1.
HALL OF FAMERS
PG
by Stan Phelps, PurpleGoldfish.com

2.
A purple goldfish is your one (or more) signature
differentiators in customer experience. The little
things that help you stand out in a sea of sameness.
WHAT’S A PURPLE GOLDFISH?

3.
In 2009, I embarked on a quest to find
1,001 examples of purple goldfish
WHAT’S THIS?
Click here to see the list

4.
After 27 months of crowd sourcing, the best examples
made it into a book called What’s Your Purple Goldfish
THERE ARE 12 TYPES OF PURPLE GOLDFISH

5.
THE INAUGURAL HALL OF FAMERSNOW, WHY PURPLE &
WHY A GOLDFISH?

6.
LET’S START WITH THE GOLDFISH

7.
THE WORLD RECORD IS NEARLY 20”

8.
2
Who are the other goldfish in
business?

9.
2
Who are the other goldfish in
business? THE COMPETITION

10.
3
What are the nutrients in the water or the
cloudiness of the water if you are in business?

11.
3
What are the nutrients in the water or the
cloudiness of the water if you are in business?
THE ECONOMY

12.
4
What’s the first 120 days of life if
you are in business?

13.
4
What’s the first 120 days of life if
you are in business? START-UP
Trivia: a baby goldfish is called a fry… as in small fry

14.
5
What’s genetic makeup if you are
in business?

15.
5
What’s genetic makeup if you are
in business? DIFFERENTIATION
If you’ve already been in business for four months, what do
you have control over? The only thing is differentiation.

16.
OK, THAT’S THE GOLDFISH, NOW WHY PURPLE?
Purple is an ode to this iconic American city
and its most famous event?

17.
OK, THAT’S THE GOLDFISH, NOW WHY PURPLE?
Purple is an ode to this iconic American city
and its most famous event? NEW ORLEANS
Trivia: Three colors of Mardi Gras: Purple, Green and Gold

18.
Because there is one word from NEW ORLEANS that
exemplifies the idea of doing the little something extra

19.
Because there is one word from NEW ORLEANS that
exemplifies the idea of doing the little something extra

20.
SINCE 2010, EACH YEAR A NEW CLASS HAS BEEN INDUCTED

21.
THE INAUGURAL FIRST CLASS OF HALL OF FAMERS

22.
WARM COOKIE AT CHECK-IN
FIRST/ LAST IMPRESSIONS
Click here to read the full story

23.
BUY $100+, GET A FREE ICE CREAM
THROW-INS
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24.
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CONVENIENCE
LONGER HOURS & OPEN 7 DAYS

25.
Examples are Great, But...!
THROW-INS
BAGS FLY FREE & NO CHANGE FEES
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26.
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FREE SHIPPING & UPGRADES
CONVENIENCE

27.
Jerry Murrell
FOUNDER, FIVE GUYS
BONUS FRIES & FREE PEANUTS
WAITING
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28.
COURTESY CAR WASH & VAC
THROW-INS
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29.
PET FRIENDLY AND...
ADDED SERVICE

30.
GIVE A LITTLE UNEXPECTED EXTRA
Guests have the option to
request a live goldfish to
stay overnight in their room.
GUPPY LOVETHEY CALL IT GUPPY LOVE
THROW-INS
Click here to read the full story

31.
FREE PEANUTS DELIVERED IN WWII BOMBERS
FIRST / LAST IMPRESSION
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32.
THE SECOND CLASS OF HOF’ERS

33.
TAKE CARE OF KIDS AND CUSTOMERS FOLLOW
CONVENIENCE
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34.
SPLITTING PAIRS, NOT HAIRS
ADDED SERVICE
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35.
TASTING WORKS
SAMPLING
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36.
ALWAYS GIVE MORE THAN EXPECTED
THROW-IN’S
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37.
CHANNEL YOUR INNER ROBIN HOOD
FIRST / LAST IMPRESSION
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38.
DIRECTV, COOL SNACKS,
LEATHER SEATS & FULL SODAS
THROW-IN’S
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39.
FREE IZZY SCOOP WITH EACH SCOOP PURCHASED
SAMPLING
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40.
2 DAY SHIPPING, VIDEOS AND BOOKS
THROW-IN’S
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41.
ICE ICE BABY AND BAGS
IN THE BAG / OUT OF THE BOX
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42.
THE THIRD CLASS OF HOF’ERS

