hardik sorathiya - 9033507931

1.  Pre Pared By :-
Hardik J Sorathiya
 Guidance By :-
Prof. Urvi Amin
 Submitted To :
G.T.U.
Enroll. No.-137690592116
A Summer Internship Project
On
Academic Year :- 2013-14

2. India’s Largest Newspaper Group
Strong presence
across India
14 states
65 Editions
4 languages
MP, Chhattisgarh, Rajasthan,
Punjab, Haryana, Chandigarh, HP,
Delhi, Maharashtra, Gujarat,
Jharkhand & Jammu
Trusted by 1.80 crore readers
Across 14 states

5. • Dainik Bhaskar
• Divya Bhaskar
• Business Bhaskar
• Divya Marathi
• DNA
• DB Star
• DB Gold
• Saurashtra Samachar
Newspapers

6. FM Radio
MYFM-94.3 Jiyo dilse
• 4th largest radio network in India.
• Currently operational in 17 cities
across 7 states in India - Jaipur,
Chandigarh, Bhopal, Surat, Raipur,
Nagpur, Udaipur, Jalandar, Gwalior,
Ahmedabad, Bilaspur, Ajmer, Amritsar,
Indore, Jodhpur, Jabalpur, and Kota.
• The brand proposition - Jiyo Dil Se,
inspires listeners by urging them to
follow their heart. It shows them the
way to live life to the fullest while
giving the brand a young & vibrant feel.

7. Divya Bhaskar: Technology Advantage
• Divya Bhaskar has coverage in 2 states with:
• Divya Bhaskar has invested in State-of-the-art
printing technology - the KBA printing machine
from Germany. This machine at its Ahmedabad
plant is capable of printing high quality colour
images leading to enhanced reading experience.
KBA printing set-up
Gujarat
6 editions (Ahmedabad, Vadodara,
Surat, Rajkot, Bhavnagar and Bhuj)
Maharashtra Mumbai
Printing capacity of 85,000 copies per hour

8. • 'World largest manual newspaper' : more than
60,000 kids participated: Gunniess Book of record
2011
• 'India's first perfumed newspaper'; 41 lac copies:
Limca Book of Records
• Brand Leadership Award 'GLOBAL AWARDS FOR
BRAND EXCELLENCE'.2011
• 'International Newspaper of the Year', CMO Asia
Awards 2011
• 'Gold Award for Best in Print', Wan-IFRA, 10th Asia
Media Award 2011
• 'Marketing Solutions for Advertising Clients', INMA
Awards, 2010
• 'Media Abby' Bronze Award at Goa Ad Festival
2009
• Platinum Award for public service category at 39th
Creativity
• Silver Award for Newsletter B2B category at 39th
Creativity
Awards & Recognition

9. • Dainik Bhaskar adjudged Consumer Superbrand
(2009-10)
• World’s Largest Tea Party : INDORE Guinness
World Record
• APMA Awards (Asian Publishing Management
Awards) -
• Gold Award for Best Launch in Punjab
• Silver award at the 'National Awards for Excellence
in printing' 2011.
• 'Newspaper Printer of the Year' 2011 award by
Print Week.
• Print Week - 'India Newspaper Printer' of 2009
• IFRA 'Best in Print' 2004
• Brand Leadership Award - Radio,
• 'Global Awards for Brand Excellence. 2011
• 'Radio Channel Of The Year, CMO Asia Awards
2011
• 'International Broadcasting Excellence Award'
2010
Awards & Recognition

10. Objectives
• To know how dominating marketing strategies of
Divya Bhaskar are.
• To find out the customer opinion concerning
Satisfaction of Divya Bhaskar.
• To study the importance of marketing strategies of
advertisement and the method of advertisement for
Divya Bhaskar.
• To get the practical knowledge and experience in
competitive market about the impact of studying the
strategies of advertisement of Divya Bhaskar.

