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The Elements of Viral Worthy Content

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SMX Milan Session Description: Viral online content is capturing more and more attention, rivaling or even surpassing traditional media distribution.
So what’s the recipe for compelling viral content? One part gut feel, a dash of hard-nosed analytics and a deep understanding of the needs of your audience or customers are some of the key ingredients far-sighted marketers are using to amplify the results of their online campaigns.

Published in: Marketing

The Elements of Viral Worthy Content

  1. 1. 1The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The Elements of Viral-Worthy Content: Technical Optimization @PaxtonMGray @97thFloor
  2. 2. 2The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Paxton Gray Director of Marketing Operations /in/PaxtonMGray @PaxtonMGray
  3. 3. 3Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
  4. 4. 4The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “How do I get my content to go viral?”...
  5. 5. 5The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. ...is the wrong question to ask.
  6. 6. 6The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Viral Content... That’s the wrong tree
  7. 7. 7The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. If your goal is virality, you’ll probably miss the things that can help you go viral
  8. 8. 8The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  9. 9. 9The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Lack of time (69%)
  10. 10. 10The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Lack of time (69%) Producing Enough Content (55%)
  11. 11. 11The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Lack of time (69%) Producing Enough Content (55%) Producing Content That Engages (47%)
  12. 12. 12The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The Boss
  13. 13. 13The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “Give me viral content”
  14. 14. 14The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “Give me viral content” 68% of digital marketers feel more pressured to show an ROI. (source: Digital Distress, by Adobe
  15. 15. 15The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The Content Marketer
  16. 16. 16The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. *gulp*
  17. 17. 17The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. *gulp* Only 48% of digital marketers feel highly proficient in their job
  18. 18. 18The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The Content
  19. 19. 19The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The Content 82% of digital marketers state that “reaching their customers” is a main concern (source: Digital Distress, by Adobe
  20. 20. 20The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “Dear marketing gods...”
  21. 21. 21The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “please let this go viral.”
  22. 22. 22The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  23. 23. 23The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  24. 24. 24The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. 60% of content marketing goes unused (source: SiriusDecisions.com)
  25. 25. 25The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  26. 26. 26The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Lack of time (69%) Producing Enough Content (55%) Producing Content That Engages (47%)
  27. 27. 27The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. I will help you
  28. 28. 28The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. I will help you - To produce More Content
  29. 29. 29The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. I will help you - To produce More Content - To increase Content Engagement
  30. 30. 30The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. I will help you - To produce More Content - To increase Content Engagement - To save Time
  31. 31. 31The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Viral content isn’t predictable...
  32. 32. 32The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. ...consistent, targeted and well-optimized content campaigns are.
  33. 33. 33The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. So from now on, when I say “viral,” I mean content that...
  34. 34. 34The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. #1: Reaches A Mass Audience
  35. 35. 35The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. #2: Is Promoted By Its Consumer
  36. 36. 36The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. #3: Is Inexpensive To Spread
  37. 37. 37The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Reaches A Mass Audience Is Promoted By Its Consumer Is Inexpensive To Spread
  38. 38. 38The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. ...basically, consistent, targeted and well-optimized content campaigns.
  39. 39. 39The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Let’s start at the beginning
  40. 40. 40The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Pre-Production Production Distribution Typical Model Focus On Content Ideas Focus On Technical Focus On Promotion
  41. 41. 41The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Pre-Production Production Distribution Typical Model Focus On Content Ideas Focus On Technical Focus On Promotion Better Model Pre-Production Production Distribution Focus On Content Ideas Focus On Technical Focus On Promotion
  42. 42. 42The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Step 1, Ideation: Put your audience first
  43. 43. 43The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Good content isn’t about what he wants
  44. 44. 44The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. It’s about what they want
  45. 45. 45The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. If you give them what they want, they’ll do most of the work for you.
  46. 46. 46The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Fortunately, you know what they want
  47. 47. 47The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  48. 48. 48The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  49. 49. 49The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  50. 50. 50The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  51. 51. 51The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  52. 52. 52The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  53. 53. 53The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  54. 54. 54The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. If you show them something new, something they care about, you’ll catch their interest.
  55. 55. 55The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. 220,000 Visits in 48 hours 95 Links 30 Domains
  56. 56. 56The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  57. 57. 57The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Last Month: Over 200 million unique visitors 7.8 billion pageviews
  58. 58. 58The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Visit these subreddits to get some ideas of what’s trending online: https://www.reddit.com/hot https://www.reddit.com/r/all https://www.reddit. com/r/all/top/ https://www.reddit. com/r/AskReddit/
  59. 59. 59The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Use redditlist.com or redditmetrics.com to find active and trending subreddits related to your industry.
  60. 60. 60The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  61. 61. 61The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  62. 62. 62The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  63. 63. 63The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  64. 64. 64The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. In Two Years: 2.8 Million Visits 21.3 Million Pageviews
  65. 65. 65The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. In Two Years: 2.8 Million Visits 21.3 Million Pageviews No Promotion
