High Five Conference 2015 Top 25 Takeaways

Stan Phelps
Stan PhelpsKeynote Speaker and Workshop Facilitator at StanPhelpsSpeaks.com
THE TOP 25
TAKEAWAYS
“Marketing without design
is lifeless, and design
without marketing is mute.”
- VON R. GLITSCHKA
DOORS
OPENING
SOON
GETTING SEATED
15 minutes till the open
OFFICIAL
START
The Conference Where
Marketing and Creative Meet
Aaron Draplin
TAKEAWAY #1
Need inspiration,
try going “junkin”
Tip: The Motherload is the
World’s Longest Yard Sale
(click here for a post on Aaron’s keynote)
50 Shades of Draplin Selfie’s
(click here for an unadulterated read on Aaron’s roundtable)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #2
Everything is negotiable, be smart about it
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #3
Find the dead logos and
give them new life
(click here for a post on Aaron’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #4
Use all of the colors in the spectrum
Be curious
TAKEAWAY #5
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #6
We process visuals 60,000 x faster than text
Ekaterina Walter
(click here for a post on Ekaterina’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #7
Real-time marketing is a way of thinking
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #8
Open the kimono
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #9
Find ways to inject humor
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #10
Images tell stories and speak to the heart
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #11
Brand = Identity
Spike Jones
(click here for a post on Spike’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #12
90% of word of mouth
happens offline
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #13
Be fans of your fans
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #14
Stand for something bigger than yourself
TAKEAWAY #15
Delight in your
customers surprise
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #16
Do more of what makes you happy
Johnny Earle
(click here for a post on Johnny’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #17
Strange is good
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #18
Exclusivity should be cultivated
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #19
It’s all about the experience
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #20
Get people talking
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #21
Focus on doing likeable things
Peter
Shankman
(click here for a post on Peter’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #22
Be one level above crap
TAKEAWAY #23
Brevity is important
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #24
Take care of the customer you have…
they’ll bring you the customers you want
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #25
Give customers a reason
to come back
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
THANKS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
INTERACTIVE
EXHIBITS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
RECRUITING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
NETWORKING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
CREATIVE
EXHIBITS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
NETWORKING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
LEAD GEN
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
CREATIVE SHOWCASE
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
www.highfiveconference.com
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
I T W A S A N H O N O R T O S E R V E A S E V E N T
D I R E C T O R F O R T H E 2 0 1 5 H I G H F I V E
CO N F E R E N C E . I WA S P R I V I L E G E D TO S E R V E A S
P A R T O F A C O R E T E A M O F D E D I C A T E D
VO LU N T E E R S F R O M T H E T R I A N G L E A M A . O U R
T E A M B R O U G H T T H E S E CO N D E D I T I O N O F T H E
C O N F E R E N C E T O L I F E . T H I S G R O U P W A S
S T R O N G W I T H T H E R I G H T K I N D O F C R A Z I N E S S :
E VA N C A R R O L L - P R O D U C T I O N
A N N I E P E A R C E - E X H I B I TO R S
C H R I S T I E M O N TA G U E - B R A N D I N G / D E S I G N
T E D S E WA R D - VO LU N T E E R S
K R I S M AT S O N - S P O N S O R S H I P
DA N N Y R O S I N - S P O N S O R S H I P
K A R L S A K A S - A M B A S S A D O R / O U T R E A C H
B R I A N M C D O N A L D - S P E A K E R S
M A RY B E T H M U N Z - CO M M ’ S
G E N E P I N D E R - M A R K E T I N G
C AT H E R I N E LO C K E - P R / CO M M ’ S
S A M F O RT E N B E RY - VO LU N T E E R S
J E N N I F E R W R I G H T - E V E N T S
R E B E C C A H O RTO N - E X P E R I E N C E D E S I G N
L I Z M I L L E R - E X H I B I TO R S
L E A H D O R S E Y - E V E N T S
L A R S B R E DA H L - E V E N T S
S H E R E E D U P O N T - R E G I S T R AT I O N
H U G E T H A N K S A L S O T O O U R P A R T N E R S W H O
H E L P E D U S P U L L O F F A G R E A T E V E N T .
C E N T E R L I N E ( S O C I A L ) , T H E O D AV I S ( P R I N T I N G ) ,
C A P S T R AT ( D E S I G N ) , T H R E E P O S T ( I N T R O V I D EO S ) ,
K R A S H (S P O N S O R V I D EO) , Z I G Z I B I T ( E X H I B I T S ) ,
R U C C I ( F I L M I N G) , S COT T B R O W N M E D I A G R O U P
( S T A G I N G / L I G H T I N G / P R O D U C T I O N ) ,
M O T O R S P O R T S D E S I G N ( E N V I R O N M E N T A L
G R A P H I C S ) , D W P P C ( P H O T O G R A P H Y ) , D O N O VA N
VO ( E M C E E ) , B O LT B I S T R O (O P E N I N G PA RT Y ) A N D
T H E S H E R ATO N R A L E I G H ( H OT E L ) .
- S TA N P H E L P S
S AV E T H E DAT E S
M A R C H 2 -3 , 2 0 1 6
B I G T H A N K S
stan@purplegoldfish.com +1.919.360.4702
MEET
STAN
He is a TEDx speaker, Forbes
contributor, and IBM Futurist
focused on the future of
customer experience, employee
engagement, technology, and
purpose.
