation forms, ability to embed video and private uploads.
  15. LAGNIAPPE - SHORTER IS BETTER Optimum length is 19 slides with an average of 24 words per slide. A little something extra thrown in for good measure. Here’s a great tip from Vicki DeBlasi, “Keep your copy hard hitting and your story to the point.” !
  16. ABOUT THE AUTHOR STAN PHELPS I BELIEVE THE LONGEST AND THE HARDEST N I N E I N C H E S I N M A R K E T I N G I S T H E DISTANCE BETWEEN THE BRAIN AND THE HEART OF YOUR CUSTOMER. I AM LOOKING TO SHIFT A BUSINESS PARADIGM: FOCUSING ON THE CUSTOMER AND THEIR EXPERIENCE, INSTEAD OF THE CONSTANTLY CHASING THE EYES AND EARS OF THE PROSPECT. ! I AL S O BEL IEVE YOU CAN’ T HAVE HAPPY E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U LT U R E I S A N ONGOING COMMITMENT, NOT A CAMPAIGN. ! MY TRILOGY OF BOOKS ABOUT CUSTOMER EXPERIENCE AND EMPLOYEE ENGAGEMENT A R E C A L L E D P U R P L E G O L D F I S H , G R E E N GOLDF I SH AND GOLDEN GOLDF I SH. !!!! LOYALTY RETENTION ENGAGEMENT CULTURE KEYNOTES WORKSHOPS CONSULT I N G L I T T L E THINGS CAN MAKE THE BIGGEST DIFFERENCE
  17. www.9inchmarketing.com stan@9inchmarketing.com +1.919.360.4702

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