11. MARKETING STRATEGIES
It uses direct marketing to establish leadership position from day
one.
To do the customer preference survey in order to study the
requirements.
Involving the customer to collect the requirements, the suggestions
and then design the project accordingly.
Pricing decision is based on the market affordability and the nature
of his product to provide the best quality.
It reduces the Price of News Paper.

12. PROMOTION
Promotion strategies are concerned with the planning, implementation and
control of persuasive communication with customers.
Strategies followed by Divya Bhaskar in space selling are as follows:
1. Discounts, schemes/offers.
2. Public relations.
3. Attractive ads.
4. Retaining the old clients.
5. Approaching efficient/potential ad agencies.

13. RESEARCH METHODOLOGY
Research Problem:-
• By studying literature review and analyzing the problems I have decided to carry out my
research to “study the MARKET ANALYSIS OF DIVYA BHASKAR.”
Research Design:- Sources of Primary Data
•Exploratory Research Data collected through questionnaire
•Descriptive Research Secondary Data collected from the company
Types of Data:- Data from Internet
•Primary Data
•Secondary Data

14. SAMPLING PLAN
TARGET POPULATION Readers of Newspaper in Ahmedabad & G’nagar City
SAMPLING METHOD Non Probability Sampling (Judgmental)
SAMPLE UNIT Middle, Upper Middle and Higher Class People
SAMPLE SIZE 200 Samples
RESEARCH INSTRUMENT Personal Interview with Questionnaires

15. DATA ANALYSIS
1. Do you read newspaper?
• Almost each and every person reads newspaper. Here are the respondents
who prefer to read different newspapers.
2. Which newspaper you prefer to read?
16
14
12
10
8
6
4
2
0
DIVYA BHASKAR SANDESH GUJARAT
SAMACHAR
OTHERS
35%
17%
40%
8%

16. 3. In which newspaper you find the advertisements more
appealing?
14
12
10
8
6
4
2
0
DIVYA BHASKAR SANDESH GUJARAT
SAMACHAR
OTHERS
35%
17%
33%
15%

17. 4. Which newspaper are more economically proper?
25
20
15
10
5
0
DIVYA BHASKAR SANDESH GUJARAT
SAMACHAR
OTHERS
60%
22%
15%
3%

18. 5. Up to what extent you are satisfied with divya
bhaskar?
16
14
12
10
8
6
4
2
0
HIGHLY
SATISFIED
SATISFIED NEUTRAL DISSATISFIED HIGHLY
DISSATISFIED
27%
50%
23%
0% 0%

19. 6. Which newspaper discount rates are more effective?
75%
10%
15%
0%
35
30
25
20
15
10
5
0
DIVYA BHASKAR SANDESH GUJARAT SAMACHAR OTHERS

20. 7. Would you suggest your Relative to Subscribe
Ournewspaper?
87%
13%
YES
NO

21. 8. How would you rate their payment method?
70%
25%
5%
GOOD
BETTER
BEST

22. 9. Do you think that we are successful in prompt
services to our customer?
10. If no, then enumerate in detail what are the short
comings.
97%
3%
YES
NO

23. Pre-Launching Branding Campaigns

24. high quality product, low pries
service provided by press is good
high production capacity
strong reputation in market
conflict between employees
more priority is given to missing
its budget is on monthly basis

25. To Increase customer focus
To cover global market
To get more contract for production
Close competitor
Price rising of Chemical, wasted oil, wasted paper is
increasing continuously

26. • Divya Bhaskar is strong company in this industry and it has good brand
image.
• The firm’s financial position is also strong.
• The firm has good and enough employees, the firm providing all the
facilities to its employee like bonus, incentive, training etc.
• Over staff in finance & personnel department.
• Coordination between departments is not proper.
• They do not contact any new customers directly.

27. CONCLUSION
• In light of above we can say that the current
marketing strategies of Divya Bhaskar are
satisfying up to a greater extent.
• They just need to change a bit in order to
grab the whole market.

28. Thank You India’s Largest Newspaper Group