Social Media Marketing


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Social Media Marketing

  1. 1. Social Media Marketing – Optimization <br />SMM<br />
  2. 2. What is Social Media?<br />Social Media Marketing is to create content on social media websites like facebook, wikipedia, twitter and others to attract attention. This includes generating online conversations about the product or services which eventually encourages internet users to share the information with their social networks and thus the message spreads for a user to another and is trusted because it is coming from another trusted source and not from the company or the brand itself.<br />
  3. 3. What is Objective of Social Media?<br />Sales | Return of Investment | Bottom Line <br /> WRONG<br />Connecting | Listening | Engaging<br />RIGHT<br />
  4. 4. Social Media Networks- Tools- Types <br />
  5. 5. Facebook Ranking<br />September @2010<br />
  6. 6. Facebook is all about…<br /><ul><li>Creating Conversations
  7. 7. Listening to Conversations
  8. 8. Letting fans have their own conversation
  9. 9. Engaging with fans along with Facebook Applications and contests
  10. 10. Providing opportunities for fans to advocate your brand through likes and comments</li></li></ul><li>Some statistics, <br /><ul><li>There are 500 million active Facebook Users
  11. 11. 33% of Facebook users are fans of brands
  12. 12. Survey shows that the #1 reason users become Fans are to get special offers and promotions
  13. 13. Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year</li></li></ul><li>Facebook Links with<br />Slideshare<br />Twitter Twits<br />Blogs/ Microblog<br />Fanpage<br />Facebook events/ advertisement<br />Status shuffle<br />Creating new applications <br />
  14. 14. Twitter Tweet Ratio <br />September @2010<br />
  15. 15. Twitter is all about<br /><ul><li>One on one conversations with Prospects
  16. 16. Listening and Solving customer complaints
  17. 17. Listening to customer suggestions
  18. 18. Sharing valuable information</li></li></ul><li>Some statistics, <br /><ul><li>140 characters is the maximum length of a Twitter Tweet
  19. 19. There are 106 millions users on Twitter
  20. 20. 70 million Tweets are sent everyday
  21. 21. That’s 640 Tweets per second
  22. 22. An estimated 1 million active Indian users on Twitter</li></li></ul><li>How twitter generate Social Media Optimization <br />Google Readers active<br />Facebook/ Linkedin/ etc<br />Creating microblogs/ Digg<br />Active RSS<br />Caltweets/ increase followers<br />Subscription<br />On all related sites<br />Twits crawling <br />
  23. 23. Youtube Updates Per min/ day<br />
  24. 24. YouTube is all about<br /><ul><li>Being Interactive
  25. 25. Going viral
  26. 26. Live demos
  27. 27. Call to action</li></li></ul><li>Some statistics, <br /><ul><li>Youtube is the second largest search engine in the world
  28. 28. 24 hours of video are uploaded on Youtube every minute
  29. 29. It would take you 1,700 years to watch all the Youtube videos
  30. 30. There are so many videos has more than 220 million clicks till date</li></li></ul><li>Youtube- generating more SMO or<br /> more viewer traffic<br />Link with all bookmark sites<br />Facebook/ Linkedin/ websites etc<br />Uploading presentations/client snaps<br />Creating youtube pages<br />Other smm sites<br />Subscription active<br />Link with blogs and microblogs<br />
  31. 31. Blogger word count per min<br />
  32. 32. Blogosphere is all about<br /><ul><li>Providing useful industry information
  33. 33. Listening and involving your prospects
  34. 34. Reading and responding to posts about you</li></li></ul><li>Some statistics, <br /><ul><li>200 million blogs indexed by Technorati
  35. 35. 54% bloggers post or tweet daily
  36. 36. 34% of bloggers have posted information about products or brands at least once</li></li></ul><li>How Blog is useful to generate SEO traffic?<br />Link with RSS feeds and G. Readers<br />Useful for Microblog and Feeds creation <br />Uploading videos, snaps, data, features, ppt etc<br />Update everyday content <br />Helpful- Text generation, keyword generation<br />Active subscription – getting more readers<br />Indirect company branding and advertising eg. Testimonials <br />
  37. 37. Linkedin a professional network<br />
  38. 38. Ways and statistics to Use LinkedIn<br />1. Increase your visibility Add connections to increase the probability of being seen.<br />2. Improve your connect ability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.<br />3. Improve your Google Page Rank. Make your LinkedIn profile public, give it a custom URL, and include your profile in your email signature.<br />4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.<br />5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.<br />
  39. 39. 6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.<br />7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.<br />8. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover.<br />9. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.<br />10. Track startups. Find out who is doing new startups by searching for “new startup.” Sort by degrees to see people closest to you first.<br />
  40. 40. How Linkdine helpful in bend building and <br />candidate generation <br />Link with RSS feeds and G. Readers<br />Useful for Microblog and Feeds creation <br />Uploading videos, snaps, data, features, ppt etc<br />Generating company profile and <br />Helpful- Text generation, keyword generation<br />Active subscription – getting more readers<br />Indirect company branding and advertising eg. Testimonials <br />
  41. 41. Other Social Media Networks<br />More than 40 million users on photo sharing network Flickr<br />www.flickrcom<br />StumbleUpon surpassed 10 million users in 2010<br />Other Social Media Networks<br /><br />
  42. 42. Despite the mistakes of Diggin 2010, they still manage to achieve around 23 million unique visitors per month<br /><br />In 2010, SlideSharegrew their traffic to 45 million people using the site every month<br /><br />