"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
"The fact is that all human beings ignore what is average, and discuss what is different."
"Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation."
"You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator."
I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.