Purple Goldfish Hall of Famers
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This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall: Class of 2014 1. Rainforest Cafe - taking care of customers with food allergies 2. Umpqua Bank - constantly reinventing the branch banking experience 3. Progressive - the immediate response vehicle that improves service and reduces costs 4. Lou Mitchells - donut holes + milk duds are two extras at this Chicago landmark 5. Caribou Coffee - a little something extra on top of your coffee and trivia 6. Nurse Next Door - handling mistakes with a bit of humble pie 7. BMW - leveraging a key insight to create a new experience, the overnight test drive 8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar 9. PDQ - handwashing stations and the power of your name at this QSR Class of 2013 1. Chick-fil-A - Mints, wipes and free refills 2. Wells Fargo - Focus on current customers from growth 3. Safelite - Clean and vacuum in addition to crack repair 4. Panera - Clam chowder and cookies for a special need 5. Apple - One to one training, engraving and stickers 6. Plaza Cleaners - Free dry cleaning for unemployed 7. Liberty Tax - Tasty snacks and kids waiting area 8. Enterprise - They'll pick you up 9. Zane’s Cycles - Lifetime service Class of 2012 1. Mitchells - Handwritten notes 2. Pizza Shuttle - Photobooth, gutbuster pie and custard 3. Besito - Churros and worry dolls 4. IKEA - Smaland and meatballs 5. Kiehl’s - Free samples 6. Michael Lynne’s - Coffee, 24 demos and can of balls 7. Taranta - QR codes to track freshness of fish 8. L.L. Bean - Guaranteed for life 9. Peter Millar - Mints and packing detail Class of 2011 1. Trader Joe’s - kids carts, sampling and the whale 2. Nordstrom - Splitting pairs of shoes 3. Starbucks - Bathrooms, downloads, wifi and samples 4. Disney - Alway exceeding expectations with the parade 5. Four Seasons - Walk around the desk to give your key 6. JetBlue - Leather seats, great snacks, DIRECTV 7. Izzy’s - Free mini-scoop with each scoop purchased 8. Amazon - Free 2 day shipping, books and videos 9. Whole Foods - Ice with meat or seafood Inaugural HOF Class of 2010: 1. Doubletree Hotels - Warm chocolate chip cookie 2. Stew Leonard’s - Free ice cream with $100+ purchase 3. TD Bank - Open 7 days and longer hours 4. Southwest Airlines - ‘Bags Fly Free’ 5. Five Guys Burgers and Fries – Bonus fries and peanuts 6. Zappos – Surprise complimentary upgrade of shipping. 7. Lexus – Car wash and vacuum 8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’ 9. AJ Bombers – Free peanuts delivered by P-nut bomber
Purple Goldfish Hall of Famers
- HALL OF FAMERS PG by Stan Phelps, PurpleGoldfish.com
- A purple goldfish is your one (or more) signature differentiators in customer experience. The little things that help you stand out in a sea of sameness. WHAT’S A PURPLE GOLDFISH?
- In 2009, I embarked on a quest to find 1,001 examples of purple goldfish WHAT’S THIS? Click here to see the list
- After 27 months of crowd sourcing, the best examples made it into a book called What’s Your Purple Goldfish THERE ARE 12 TYPES OF PURPLE GOLDFISH
- THE INAUGURAL HALL OF FAMERSNOW, WHY PURPLE & WHY A GOLDFISH?
- LET’S START WITH THE GOLDFISH
- THE WORLD RECORD IS NEARLY 20”
- 2 Who are the other goldfish in business?
- 2 Who are the other goldfish in business? THE COMPETITION
- 3 What are the nutrients in the water or the cloudiness of the water if you are in business?
- 3 What are the nutrients in the water or the cloudiness of the water if you are in business? THE ECONOMY
- 4 What’s the first 120 days of life if you are in business?
- 4 What’s the first 120 days of life if you are in business? START-UP Trivia: a baby goldfish is called a fry… as in small fry
- 5 What’s genetic makeup if you are in business?
- 5 What’s genetic makeup if you are in business? DIFFERENTIATION If you’ve already been in business for four months, what do you have control over? The only thing is differentiation.
- OK, THAT’S THE GOLDFISH, NOW WHY PURPLE? Purple is an ode to this iconic American city and its most famous event?
