For more information - email: stan@purplegoldfish.com or call: +1.919.360.4702.

1. STAN PHELPS
Keynotes and Workshops that Drive Loyalty and Sales
2019
PROGRAMS

2. Stan Phelps is an author, speaker and experience
architect. He believes that today’s organizations
must focus on meaningful differentiation to win
the hearts of both employees and customers.
His 20 year career in marketing included leadership
positions at IMG, adidas, PGA Exhibitions and
Synergy. The author of seven books, his writing is
syndicated on top sites such as Forbes, Customer
Think and Business2Community.
Stan has spoken at over 350 events in Australia,
Bahrain, Canada, Ecuador, France, Germany,
Holland, Israel, Japan, Malaysia, Peru, Russia,
Singapore, Sweden, the U.K. and the U.S.
MEET STAN PHELPS, JD/MBA
AnaccomplishedTEDxSpeaker,ForbesContributor
and IBM Futurist, Stan focuses on how to shift
business towards a focus on retaining customers
and employees.

3. Traditional marketing is fixated on the eyes and ears of the
prospect. But it‘s the customer and employee experience that
drives referrals. Stan inspires brands to be remark-able,
showing them how to stand out in ways that customers and
employees can’t help but talk about.
Having evaluated over 4,000 case studies, Stan shares
compelling insights and stories of fanatical loyalty from
companies like Panera Bread, Doubletree Hotels, Zappos,
Amazon, Southwest Airlines, Zane’s Cycles and more.
Audiences of all kinds have been enlightened and inspired to
discover how to create an experience that’s remark-able, as
well as what it takes for companies to stand out in a sea of
sameness in today’s digital age.
CREATING EXPERIENCES THAT DRIVE
DIFFERENTIATION AND LOYALTY
DURING STAN’S COMPELLING, CUSTOMIZED
KEYNOTES AND WORKSHOPS, HE:
• Explains the biggest myth in business.
• Reveals the key findings of customer and employee loyalty
based on his research of over 3,000 companies and
brands.
• Shows the ingredients of creating signature differentiation.
• Shares case studies and real-world examples of how
companies are building loyalty and winning the hearts of
customers and employees.

4. PURPLE GOLDFISH
LITTLE THINGS MAKE THE BIGGEST
DIFFERENCE IN CREATING WOW
Customer experience today is largely
about the little moments. This keynote
covers the 12 different types of Purple
Goldfish that you can use to add value
or reduce friction for your customers.
GREEN GOLDFISH
GO BEYOND DOLLARS TO
DRIVE EMPLOYEE ENGAGEMENT
Engaged employees create enthused
customers. This keynote covers the 15
types of Green Goldfish—little extras
for employees that drive engagement,
empowerment, and efficiency.
GOLDEN GOLDFISH
REWARD YOUR MOST IMPORTANT
CUSTOMERS AND EMPLOYEES
Eighty percent of profitability is driven
by the top twenty percent of customers
and employees. This keynote shares
nine different ways to reward, retain,
and renew your vital few.
BLUE GOLDFISH
LEVERAGE TECHNOLOGY TO DRIVE
BOTH PROFITS AND PROPHETS
Customers today expect brands to
understand their individual needs and
be more responsive than ever. This
keynote will illuminate how technology
will drive the future of competitive
advantage, loyalty, and word of mouth.
KEYNOTE PROGRAMS
RED GOLDFISH
EMBRACE PURPOSE TO WIN
HEARTS, MINDS, AND PROFITS
Purpose has forever changed the way
we work and how customers buy.
This keynote reveals how businesses
can embrace their purpose to drive
engagement, fuel profits, and make an
impact on society.
PINK GOLDFISH
AMPLIFY WEIRDNESS TO STAND
OUT IN BUSINESS
How do you stand out in a sea of
sameness? This keynote provides an
unconventional seven-part framework
for achieving competitive separation.
YELLOW GOLDFISH
INCREASE HAPPINESS TO DRIVE
BUSINESS GROWTH
There should only be one success
metric in business and that’s
happiness. This keynote provides
a nine-part framework to produce
happiness-driven growth, productivity,
and prosperity.
GRAY GOLDFISH
NAVIGATE THE GRAY AREAS OF
LEADING EVERY GENERATION
How do you successfully lead the five
generations in today’s workforce? This
keynote provides a map for leaders to
follow as they recruit, train, manage,
and inspire across the generations.
WHAT EVENT PLANNERS, BUREAUS,
ASSOCIATIONS, AND BRANDS ARE SAYING:
“Stan captivates audiences and delivers valuable insight in the form of engaging
stories making people feel connected. The audience left inspired with new
ideas for their businesses.”
- M.A. Event Director Montreal
“We booked Stan on short notice for a high-value client. Stan was extremely
responsive to all of our requests, coordinated closely with me and the client
to customize a complex workshop. The client was pleased and I’d recommend
him without reservation.”
- M.T. Promenade Speakers Bureau
“Stan delivered an outstanding keynote at our DEC International Conference
in Madrid. I would recommend him highly as a keynote speaker. Working with
him is very easy and we would be delighted to have him again at future events.”
- J.M.A. Association President
“Stan did an outstanding job getting my team to not only understand the
importance of exceeding client expectations but also provided tools so we could
map out our client’s journeys and find the important touch points where we
can give unexpected extras to surprise and delight our clients. His presentation
style is engaging, interactive, and captivating and the day-long session seemed
to fly by leaving us wanting more.”
- D.L. CEO, DemandGen

