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21 RULES to Rock Your Next Pitch or SXSW Session

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Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."

Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”

Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.

Ready to rock?

Published in: Business

21 RULES to Rock Your Next Pitch or SXSW Session

  1. 1. STAN PHELPS @9inchmarketing TO ROCK YOUR NEXT PITCH OR SXSW SESSION RULES
  2. 2. T H E F E A R O F P U B L I C S P E A K I N G > T H E F E A R O F D Y I N G T H E P R O B L E M
  3. 3. T H E T R U T H “There are only two types of speakers in this world. Those that get nervous and … liars.” - Mark Twain
  4. 4. R U L E S O F T H E R O A D B Y T H E N U M B E R S T H E S O L U T I O N
  5. 5. G U N S D O N ’ T K I L L P R E S E N T A T I O N S … B U L L E T S D O . . . ZERO BULLETS PLEASE
  6. 6. [CREDIT: WENDY GATES CORBETT] K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E avoid this
  7. 7. S I N G L E T H O U G H T ON E P E R S O N Deliver a single thought to one person. You can’t deliver your next thought until you look at another person in the room. Then you deliver your next single thought. Repeat. This one tip eliminates filler words, promotes eye contact and allows you to breathe.
  8. 8. S E C O N D S O F P A U S E After you say something important or relevant, shut the f*%k up. Zip your lip. Allow at least two seconds of pause. Let your audience take the thought in.
  9. 9. T H E P O W E R O F 3 ’ S People remember things in 3’s
  10. 10. U S E T H E P O W E R P O I N T S 1 2 3 4 Place key text or focus images in these four points
  11. 11. F I N G E R S Body language can consist of up to 55% of what’s conveyed. Use your hands wisely.
  12. 12. S I X T H S E N S E Plug into your audience. It’s not about you, it’s about them.
  13. 13. O N L Y 7 % O F T H E F E E L I N G S Y O U C O M M U N I C A T E A R E T H E W O R D S T H A T Y O U U S E
  14. 14. S T E P S O F T H E H E R O ’ S J O U R N E Y
  15. 15. D R E S S T O T H E N I N E S 80% of the judgments about you by the audience are made in a split second. Dress to impress.
  16. 16. T H E B R A I N C A N O N L Y C O N C E N T R A T E F O R 1 0 M I N U T E S B E F O R E S H U T T I N G O F F Every 10 minutes, you need to reset the audience. Play a video, ask a question or do a group exercise.
  17. 17. “The length of a speech should be like a woman’s skirt. Long enough to cover the subject, yet short enough to keep your interest.” - Winston Churchill
  18. 18. T A O O F T U F N E L Tone matters. Every so often you need to go “one louder”
  19. 19. B A D T H I N G S W I L L H A P P E N . F I X I T , F E A T U R E I T O R F O R G E T I T
  20. 20. F O N T S Y O U S H O U L D C O N S I D E R Baskerville Impact Hobo Std Marker Felt
  21. 21. T H E M A X N U M B E R O F S L I D E S ( 1 5 ) F O R E V E R Y 2 0 M I N U T E S O F P R E S E N T A T I O N L E S S I S M O R E
  22. 22. T H E M A X I M U M N U M B E R O F W O R D S Y O U C A N U S E O N A N Y G I V E N S L I D E I N Y O U R S L I D E D E C K
  23. 23. D O N ’ T P L A Y 2 0 Q U E S T I O N S , F I N I S H S T R O N G
  24. 24. M I N I M U M F O N T Fonts must FO T
  25. 25. V I S U A L S A I D R E C A L L B Y 5 5 % $ 1 P E R P H O T O A T D O L L A R P H O T O C L U B O R C A N V A
  26. 26. WORD UP VS. “The difference between a good word and a great one is like the difference between lightning and a lightning bug.” - Mark Twain
  27. 27. P R A C T I C E , P R A C T I C E , P R A C T I C E
  28. 28. L A S T R U L E F I N I S H O N T I M E
  29. 29. T H A N K Y O U STAN PHELPS @9inchmarketing www.9inchmarketing.com stan@9inchmarketing.com

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