43.
HANDWRITTEN THANK YOU NOTES
FOLLOW-UP
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44.
MONSTER PIES, PICS & CUSTARD
FIRST / LAST IMPRESSIONS
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45.
CHILD CARE & MEATBALLS
CONVENIENCE
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46.
CHURROS & WORRY DOLLS
THROW-IN’S
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47.
SAMPLING
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3 WAYS TO ORDER SAMPLES

48.
COFFEE, DEMOS AND BALLS
WAITING
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49.
FREE SHIPPING AND GUARANTEED FOR LIFE
GUARANTEES
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50.
TRACK YOUR FISH WITH A QR CODE
ADDED SERVICE
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51.
MINTS AND PACKING
CONVENIENCE
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52.
THE FOURTH CLASS OF HOF’ERS

53.
REFILLS, MINTS AND WIPES
ADDED SERVICE
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54.
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80% GROWTH FROM CUSTOMERS
ADDED SERVICE

55.
Acquiring a new
customer costs up
to 10 times more
than up-selling an
existing customer

56.
VACUUM AND WIPE
ADDED SERVICE
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57.
“
The One to One program was created for
one purpose: to build a customer for life.
It’s based on a simple premise—the more
a customer understands and appreciates a
product, the more likely they are to make a
deeper, emotional connection with that
product, and to return or to recommend
the product/service to a friend.”
- Carmine Gallo in Forbes.com
BUILDING A CUSTOMER FOR LIFE
IN THE BAG / OUT OF THE BOX
Click here to read the full story

58.
CLAM CHOWDER & COOKIES
SPECIAL NEEDS
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59.
HELPING CUSTOMERS IN NEED
PAY IT FORWARD
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60.
SNACKS AND KIDS AREA
WAITING
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61.
COMPLIMENTARY PICK-UP AND DROP OFF
CONVENIENCE
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62.
LIFETIME SERVICE GUARANTEE
ADDED SERVICE
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63.
THE HIGH FIVE CLASS OF HOF’ERS

64.
BY NAME & HAND WASHING
ADDED SERVICE
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65.
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FOOD ALLERGIES, NO PROBLEM
SPECIAL NEEDS

66.
IMMEDIATE RESPONSE VEHICLES
ADDED SERVICE
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67.
COINS, COFFEE AND PHONES
ADDED SERVICE
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68.
“
DONUT HOLES AND MILK DUDS
THROW-IN’S
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69.
CHOCOLATE BEANS AND TRIVIA
THROW-IN’S
Click here to read the full story *enology - the study of wine and the making of wine.

70.
OVERNIGHT TEST DRIVE
SAMPLING
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71.
BORROW AN ELECTRIC GUITAR
FIRST IMPRESSION
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72.
HUMBLE APPLE PIE
HANDLING MISTAKES
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73.
ARE YOU STANDING OUT
IN A SEA OF SAMENESS?
-Tony Hsieh
The New York Times
bestselling
author of Delivering Happiness
and CEO of Zappos.com
"In business you do must do
something that's above and beyond
what's expected. Phelps shows the
ingredients behind signature extras
that are unconventional and
innovative. Every business should
be asking themselves,
"What's our Purple Goldfish?"
phone: +1.919.360.4702e-mail: stan@purplegoldfish.com

74.
FIVE POPULAR KEYNOTES/WORKSHOPS

75.
AUTHOR, FORBES CONTRIBUTOR,
TEDX SPEAKER, AND IBM FUTURIST

76.
INSPIRATIONAL, INFORMATIVE, & ENTERTAINING

77.
+1.919.360.4702
stan@purplegoldfish.com
LITTLE THINGS CAN MAKE
THE BIGGEST DIFFERENCE
LET’S WORK TOGETHER