5. WORKSHOP PROGRAMS
Based on the Purple Goldfish Series of books, we offer
workshop modules across eight different focus areas to help
you stand out in a sea of sameness.
Each workshop covers our 3D Methodology: Discover,
Design, Deploy. During the Discover module, attendees are
challenged to learn more about their customers or employees
and uncover experience gaps. The Design module challenges
attendees to Think Outside The Bowl™ and develop impactful
solutions. Deploy covers how to roll these programs out across
your organization and close the loop with measurement and
evaluation.
Each program is designed for a half-day workshop. Many clients
will schedule a one- or two-day workshop to cover multiple
focus areas at once.
Workshop Focus Discover Design Deploy
Happiness ✓ ✓ ✓
Purpose ✓ ✓ ✓
Employees ✓ ✓ ✓
Customers ✓ ✓ ✓
Loyalty ✓ ✓ ✓
Leadership ✓ ✓ ✓
Differentiation ✓ ✓ ✓
Technology ✓ ✓ ✓
SPECIFICFUNDAMENTAL

6. PRAISE FOR THE
PURPLE GOLDFISH
SERIES OF BOOKS
PURPLEGOLDFISHPHELPS
WHAT’S YOUR
PURPLE GOLDFISH
Stan Phelps
Foreword by Drew McLellan
Author of 99.3 Random Acts of Marketing
12 WAYS TO WIN CUSTOMERS &
INFLUENCE WORD OF MOUTH
hing that’s above and
shows the ingredients
hat are unconventional
ld be asking themselves,
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APPOS.COM
bility to cause, effect or
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ENTING THE WHEEL -
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unexpected, lagniappes,
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6 LAWS OF
sts a myth and reveals
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sitive word of mouth.”
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great guidebook full of
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surprise their customers.
itors do or be left in the
0 WAYS TO MAKE IT
GREENGOLDFISHPHELPS&McGHEE
GREEN GOLDFISH
Stan Phelps & Lauren McGhee
Foreword by Ted Coiné
Author of Five Star Customer Service and Spoil ‘Em Rotten!
2.0
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15 KEYS TO DRIVING
EMPLOYEE ENGAGEMENT
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GOLDENGOLDFISHPHELPS
GOLDEN GOLDFISH
Stan Phelps
Foreword by Chris Malone
Author of The Human Brand
THE VITAL FEW: ALL CUSTOMERS AND
EMPLOYEES ARE NOT CREATED EQUAL
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of business stakeholders.
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9.3 RANDOM ACTS OF
WHATʼS YOUR
BLUEGOLDFISHPHELPS&CARROLL
BLUE GOLDFISH
Stan Phelps & Evan Carroll
Foreword by Shep Hyken
Author of New York Times Bestseller The Amazement Revolution
USING TECHNOLOGY, DATA, AND ANALYTICS
TO DRIVE BOTH PROFITS AND PROPHETS
vidson is using tracking
n, in its stores? If Harley
will be too and this book
her companies are using
ces for their customers.
CKSPACE & AUTHOR
hat people experience
esign takes data, insight
template to achieve a
AUTHOR OF
SS MEETS DESIGN
eed in business without
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hese critical questions,
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AUTHOR OF YOUTILITY
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ther enabling company
d maintain relationships
anks to Stan Phelps and
map for getting it done
RTNER AT FIDELUM
HUMAN BRAND
h Godin named Purple
ut marketing. With Blue
brought Godinʼs insights
age. Within these pages
e art of capitalizing on
science of embracing
ents and builds word of
rn something every time
TOR AT EDELMAN
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CUSTOMER EXPERIENCE
“In business you must do something that’s above and beyond
what’s expected... Every business should be asking themselves,
“What’s our Purple Goldfish?”
- Tony Hsieh, CEO, Zappos.com and Author, Delivering Happiness
EMPLOYEE ENGAGEMENT
“Tap into the enormous value of engaged employees by
following the 15 ideas that Stan lays out in this book.”
- Bruce Temkin, Author, The Six Laws of Customer Experience
LOYALTY
“Stan is the sherpa that guides executives along the journey
between the heart and mind of business stakeholders.”
- Brian Solis, Author, The End of Business as Usual
TECHNOLOGY
“It is now nearly impossible to succeed in business without
harvesting and harnessing customer data. But what data, and
