Let’s Get Weird - Colby Almond #searchex


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Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

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  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Let’s Get Weird - Colby Almond #searchex

    1. 1. Let’s Get WEIRD Pinterest Virals and MarketingColby Almond97th Floor@colbyalmond
    2. 2. LET’S GET WEIRD#letsgetweird
    3. 3. What is Pinterest?
    4. 4. If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
    5. 5. Old Digg (R.I.P.) :
    6. 6. Reddit:
    7. 7. Pinterest:
    8. 8. So How Do I Get this Kind of Traffic?
    9. 9. Pinterest DemographicsMisconception : Pinterest is only for women.
    10. 10. Developing Content for Pinterest
    11. 11. Pinteresting ContentRethink What You Thought About Infographics
    12. 12. Pinteresting ContentInfographics are awesome, but with Pinterest a new type of content was born.
    13. 13. Instructographics
    14. 14. InstructographicsExactly what are instructographics?
    15. 15. Instructographics Instructographics : a vertical representationof creative ideas or steps that guides the user to make it themselves.
    16. 16. InstructographicsSteps to creating an instructographic:• Find a creative idea that has viral potential.• Create the steps in a vertical fashion thatare visually easy to follow.• Finish with the end product.
    17. 17. Instructographic ExamplesLarge TitleEasy toread steps
    18. 18. Instructographic ExamplesInstructographics:Size Matters
    19. 19. Instructographic ExamplesDesign every instructographic to be at least 500pixels x 2,500 pixels . . . but no longer than 5,000.The repin, like, and commentbuttons are ONLY at the top. If theusers have to scroll forever to thebottom, chances are they will notscroll back up.
    20. 20. Instructographic ExamplesWhy 2,500 pixels long?
    21. 21. Instructographic ExamplesAn Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
    22. 22. Instructographic ExamplesAn incorrect graphic on Pinterest:Only 3,651 viewson my site.
    23. 23. Instructographic ExamplesA correctly sized graphic on Pinterest:
    24. 24. Instructographic ExamplesWhat if you can’t size your graphics to the correctproportions? BUTTON ALL THE THINGS!
    25. 25. Submitting to PinterestSo when should I submit my content to Pinterest?
    26. 26. Submitting to Pinterest5 AM and 5PM Eastern Time
    27. 27. Important RemindersOther important things to remember.
    28. 28. Important RemindersDon’t spam your followers.
    29. 29. Important RemindersPlace cool images in your content.
    30. 30. Important Reminders Content is King.Don’t let your clients interfere with your creativity. You’re the professional.
    31. 31. Important RemindersCreate the content for the users, not your client.
    32. 32. Important Reminders LOVE YOUR CONTENTLIKE IT’S YOUR BABY!
    33. 33. Important RemindersProtect it.Watch it grow.Don’t let anyone steal it.
    34. 34. Thank You.Colby Almond97 th Floorcolby@97thfloor.com@colbyalmond