This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall:
Class of 2014
1. Rainforest Cafe - taking care of customers with food allergies
2. Umpqua Bank - constantly reinventing the branch banking experience
3. Progressive - the immediate response vehicle that improves service and reduces costs
4. Lou Mitchells - donut holes + milk duds are two extras at this Chicago landmark
5. Caribou Coffee - a little something extra on top of your coffee and trivia
6. Nurse Next Door - handling mistakes with a bit of humble pie
7. BMW - leveraging a key insight to create a new experience, the overnight test drive
8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar
9. PDQ - handwashing stations and the power of your name at this QSR
Class of 2013
1. Chick-fil-A - Mints, wipes and free refills
2. Wells Fargo - Focus on current customers from growth
3. Safelite - Clean and vacuum in addition to crack repair
4. Panera - Clam chowder and cookies for a special need
5. Apple - One to one training, engraving and stickers
6. Plaza Cleaners - Free dry cleaning for unemployed
7. Liberty Tax - Tasty snacks and kids waiting area
8. Enterprise - They'll pick you up
9. Zane’s Cycles - Lifetime service
Class of 2012
1. Mitchells - Handwritten notes
2. Pizza Shuttle - Photobooth, gutbuster pie and custard
3. Besito - Churros and worry dolls
4. IKEA - Smaland and meatballs
5. Kiehl’s - Free samples
6. Michael Lynne’s - Coffee, 24 demos and can of balls
7. Taranta - QR codes to track freshness of fish
8. L.L. Bean - Guaranteed for life
9. Peter Millar - Mints and packing detail
Class of 2011
1. Trader Joe’s - kids carts, sampling and the whale
2. Nordstrom - Splitting pairs of shoes
3. Starbucks - Bathrooms, downloads, wifi and samples
4. Disney - Alway exceeding expectations with the parade
5. Four Seasons - Walk around the desk to give your key
6. JetBlue - Leather seats, great snacks, DIRECTV
7. Izzy’s - Free mini-scoop with each scoop purchased
8. Amazon - Free 2 day shipping, books and videos
9. Whole Foods - Ice with meat or seafood
Inaugural HOF Class of 2010:
1. Doubletree Hotels - Warm chocolate chip cookie
2. Stew Leonard’s - Free ice cream with $100+ purchase
3. TD Bank - Open 7 days and longer hours
4. Southwest Airlines - ‘Bags Fly Free’
5. Five Guys Burgers and Fries – Bonus fries and peanuts
6. Zappos – Surprise complimentary upgrade of shipping.
7. Lexus – Car wash and vacuum
8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’
9. AJ Bombers – Free peanuts delivered by P-nut bomber