how? Blue Goldfish answers these critical questions.”
- Jay Baer, New York Times Best-Selling Author
REDGOLDFISHPHELPS&NEWELL
RED GOLDFISH
Stan Phelps & Graeme Newell
Foreword by David Howitt
Author of Heed Your Call
RED GOLDFISH
MOTIVATING SALES AND LOYALTY THROUGH
SHARED PASSION AND PURPOSE
MOTIVATING SALES AND LOYALTY THROUGH
SHARED PASSION AND PURPOSE
STAN PHELPS
Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes col-
umnist. He is the Founder of PurpleGoldfish.com, a speaking
and training consultancy that inspires brands to win the hearts
of their customers and employees. Stan is the best-selling au-
thor of Purple Goldfish, Green Goldfish, Golden Goldfish, and
Blue Goldfish PurpleGoldfish.com
GRAEME NEWELL
Graeme Newell is researcher, speaker and the founder of
602 Communications, a marketing research and consulting
firm that specializes in emotional marketing. Graeme and his
team of emotional attachment experts show companies how to
change complacent customers into passionate groupies.
602communications.com
ABOUT RED GOLDFISH
Purpose is changing the way we work and how customers
choose business partners. In Red Goldfish, Stan Phelps and
Graeme Newell share cutting edge examples and reveal the
eight ways businesses can embrace purpose that drives employ-
ee engagement, fuels the bottom line, and makes an impact on
the lives of those it serves.
US$15.95CAN$20.95
PINKGOLDFISHPHELPS&RENDALL
Foreword by Mike Maddock
Author of Free The Idea Monkey
DavidRendall
Stan Phelps &
DEFY NORMAL, EXPLOIT IMPERFECTION
AND CAPTIVATE YOUR CUSTOMERS
DEFY NORMAL, EXPLOIT IMPERFECTION
AND CAPTIVATE YOUR CUSTOMERS
ABOUT PINK GOLDFISH
Companies need to stand out in a crowded marketplace, but
true differentiation is increasingly rare. Based on over 200 case
studies, Pink Goldfish provides an unconventional seven-part
framework for achieving competitive separation by embracing
flaws, instead of fixing them.
US$15.95CAN$20.95
“Packed with incredible examples, this book will have
you spotting Pink Goldfish everywhere, and inspire you
to breed your own, ASAP!”
JAY BAER, FOUNDER OF CONVINCE & CONVERT
AND AUTHOR OF HUG YOUR HATERS
“Pink Goldfish offers a smart, powerful, and vibrant
framework for any company that wants to stand out.”
DORIE CLARK, AUTHOR OF REINVENTING YOU
AND STAND OUT, AND ADJUNCT PROFESSOR,
DUKE UNIVERSITY FUQUA SCHOOL OF BUSINESS
“Donʼt hide the weird and the wacky parts of your organization. Use them to stand out from the
crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses
into the unique qualities that set you apart. These are the core messages of this smart book.”
DANIEL PINK, AUTHOR OF WHEN AND DRIVE
YELLOWGOLDFISHPHELPS&CIRILLOLOUWMAN
Foreword by Jeanne Bliss
Author of Chief Customer Officer 2.0 and Would You Do That to Your Mother?
Stan Phelps & Rosaria Cirillo Louwman
NINE WAYS TO INCREASE HAPPINESS IN BUSINESS TO
DRIVE GROWTH, PRODUCTIVITY, AND PROSPERITY
YELLOW GOLDFISHYELLOW
GOLDFISHNINE WAYS TO INCREASE HAPPINESS
IN BUSINESS TO DRIVE GROWTH,
PRODUCTIVITY, AND PROSPERITY
STAN PHELPS
Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes
columnist. He is the Founder of PurpleGoldfish.com, a speaking
and training consultancy that inspires brands to win the hearts of
their customers and employees. Stan is the best-selling author of
Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish,
Red Goldfish, and Pink Goldfish. PurpleGoldfish.com
ROSARIA CIRILLO LOUWMAN
Rosaria is TEDx Speaker, CX Advisor, CXPA Authorized Resource
Trainer, and co-founder of CXPA Dutch chapter. After 12 years in
various roles in sales, business improvement, e-commerce, and
customer experience for leading companies like Forrester, Stream,
Adobe, and Philips, in 2013 she founded Wow Now to inspire
and empower companies to choose, design, and deliver WOW
life-enriching experiences that contribute to everyone’s HAPPINESS!
Originally Italian she lives in The Netherlands. www.wownow.eu
ABOUT YELLOW GOLDFISH
There should only be one success metric in business and that’s
happiness. A Yellow Goldfish is anytime a business does a little
extra to contribute to the happiness of its customers, employees,
or society. Based on nearly 300 case studies, Yellow Goldfish
