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99 scholars - increase your online research visibility

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99 scholars - increase your online research visibility

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This is the powerpoint of the talk given in the Sydney University Inspire Postgraduate event. In this talk I have briefly describe how to use social media (Google Scholar, Academia, Reseasrchgate, LinkedIn, Twitter, Quora etc.) to increase researchers' online presence. I have also explain a few tips on how to do search engine optimization for researchers' academic website so that they can be ranked higher for their research keywords.

This is the powerpoint of the talk given in the Sydney University Inspire Postgraduate event. In this talk I have briefly describe how to use social media (Google Scholar, Academia, Reseasrchgate, LinkedIn, Twitter, Quora etc.) to increase researchers' online presence. I have also explain a few tips on how to do search engine optimization for researchers' academic website so that they can be ranked higher for their research keywords.

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99 scholars - increase your online research visibility

  1. 1. Dr.Dr.Dr.Dr. Patrick ChuPatrick ChuPatrick ChuPatrick Chu Founder and Chairman of 99ScholarsFounder and Chairman of 99ScholarsFounder and Chairman of 99ScholarsFounder and Chairman of 99Scholars 99scholars.net99scholars.net99scholars.net99scholars.net Increase your online research visibilityIncrease your online research visibilityIncrease your online research visibilityIncrease your online research visibility
  2. 2. 2 Academics spent their whole life doing research andAcademics spent their whole life doing research andAcademics spent their whole life doing research andAcademics spent their whole life doing research and writing papers, butwriting papers, butwriting papers, butwriting papers, but ………… 99scholars.net99scholars.net99scholars.net99scholars.net
  3. 3. Have you wondered how others find out your work?Have you wondered how others find out your work?Have you wondered how others find out your work?Have you wondered how others find out your work? 1.1.1.1. References in journal articlesReferences in journal articlesReferences in journal articlesReferences in journal articles 2.2.2.2. Conferences/seminarsConferences/seminarsConferences/seminarsConferences/seminars 3.3.3.3. Online social media accountsOnline social media accountsOnline social media accountsOnline social media accounts 4.4.4.4. Google SearchGoogle SearchGoogle SearchGoogle Search 99scholars.net99scholars.net99scholars.net99scholars.net
  4. 4. What kind of keywords can others find you?What kind of keywords can others find you?What kind of keywords can others find you?What kind of keywords can others find you? 1.1.1.1. Full nameFull nameFull nameFull name (e.g., Patrick Chu)(e.g., Patrick Chu)(e.g., Patrick Chu)(e.g., Patrick Chu) 2.2.2.2. Area of researchArea of researchArea of researchArea of research (e.g.,(e.g.,(e.g.,(e.g., bilingual tonebilingual tonebilingual tonebilingual tone)))) 3.3.3.3. SurnameSurnameSurnameSurname (e.g., Chu)(e.g., Chu)(e.g., Chu)(e.g., Chu) 4.4.4.4. Surname + area of researchSurname + area of researchSurname + area of researchSurname + area of research (e.g., Chu linguistics)(e.g., Chu linguistics)(e.g., Chu linguistics)(e.g., Chu linguistics) 5.5.5.5. University + area of researchUniversity + area of researchUniversity + area of researchUniversity + area of research (e.g., CUHK phonetics)(e.g., CUHK phonetics)(e.g., CUHK phonetics)(e.g., CUHK phonetics) 99scholars.net99scholars.net99scholars.net99scholars.net
  5. 5. Papers cannot be found by others in Google easilyPapers cannot be found by others in Google easilyPapers cannot be found by others in Google easilyPapers cannot be found by others in Google easily ………… 99scholars.net99scholars.net99scholars.net99scholars.net
  6. 6. 6 Actually, there are many online platforms for them toActually, there are many online platforms for them toActually, there are many online platforms for them toActually, there are many online platforms for them to exposure their work.exposure their work.exposure their work.exposure their work. 99scholars.net99scholars.net99scholars.net99scholars.net
