Market Guide For Mobile
Wallets In India
Mobile wallets allow people to store their money on virtual platforms and use it for
day-to-day transactions. Mobile wallets offer people a cashless form of transaction
that is convenient and flexible. They are fairly easy to set up as well. All you need is a
smart phone and internet connection to access your mobile wallet.
This industrial report provides insights on the key parameters for app qualities of
some of the most popular mobile wallets in India. There are around 10-12 mobile
wallets in India having considerable user base. In this report, we have included 4 key
players. This Industry report is the culmination of Usability testing and App quality
analysis by the R&D team of 99tests.
Market Direction For Mobile Wallets In India
India has witnessed a huge growth in the sale of smartphones in the last few years.
By 2017, the number of smartphone users in India is estimated to hit 340.2 million.
World wide, the figures are projected at 2 billion. The adoption of low-cost
smartphones has enabled many people in the country to access mobile internet.
With the availability of high speed 3G & 4G connectivity, there is a drastic rise in the
number of people who use mobile phones for most of their activities including E-
commerce and banking.
A relatively young concept in India, mobile wallets have come in the lime light after
the government led move to ban currency notes of Rs500 and Rs1000. The growth
of mobile wallet users in cash strapped India post the centre’s demonetisation move
has been significant. In the absence of sufficient cash, people are using mobile
wallets to complete their daily transactions.
Types Of Mobile Wallets
These wallets are
wallets that cannot be
used in other
establishments, e.g. Ola
money. The drawback of
these wallets is the lack
of cash withdrawal or
These wallets are
redeemable in select
include Paytm and
These wallets are
generally issued by
Banks. They allow cash
withdrawals apart from
The key benefits of mobile wallets are the
convenience and flexibility they offer in
comparison to other alternatives:
Makes it easier to make in store
purchases with a mobile device.
Makes it easier to purchases on
smartphones without entering
Additional benefits for regular
patrons in form of rewards and
The major limitations of mobile wallets
include the following:
While using the wallet, patrons
have to check if the merchants
accept their money through the
mobile wallet they own.
In new markets like India, where
majority of transactions rely
cash, there is an additional
challenge in generating
awareness and gaining user
Mobile Wallets Analysed
Paytm is one of the fastest growing mobile
wallets in India with over 20 million active users.
Freecharge is a popular mobile recharge tool with
over 20 million active users.
PayUmoney is an emerging mobile wallet that
caters to many Indian SMBs.
Mobikwik is a semi-closed mobile wallet with
over 12 million users in India.
Significance of Using ACC
The ACC Model
ACC is a framework invented at Google to test products, ensure maximum coverage
and release high quality products to end customers. The ACC model basically helps
you prioritize your testing efforts in line with app features that matter the most. ACC
stands for Attributes, Components & Capabilities. We used part of the ACC
framework to break down the problem into common grounds and ensure complete
The biggest benefit of using the ACC framework across a large group of users from
the crowd, is that it makes testing and comparison a comprehensive affair. You get a
wide coverage across various aspects of the product. ACC model when used with a
crowd platform in particular, helps get a clear view of the product and hence the
testing and comparison activity is extremely quick and efficient. The 99tests
platform has testers with the ability to test an app functionally and technically with
both, planned and exploratory testing. It also has users with the ability to rate
parameters of the app from a Usability angle.
The ACC Table
They describe the
product’s purpose and
Examples: Secure, Easy,
They identify the various
parts of an application.
Examples: Signup, Login,
Settings, Search, Cart,
They indicate what the
product actually does.
Examples: For the
component “profile” &
the capabilities will be,
“User should be able to
configure their bank
account with the wallet.”
How We Build The ACC Table
The report shows results for the top three
attributes of the app class, forming the app
Top Three Attributes:
Ease of use
The following top four components were
chosen for which the performance results
Top Four Components:
We used two parts of the ACC framework, Attributes & Components for the analysis.
Users use each product and rate across elements of components and attributes set in the
framework for each of the mobile wallets chosen for the report.
Ratings Across Top 3 Attributes
Ease & simplicity of use
This represents the quality index for ease of use of the mobile wallets. The easier and
simpler, a mobile wallet is, the more easily it will be adopted by the public.
This reflects the speed of operation of the wallets. When it comes to money, speed
plays a critical role in ensuring a successful transaction.
This graph indicates the flexibility offered by different wallets in terms of the
activities they can do with the wallet.
App Quality Index
While the Attributes and Components of the products represent their respective
interfaces, a different measure is needed to compare the technical robustness of each
product. We use an index called "App Quality Index" for comparing the technical
robustness of each product. The "App Quality Index" contains proprietary algorithms
and over the years has been proven to be an appropriate benchmark of comparison.
99tests is a crowd testing platform to get
your mobile & web apps tested by top notch
testers. We provide companies with
economical, and effective crowd-sourced
testing and automation services.
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