- OK, THAT’S THE GOLDFISH, NOW WHY PURPLE? Purple is an ode to this iconic American city and its most famous event? NEW ORLEANS Trivia: Three colors of Mardi Gras: Purple, Green and Gold
- Because there is one word from NEW ORLEANS that exemplifies the idea of doing the little something extra
- Because there is one word from NEW ORLEANS that exemplifies the idea of doing the little something extra
- SINCE 2010, EACH YEAR A NEW CLASS HAS BEEN INDUCTED
- THE INAUGURAL FIRST CLASS OF HALL OF FAMERS
- WARM COOKIE AT CHECK-IN FIRST/ LAST IMPRESSIONS Click here to read the full story
- BUY $100+, GET A FREE ICE CREAM THROW-INS Click here to read the full story
- Click here to read the full story CONVENIENCE LONGER HOURS & OPEN 7 DAYS
- Examples are Great, But...! THROW-INS BAGS FLY FREE & NO CHANGE FEES Click here to read the full story
- Click here to read the full story FREE SHIPPING & UPGRADES CONVENIENCE
- Jerry Murrell FOUNDER, FIVE GUYS BONUS FRIES & FREE PEANUTS WAITING Click here to read the full story
- COURTESY CAR WASH & VAC THROW-INS Click here to read the full story
- PET FRIENDLY AND... ADDED SERVICE
- GIVE A LITTLE UNEXPECTED EXTRA Guests have the option to request a live goldfish to stay overnight in their room. GUPPY LOVETHEY CALL IT GUPPY LOVE THROW-INS Click here to read the full story
- FREE PEANUTS DELIVERED IN WWII BOMBERS FIRST / LAST IMPRESSION Click here to read the full story
- THE SECOND CLASS OF HOF’ERS
- TAKE CARE OF KIDS AND CUSTOMERS FOLLOW CONVENIENCE Click here to read the full story
- SPLITTING PAIRS, NOT HAIRS ADDED SERVICE Click here to read the full story
- TASTING WORKS SAMPLING Click here to read the full story
- ALWAYS GIVE MORE THAN EXPECTED THROW-IN’S Click here to read the full story
- CHANNEL YOUR INNER ROBIN HOOD FIRST / LAST IMPRESSION Click here to read the full story
- DIRECTV, COOL SNACKS, LEATHER SEATS & FULL SODAS THROW-IN’S Click here to read the full story
- FREE IZZY SCOOP WITH EACH SCOOP PURCHASED SAMPLING Click here to read the full story
- 2 DAY SHIPPING, VIDEOS AND BOOKS THROW-IN’S Click here to read the full story
- ICE ICE BABY AND BAGS IN THE BAG / OUT OF THE BOX Click here to read the full story
- THE THIRD CLASS OF HOF’ERS
- HANDWRITTEN THANK YOU NOTES FOLLOW-UP Click here to read the full story
- MONSTER PIES, PICS & CUSTARD FIRST / LAST IMPRESSIONS Click here to read the full story
- CHILD CARE & MEATBALLS CONVENIENCE Click here to read the full story
- CHURROS & WORRY DOLLS THROW-IN’S Click here to read the full story
- SAMPLING Click here to read the full story 3 WAYS TO ORDER SAMPLES
- COFFEE, DEMOS AND BALLS WAITING Click here to read the full story
- FREE SHIPPING AND GUARANTEED FOR LIFE GUARANTEES Click here to read the full story
- TRACK YOUR FISH WITH A QR CODE ADDED SERVICE Click here to read the full story
- MINTS AND PACKING CONVENIENCE Click here to read the full story
- THE FOURTH CLASS OF HOF’ERS
- REFILLS, MINTS AND WIPES ADDED SERVICE Click here to read the full story
- Click here to read the full story 80% GROWTH FROM CUSTOMERS ADDED SERVICE
- Acquiring a new customer costs up to 10 times more than up-selling an existing customer
- VACUUM AND WIPE ADDED SERVICE Click here to read the full story
- “ The One to One program was created for one purpose: to build a customer for life. It’s based on a simple premise—the more a customer understands and appreciates a product, the more likely they are to make a deeper, emotional connection with that product, and to return or to recommend the product/service to a friend.” - Carmine Gallo in Forbes.com BUILDING A CUSTOMER FOR LIFE IN THE BAG / OUT OF THE BOX Click here to read the full story
- CLAM CHOWDER & COOKIES SPECIAL NEEDS Click here to read the full story
- HELPING CUSTOMERS IN NEED PAY IT FORWARD Click here to read the full story
- SNACKS AND KIDS AREA WAITING Click here to read the full story
- COMPLIMENTARY PICK-UP AND DROP OFF CONVENIENCE Click here to read the full story
- LIFETIME SERVICE GUARANTEE ADDED SERVICE Click here to read the full story
- THE HIGH FIVE CLASS OF HOF’ERS
- BY NAME & HAND WASHING ADDED SERVICE Click here to read the full story
- Click here to read the full story FOOD ALLERGIES, NO PROBLEM SPECIAL NEEDS
- IMMEDIATE RESPONSE VEHICLES ADDED SERVICE Click here to read the full story
- COINS, COFFEE AND PHONES ADDED SERVICE Click here to read the full story
- “ DONUT HOLES AND MILK DUDS THROW-IN’S Click here to read the full story
- CHOCOLATE BEANS AND TRIVIA THROW-IN’S Click here to read the full story *enology - the study of wine and the making of wine.
- OVERNIGHT TEST DRIVE SAMPLING Click here to read the full story
- BORROW AN ELECTRIC GUITAR FIRST IMPRESSION Click here to read the full story
- HUMBLE APPLE PIE HANDLING MISTAKES Click here to read the full story
- ARE YOU STANDING OUT IN A SEA OF SAMENESS? -Tony Hsieh The New York Times bestselling author of Delivering Happiness and CEO of Zappos.com "In business you do must do something that's above and beyond what's expected. Phelps shows the ingredients behind signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?" phone: +1.919.360.4702e-mail: stan@purplegoldfish.com
- FIVE POPULAR KEYNOTES/WORKSHOPS
- AUTHOR, FORBES CONTRIBUTOR, TEDX SPEAKER, AND IBM FUTURIST
- INSPIRATIONAL, INFORMATIVE, & ENTERTAINING
- +1.919.360.4702 stan@purplegoldfish.com LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE LET’S WORK TOGETHER