provides a nine-part framework for happiness-driven growth,
productivity, and prosperity in business.
US$15.95CAN$20.95
“In their new book Yellow Goldfish, Stan and Rosaria
have provided building blocks to help us get to this
elusive core that sets companies, and people, apart.”
JEANNE BLISS, AUTHOR OF CHIEF CUSTOMER
OFFICER 2.0 AND WOULD YOU DO THAT TO
YOUR MOTHER?
“Stan Phelps and Rosaria Cirillo’s project—-to collect
and analyze ways businesses can increase happiness
for customers, employees, and society—is important
and timely. In Yellow Goldfish, they provide valuable
advice that is accessible and rigorous, applicable
and scientific. This book can help you and your
organization flourish.”
TAL BEN-SHAHAR PH.D., AUTHOR OF HAPPIER
AND THE JOY OF LEADERSHIP
GRAYGOLDFISHPHELPS&DOYLE
GRAY GOLDFISH
Stan Phelps & Brian Doyle
GRAY GOLDFISH
NAVIGATING THE GRAY AREAS TO
SUCCESSFULLY LEAD EVERY GENERATION
Stan Phelps is a TEDx speaker, IBM Futurist,
and Forbes columnist. He is the Founder of
PurpleGoldfish.com, a speaking and training
consultancy that inspires brands to win the
hearts of their customers and employees.
Stan is also the best-selling author of Purple
Goldfish, Golden Goldfish, Blue Goldfish,
Red Goldfish, Pink Goldfish, and Yellow
Goldfish. www.StanPhelpsSpeaks.com
ABOUT THE AUTHORS
Lauren is the CEO and owner of Lauren
McGhee Coaching and is a Gallup-certified
StrengthsFindercoachandspeaker.Sheworks
with executives through individual coaching
focused on the relationships between their
top strengths and their leadership style.
Through keynotes, workshops, facilitation,
and trainings, Lauren speaks on the topics
of living and working with a strengths-
based mindset, defying “well-rounded
thinking,” and millennials in the workplace.
www.LaurenMCoaching.com
NAVIGATING THE GRAY AREAS TO
SUCCESSFULLY LEAD EVERY GENERATION
“Stan and Lauren are the sherpas that guide executives
along the journey between the heart and mind of
business stakeholders. Stakeholders aren’t always
customers though. At a time when company vision
and culture matters more than ever, it takes inspired
and engaged employees to bring them to life.”
BRIAN SOLIS, AUTHOR OF WHAT’S THE FUTURE OF
BUSINESS #WTF, THE END OF BUSINESS AS USUAL &
ENGAGE!
“So often overlooked, and so very vital to building company
value... empowering employees to support each other and
the brand. Stan and Lauren get it and Green Goldfish will
walk you step-by-step though achieving this critical goal.”
TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP
“Great customer centric organizations only exist because of
engaged and empowered employees. The Green Goldfish is
packedwithawesomeexamplesofwhatworldclasscompanies
are doing today to inspire and reward their employees. If
you see value in truly building an “A Team,” Green Goldfish
will be, without question, your single best reference.”
CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S
CYCLES & AUTHOR OF REINVENTING THE WHEEL, THE
SCIENCE OF CREATING LIFETIME CUSTOMERS
ABOUT GRAY GOLDFISH
Green Goldfish is based on the simple premise that employees
are the key drivers of customer experience and that “Happy
Employees Create Happy Customers.” The book focuses on 15
different ways to drive employee engagement and reinforce a
strong corporate culture. It is the second book in the goldfish
trilogy.
US$15.95CAN$20.95
PURPOSE
“The book underscores that actions speak louder than words.
Businesses need to do the little things—Red Goldfish—to bring
purpose to life.”
- David Howitt, Author, Heed Your Call
DIFFERENTIATION
“Leverage your weaknesses into the unique qualities that
set you apart. Imagine how you might thrive as the only pink
goldfish in the pond.”
- Daniel Pink, Author, WHEN and DRIVE
HAPPINESS
”This book can help you and your organization flourish.”
- Tal Ben-Shahar Ph.D., Author of Happier
LEADERSHIP
“The Gray Goldfish leadership matrix provides insights for all
managers called to lead across the generations.”
- Evan Carroll, Adjunct Professor, UNC-Chapel Hill

7. READY FOR KEYNOTES AND WORKSHOPS
THAT DRIVE SALES AND LOYALTY?
THINK OUTSIDE THE BOWL
stan@purplegoldfish.com
stanphelpsspeaks.com
+1.919.360.4702 GOLDFISH
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