  66. 66. 66The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  67. 67. 67The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Google receives over 1,000,000,000,000 queries/yr.
  68. 68. 68The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. And over 15% of them have never been seen before
  69. 69. 69The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. The world is telling us what it wants, we just have to figure out how to use the data.
  70. 70. 70The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Josh Moody’s KW Research For Content Marketing
  71. 71. 71The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  72. 72. 72The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research
  73. 73. 73The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. This is more than just the AdWords keyword planner
  74. 74. 74The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. keyword keyword keyword keyword keyword keyword keyword keyword keyword Start with a small list of carefully selected words
  75. 75. 75The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword Multiply that list by 1,000 with autocomplete tools
  76. 76. 76The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 Ad Search Volume, Suggested Bid and Moz Difficulty Score
  77. 77. 77The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 Benefit = Volume x Bid
  78. 78. 78The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 KOB = Benefit / Moz Difficulty Score
  79. 79. 79The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 Then sort by KOB
  80. 80. 80The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 Find keywords near the top that have a common theme and group them together Common Theme
  81. 81. 81The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Keyword Volume Bid Dif Score Benefit KOB Keyword 201000 1.45 0.52 291450 560481 Keyword 49500 3.6 0.64 178200 278438 Keyword 18100 3.58 0.62 64798 104513 Keyword 14800 1.3 0.45 19240 42756 Keyword 12100 1.37 0.55 16577 30140 Keyword 9900 0.79 0.44 7821 17775 Keyword 9900 0.89 0.46 8811 19154 Keyword 8100 0.71 0.47 5751 12236 Keyword 6600 1.74 0.48 11484 23925 Keyword 6600 0.96 0.42 6336 15086 Keyword 6600 1.06 0.47 6996 14885 Keyword 6600 1.32 0.47 8712 18536 Keyword 6600 1.16 0.44 7656 17400 Keyword 6600 0.48 0.46 3168 6887 Keyword 5400 0.64 0.4 3456 8640 Common Theme = Your Next Piece of Content Common Theme
  82. 82. 82The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research Group words with good volume & low difficulty
  83. 83. 83The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research Group words with good volume & low difficulty
  84. 84. 84The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research Ranks 1st for 66 KWs On 1st page for 253 KWs Group words with good volume & low difficulty
  85. 85. 85The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research Group words with good volume & low difficulty Ranks 1st for 66 KWs On 1st page for 253 KWs Consistently generates over 30K pageviews a month with no promotion. 491,865 pageviews
  86. 86. 86The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. “buffalo wild wings copycat recipes” “buffalo wild wings sauce recipes” “DIY buffalo wild wings sauces” “buffalo wild wing sauces” “make buffalo wild wing sauces” “buffalo wild wing copycat sauces” “how to make chicken wing sauces” “buffalo wild wings at home” KW Research Group words with good volume & low difficulty Ranks 1st for 66 KWs On 1st page for 253 KWs Consistently generates over 30K pageviews a month with no promotion. 491,865 pageviews Even though it didn’t go viral initially, it now brings in significant traffic and shares with no promotion
  87. 87. 87The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. It turns out that all the content you thought didn’t go “viral” is good for something after all.
  88. 88. 88The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Step 2, Creation: Improve Content Shareability
  89. 89. 89The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Open graph and Twitter Card Markup
  90. 90. 90The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. <meta property="og:title" content="10 Savory Kale Smoothies" /> <meta property="og:description" content="Kale does not taste the best, but it's packed with nutrients that are so good for you. We wanted to share some kale smoothies for you try; we're sure you'll find one you love!" /> <meta property="og:type" content="article" /> <meta property="og:url" content="http://www.blendtec.com/blog/10-savory-kale-smoothies/" /> <meta property="og:image" content="http://54.193.67.233/wp-content/uploads/2015/01/10-kale-smoothies-1. jpg" /> <meta property="og:site_name" content="Blendtec Official Blog"/> <meta property="fb:app_id" content="50696200937743"/>
  91. 91. 91The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. <meta property="og:title" content="10 Savory Kale Smoothies" /> <meta property="og:description" content="Kale does not taste the best, but it's packed with nutrients that are so good for you. We wanted to share some kale smoothies for you try; we're sure you'll find one you love!" /> <meta property="og:type" content="article" /> <meta property="og:url" content="http://www.blendtec.com/blog/10-savory-kale-smoothies/" /> <meta property="og:image" content="http://54.193.67.233/wp-content/uploads/2015/01/10-kale-smoothies-1. jpg" /> <meta property="og:site_name" content="Blendtec Official Blog"/> <meta property="fb:app_id" content="50696200937743"/>
  92. 92. 92The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Provides high levels of control Maintains a consistent User Experience Multi-Platform Improves CTR and conversions
  93. 93. 93The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. 50% of the world’s internet users are active Facebook users.
  94. 94. 94The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. 31% of the top 1,000,000 sites (by traffic) use Open Graph markup Only Source: Builtwith.com
  95. 95. 95The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Vs.
  96. 96. 96The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Vs.
  97. 97. 97The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Facebook Debugging Tool
  98. 98. 98The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Increase Content Depth and Quality
  99. 99. 99The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. by John Doherty On The Moz Blog Content Length
  100. 100. 10 0 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. It doesn’t matter what they say,
  101. 101. 101The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. It doesn’t matter what they say, size matters.
  102. 102. 10 2 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Step 3: Repurpose and Repromote Old Content
  103. 103. 103The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. And over 15% of them have never been seen before After 3 days on any social platform, your content is officially OLD.
  104. 104. 10 4 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. But you can give it new life through repurposing and re-promotion.
  105. 105. 105The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  106. 106. 10 6 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  107. 107. 107The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  108. 108. 10 8 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  109. 109. 10 9 The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.
  110. 110. 110The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. 29k Extra Views
  111. 111. 111The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated. Improve your chances of going viral by working the following technical elements into the mix: - Give the audience what they want - Use social platforms to understand what’s popular - Build content around KW research - Use and optimizing open graph - Repurpose and promote content on other platforms Summary
  112. 112. 112The Elements of Viral-Worthy Content // @PaxtonMGrayDigital. Marketing. Elevated.

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