  7. 7. Google ScholarGoogle ScholarGoogle ScholarGoogle Scholar 99scholars.net99scholars.net99scholars.net99scholars.net
  8. 8. Google ScholarGoogle ScholarGoogle ScholarGoogle Scholar 99scholars.net99scholars.net99scholars.net99scholars.net
  9. 9. Academia.eduAcademia.eduAcademia.eduAcademia.edu –––– social networking platform to share researchsocial networking platform to share researchsocial networking platform to share researchsocial networking platform to share research 99scholars.net99scholars.net99scholars.net99scholars.net
  10. 10. Academia.edu analyticsAcademia.edu analyticsAcademia.edu analyticsAcademia.edu analytics 99scholars.net99scholars.net99scholars.net99scholars.net
  11. 11. Researchgate.netResearchgate.netResearchgate.netResearchgate.net 99scholars.net99scholars.net99scholars.net99scholars.net
  12. 12. SlideshareSlideshareSlideshareSlideshare –––– share your Powerpoint slidesshare your Powerpoint slidesshare your Powerpoint slidesshare your Powerpoint slides 99scholars.net99scholars.net99scholars.net99scholars.net
  13. 13. TwitterTwitterTwitterTwitter 99scholars.net99scholars.net99scholars.net99scholars.net
  14. 14. Quora - Q & A platformQuora - Q & A platformQuora - Q & A platformQuora - Q & A platform 99scholars.net99scholars.net99scholars.net99scholars.net
  15. 15. GoodreadsGoodreadsGoodreadsGoodreads –––– social networking platform for book loverssocial networking platform for book loverssocial networking platform for book loverssocial networking platform for book lovers 99scholars.net99scholars.net99scholars.net99scholars.net
  16. 16. Academic event platform for scholarsAcademic event platform for scholarsAcademic event platform for scholarsAcademic event platform for scholars 99scholars.net99scholars.net99scholars.net99scholars.net
  17. 17. 99Scholars99Scholars99Scholars99Scholars –––– Scholar profilesScholar profilesScholar profilesScholar profiles 99scholars.net99scholars.net99scholars.net99scholars.net
  18. 18. Personal aPersonal aPersonal aPersonal academic websitescademic websitescademic websitescademic websites 99scholars.net99scholars.net99scholars.net99scholars.net http://www.patrickchu.net/http://www.patrickchu.net/http://www.patrickchu.net/http://www.patrickchu.net/
  19. 19. Picture Sources: (1) harvillenewtonnews.blogspot.com (2) biblical-studies.ca (3) wobm.com ResearchersResearchersResearchersResearchers’’’’ offices (analogical to websites)offices (analogical to websites)offices (analogical to websites)offices (analogical to websites) 99scholars.net99scholars.net99scholars.net99scholars.net
  20. 20. Website optimisation,Website optimisation,Website optimisation,Website optimisation, Google rankingGoogle rankingGoogle rankingGoogle ranking andandandand keyword researchkeyword researchkeyword researchkeyword research 99scholars.net99scholars.net99scholars.net99scholars.net Keyword:Keyword:Keyword:Keyword: NameNameNameName e.g., Patrick Chue.g., Patrick Chue.g., Patrick Chue.g., Patrick Chu Rank: 6Rank: 6Rank: 6Rank: 6
  21. 21. 99scholars.net99scholars.net99scholars.net99scholars.net Keyword:Keyword:Keyword:Keyword: Research termResearch termResearch termResearch term e.g., bilingual tonee.g., bilingual tonee.g., bilingual tonee.g., bilingual tone Rank: 1Rank: 1Rank: 1Rank: 1 Website optimisation,Website optimisation,Website optimisation,Website optimisation, Google rankingGoogle rankingGoogle rankingGoogle ranking andandandand keyword researchkeyword researchkeyword researchkeyword research
  22. 22. Some major factors affecting the ranking of yourSome major factors affecting the ranking of yourSome major factors affecting the ranking of yourSome major factors affecting the ranking of your websites/articleswebsites/articleswebsites/articleswebsites/articles 1.1.1.1. Frequent updatesFrequent updatesFrequent updatesFrequent updates (e.g. news, blogs)(e.g. news, blogs)(e.g. news, blogs)(e.g. news, blogs) 2.2.2.2. How long your site has been set upHow long your site has been set upHow long your site has been set upHow long your site has been set up 3.3.3.3. Many reputable sites linking to your siteMany reputable sites linking to your siteMany reputable sites linking to your siteMany reputable sites linking to your site (e.g.,(e.g.,(e.g.,(e.g., university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin) 4.4.4.4. Famous people sharing your site in social mediaFamous people sharing your site in social mediaFamous people sharing your site in social mediaFamous people sharing your site in social media 5.5.5.5. Many links to other websitesMany links to other websitesMany links to other websitesMany links to other websites 99scholars.net99scholars.net99scholars.net99scholars.net