Click to book Stan for a keynote or a workshop
stan@purplegoldfish.com
+1.919.360.4702
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High Five Conference 2015 Top 25 Takeaways

  • 2. “Marketing without design is lifeless, and design without marketing is mute.” - VON R. GLITSCHKA
  • 6. Aaron Draplin TAKEAWAY #1 Need inspiration, try going “junkin” Tip: The Motherload is the World’s Longest Yard Sale (click here for a post on Aaron’s keynote)
  • 7. 50 Shades of Draplin Selfie’s (click here for an unadulterated read on Aaron’s roundtable)
  • 8. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #2 Everything is negotiable, be smart about it
  • 9. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #3 Find the dead logos and give them new life (click here for a post on Aaron’s keynote)
  • 10. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #4 Use all of the colors in the spectrum
  • 12. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 13. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #6 We process visuals 60,000 x faster than text Ekaterina Walter (click here for a post on Ekaterina’s keynote)
  • 14. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #7 Real-time marketing is a way of thinking
  • 15. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #8 Open the kimono
  • 16. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #9 Find ways to inject humor
  • 17. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #10 Images tell stories and speak to the heart
  • 18. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 19. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 20. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #11 Brand = Identity Spike Jones (click here for a post on Spike’s keynote)
  • 21. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #12 90% of word of mouth happens offline
  • 22. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #13 Be fans of your fans
  • 23. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #14 Stand for something bigger than yourself
  • 24. TAKEAWAY #15 Delight in your customers surprise
  • 25. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 26. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #16 Do more of what makes you happy Johnny Earle (click here for a post on Johnny’s keynote)
  • 27. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #17 Strange is good
  • 28. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #18 Exclusivity should be cultivated
  • 29. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #19 It’s all about the experience
  • 30. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #20 Get people talking
  • 31. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 32. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #21 Focus on doing likeable things Peter Shankman (click here for a post on Peter’s keynote)
  • 33. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #22 Be one level above crap
  • 35. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #24 Take care of the customer you have… they’ll bring you the customers you want
  • 36. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #25 Give customers a reason to come back
  • 37. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 38. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 THANKS
  • 39. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 INTERACTIVE EXHIBITS
  • 40. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 RECRUITING
  • 41. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 NETWORKING
  • 42. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 CREATIVE EXHIBITS
  • 43. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 NETWORKING
  • 44. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 LEAD GEN
  • 45. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 CREATIVE SHOWCASE
  • 46. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 48. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 I T W A S A N H O N O R T O S E R V E A S E V E N T D I R E C T O R F O R T H E 2 0 1 5 H I G H F I V E CO N F E R E N C E . I WA S P R I V I L E G E D TO S E R V E A S P A R T O F A C O R E T E A M O F D E D I C A T E D VO LU N T E E R S F R O M T H E T R I A N G L E A M A . O U R T E A M B R O U G H T T H E S E CO N D E D I T I O N O F T H E C O N F E R E N C E T O L I F E . T H I S G R O U P W A S S T R O N G W I T H T H E R I G H T K I N D O F C R A Z I N E S S : E VA N C A R R O L L - P R O D U C T I O N A N N I E P E A R C E - E X H I B I TO R S C H R I S T I E M O N TA G U E - B R A N D I N G / D E S I G N T E D S E WA R D - VO LU N T E E R S K R I S M AT S O N - S P O N S O R S H I P DA N N Y R O S I N - S P O N S O R S H I P K A R L S A K A S - A M B A S S A D O R / O U T R E A C H B R I A N M C D O N A L D - S P E A K E R S M A RY B E T H M U N Z - CO M M ’ S G E N E P I N D E R - M A R K E T I N G C AT H E R I N E LO C K E - P R / CO M M ’ S S A M F O RT E N B E RY - VO LU N T E E R S J E N N I F E R W R I G H T - E V E N T S R E B E C C A H O RTO N - E X P E R I E N C E D E S I G N L I Z M I L L E R - E X H I B I TO R S L E A H D O R S E Y - E V E N T S L A R S B R E DA H L - E V E N T S S H E R E E D U P O N T - R E G I S T R AT I O N H U G E T H A N K S A L S O T O O U R P A R T N E R S W H O H E L P E D U S P U L L O F F A G R E A T E V E N T . C E N T E R L I N E ( S O C I A L ) , T H E O D AV I S ( P R I N T I N G ) , C A P S T R AT ( D E S I G N ) , T H R E E P O S T ( I N T R O V I D EO S ) , K R A S H (S P O N S O R V I D EO) , Z I G Z I B I T ( E X H I B I T S ) , R U C C I ( F I L M I N G) , S COT T B R O W N M E D I A G R O U P ( S T A G I N G / L I G H T I N G / P R O D U C T I O N ) , M O T O R S P O R T S D E S I G N ( E N V I R O N M E N T A L G R A P H I C S ) , D W P P C ( P H O T O G R A P H Y ) , D O N O VA N VO ( E M C E E ) , B O LT B I S T R O (O P E N I N G PA RT Y ) A N D T H E S H E R ATO N R A L E I G H ( H OT E L ) . - S TA N P H E L P S S AV E T H E DAT E S M A R C H 2 -3 , 2 0 1 6 B I G T H A N K S
  • 49. stan@purplegoldfish.com +1.919.360.4702 MEET STAN He is a TEDx speaker, Forbes contributor, and IBM Futurist focused on the future of customer experience, employee engagement, technology, and purpose.
  • 50. Click to book Stan for a keynote or a workshop stan@purplegoldfish.com +1.919.360.4702