This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall: Class of 2014 1. Rainforest Cafe - taking care of customers with food allergies 2. Umpqua Bank - constantly reinventing the branch banking experience 3. Progressive - the immediate response vehicle that improves service and reduces costs 4. Lou Mitchells - donut holes + milk duds are two extras at this Chicago landmark 5. Caribou Coffee - a little something extra on top of your coffee and trivia 6. Nurse Next Door - handling mistakes with a bit of humble pie 7. BMW - leveraging a key insight to create a new experience, the overnight test drive 8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar 9. PDQ - handwashing stations and the power of your name at this QSR Class of 2013 1. Chick-fil-A - Mints, wipes and free refills 2. Wells Fargo - Focus on current customers from growth 3. Safelite - Clean and vacuum in addition to crack repair 4. Panera - Clam chowder and cookies for a special need 5. Apple - One to one training, engraving and stickers 6. Plaza Cleaners - Free dry cleaning for unemployed 7. Liberty Tax - Tasty snacks and kids waiting area 8. Enterprise - They'll pick you up 9. Zane’s Cycles - Lifetime service Class of 2012 1. Mitchells - Handwritten notes 2. Pizza Shuttle - Photobooth, gutbuster pie and custard 3. Besito - Churros and worry dolls 4. IKEA - Smaland and meatballs 5. Kiehl’s - Free samples 6. Michael Lynne’s - Coffee, 24 demos and can of balls 7. Taranta - QR codes to track freshness of fish 8. L.L. Bean - Guaranteed for life 9. Peter Millar - Mints and packing detail Class of 2011 1. Trader Joe’s - kids carts, sampling and the whale 2. Nordstrom - Splitting pairs of shoes 3. Starbucks - Bathrooms, downloads, wifi and samples 4. Disney - Alway exceeding expectations with the parade 5. Four Seasons - Walk around the desk to give your key 6. JetBlue - Leather seats, great snacks, DIRECTV 7. Izzy’s - Free mini-scoop with each scoop purchased 8. Amazon - Free 2 day shipping, books and videos 9. Whole Foods - Ice with meat or seafood Inaugural HOF Class of 2010: 1. Doubletree Hotels - Warm chocolate chip cookie 2. Stew Leonard’s - Free ice cream with $100+ purchase 3. TD Bank - Open 7 days and longer hours 4. Southwest Airlines - ‘Bags Fly Free’ 5. Five Guys Burgers and Fries – Bonus fries and peanuts 6. Zappos – Surprise complimentary upgrade of shipping. 7. Lexus – Car wash and vacuum 8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’ 9. AJ Bombers – Free peanuts delivered by P-nut bomber