  23. 23. 1.1.1.1. Use online website making toolsUse online website making toolsUse online website making toolsUse online website making tools (Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress) 99scholars.net99scholars.net99scholars.net99scholars.net Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
  24. 24. 2.2.2.2. Put in meta information for each web page and pdf filePut in meta information for each web page and pdf filePut in meta information for each web page and pdf filePut in meta information for each web page and pdf file 99scholars.net99scholars.net99scholars.net99scholars.net Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
  25. 25. 3.3.3.3. Put a detailed description of your researchPut a detailed description of your researchPut a detailed description of your researchPut a detailed description of your research 99scholars.net99scholars.net99scholars.net99scholars.net Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website http://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.html
  26. 26. 4.4.4.4. Create a resource pageCreate a resource pageCreate a resource pageCreate a resource page (e.g.,(e.g.,(e.g.,(e.g., bibliographies,bibliographies,bibliographies,bibliographies, conferences, journals, associations, blogs)conferences, journals, associations, blogs)conferences, journals, associations, blogs)conferences, journals, associations, blogs) 99scholars.net99scholars.net99scholars.net99scholars.net Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website http://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.html
  27. 27. 5.5.5.5. Create links to technical terms, universities,Create links to technical terms, universities,Create links to technical terms, universities,Create links to technical terms, universities, conferences, papers to help readers to access thoseconferences, papers to help readers to access thoseconferences, papers to help readers to access thoseconferences, papers to help readers to access those information easilyinformation easilyinformation easilyinformation easily 99scholars.net99scholars.net99scholars.net99scholars.net Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website http://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.html
  28. 28. Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website 6.6.6.6. Add relevant references in WikipediaAdd relevant references in WikipediaAdd relevant references in WikipediaAdd relevant references in Wikipedia 99scholars.net99scholars.net99scholars.net99scholars.net
  29. 29. 99scholars.net99scholars.net99scholars.net99scholars.net 3 minute thesis competition3 minute thesis competition3 minute thesis competition3 minute thesis competition
  30. 30. VVVVisualiisualiisualiisualisssseeee youryouryouryour complicated research intocomplicated research intocomplicated research intocomplicated research into interesting comics animations.interesting comics animations.interesting comics animations.interesting comics animations. 99scholars.net99scholars.net99scholars.net99scholars.net
  31. 31. Social media sharing of comics animationSocial media sharing of comics animationSocial media sharing of comics animationSocial media sharing of comics animation 99scholars.net99scholars.net99scholars.net99scholars.net
  32. 32. Increase your online research visibilityIncrease your online research visibilityIncrease your online research visibilityIncrease your online research visibility 99Scholars99Scholars99Scholars99Scholars patrickhk83patrickhk83patrickhk83patrickhk83 patrick@99Scholars.netpatrick@99Scholars.netpatrick@99Scholars.netpatrick@99Scholars.net 99scholars.net99scholars.net99scholars.net99scholars.net Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!

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