Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Execution, Promotion & Case Studies
Marketing with Infographics for Fun and Profit
Chris Bennett
97th Floor, Founder/CEO
@...
Having a graphic is not a silver bullet

Infographics are not silver bullets, they are an effective piece of your content ...
If you build it, they won’t come

You have an infogrpahic completed, now what?
Hard Work

It’s going to take hustle.
If leveraged right one campaign can affect a lot of KPI’s.

Notice I said, “One Campaign” not “one infographic”
Sites you can use to jump start your promo
Sites you can use to jump start your promo

TEST TEST TEST
!

Write at least 5 different titles
!

Demographic Targeting
!...
Sites you can use to jump start your promo

Notice I said, “One Campaign” not “one infographic”
Sites you can use to jump start your promo
149k Views in Total just from SU
Sites you can use to jump start your promo

Slice up you assets into smaller graphics for FB and target demos related to t...
Sites you can use to jump start your promo

•Slice up the graphic into small
snapshots or what we call social
cards. Targe...
Sites you can use to jump start your promo

If your a Big Brand Pin to Top of
Timeline.
!

Always use Hashtags
!

Geograph...
Sites you can use to jump start your promo

Create content specifically for large subreddits
Sites you can use to jump start your promo

If you are going to play on Pinterest make it less about Data and more about D...
Leverage graphics for SEO
Write a synopsis or transcript of your graphic so there is sufficient text on your page for the likes of Google.
Content Partnerships & Getting Links
Reach out to those that you source
!

Never ask for a mention on your first
contact
!...
Repurposing content
By repurposing content

Vid
eo
Interact
ives
Infograp
hics

Sto
ry

Slid
es

Gif/
Meme
Artic
les
Social
Cards
What if I told you, “15 mins or less could get you 30k
visitors?”
After this graphic, http://www.soleranetworks.com/blogs/are-you-a-hackers-target/ was designed we sliced it
up by taking s...
http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target
Did it again with this one, http://www.drugrehab.org/28487/how-meth-affects-you-infographic/
10k+ views, top of the day, only 6 slides, http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you
Upcycle it by working it into a BuzzFeed article. Buzzfeed article = 319k views!!! Referral traffic from BuzzFeed = 16,073
and this one, http://www.defensivedriving.com/blog/the-ins-and-outs-of-motorcycle-clubs-infographic
23k+ views, top of the day, top of the week, only 10 slides http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you...
Embed your Slideshare on your infographic landing page
Upcycling

Get more mileage out of your content.
32 pages Long, 4,602 words

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it thr...
Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we ...
Interactive sticky

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the...
Optimize for mobile

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through th...
Optimizing for open
graph tags.
!

Optimizing for open
graph tags.

<title>The Pixar Theory</title>	

<meta property='og:locale' content='en_US'/>	

<meta...
Optimizing for Twitter Cards

https://dev.twitter.com/docs/cards
What to Tweet

Source: http://tracksocial.com/whitepapers
Make Your Content Interactive
Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service
Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and
really sell the produ...
We created an interactive explainer and the #’s are compelling.
In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Rememb...
Avg. Time on Page is 3.2 minutes (that is from all traffic even social).
Interactive can tell a long and complicated story in a more compelling easy to digest way.
Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
Infographics for 

Fun & Profit
Infographics for Fun and Profit - Chris Bennett #df13
Upcoming SlideShare
Loading in …5
×

Infographics for Fun and Profit - Chris Bennett #df13

10,123 views

Published on

Infographics and visual assets for content marketing. Creation and promotion strategies for visual content marketing.

Published in: Marketing, Technology, Design
  • If you’re struggling with your assignments like me, check out ⇒ www.WritePaper.info ⇐. My friend sent me a link to to tis site. This awesome company. After I was continuously complaining to my family and friends about the ordeals of student life. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. ⇒ www.WritePaper.info ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Writing a good research paper isn't easy and it's the fruit of hard work. For help you can check writing expert. Check out, please ⇒ www.WritePaper.info ⇐ I think they are the best
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you’re struggling with your assignments like me, check out HelpWriting.net. My friend sent me a link to to tis site. This awesome company. After I was continuously complaining to my family and friends about the ordeals of student life. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. HelpWriting.net.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Infographics for Fun and Profit - Chris Bennett #df13

  1. Execution, Promotion & Case Studies Marketing with Infographics for Fun and Profit Chris Bennett 97th Floor, Founder/CEO @chrisbennett
  2. Having a graphic is not a silver bullet Infographics are not silver bullets, they are an effective piece of your content strategy, they are not your content strategy
  3. If you build it, they won’t come You have an infogrpahic completed, now what?
  4. Hard Work It’s going to take hustle.
  5. If leveraged right one campaign can affect a lot of KPI’s. Notice I said, “One Campaign” not “one infographic”
  6. Sites you can use to jump start your promo
  7. Sites you can use to jump start your promo TEST TEST TEST ! Write at least 5 different titles ! Demographic Targeting ! Start Small w/$ Then Scale what works
  8. Sites you can use to jump start your promo Notice I said, “One Campaign” not “one infographic”
  9. Sites you can use to jump start your promo
  10. 149k Views in Total just from SU
  11. Sites you can use to jump start your promo Slice up you assets into smaller graphics for FB and target demos related to that specific content.
  12. Sites you can use to jump start your promo •Slice up the graphic into small snapshots or what we call social cards. Target those specific Cards to their related Demo.
  13. Sites you can use to jump start your promo If your a Big Brand Pin to Top of Timeline. ! Always use Hashtags ! Geographic Targeting ! Make sure the content is good not a pitch
  14. Sites you can use to jump start your promo Create content specifically for large subreddits
  15. Sites you can use to jump start your promo If you are going to play on Pinterest make it less about Data and more about DIY and improvement. Instructions not Info or data viz.
  16. Leverage graphics for SEO
  17. Write a synopsis or transcript of your graphic so there is sufficient text on your page for the likes of Google.
  18. Content Partnerships & Getting Links Reach out to those that you source ! Never ask for a mention on your first contact ! Use FollowerWonk and search for “editor at” “writer at” ! Offer Exclusives ! Offer Promo in exchange
  19. Repurposing content
  20. By repurposing content Vid eo Interact ives Infograp hics Sto ry Slid es Gif/ Meme Artic les Social Cards
  21. What if I told you, “15 mins or less could get you 30k visitors?”
  22. After this graphic, http://www.soleranetworks.com/blogs/are-you-a-hackers-target/ was designed we sliced it up by taking screen shots and put it on slideshare and...
  23. http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target
  24. Did it again with this one, http://www.drugrehab.org/28487/how-meth-affects-you-infographic/
  25. 10k+ views, top of the day, only 6 slides, http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you
  26. Upcycle it by working it into a BuzzFeed article. Buzzfeed article = 319k views!!! Referral traffic from BuzzFeed = 16,073
  27. and this one, http://www.defensivedriving.com/blog/the-ins-and-outs-of-motorcycle-clubs-infographic
  28. 23k+ views, top of the day, top of the week, only 10 slides http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you. We did this one as a complementary, it isn’t the same content as the graphic, which drove a lot of traffic back to the graphic.
  29. Embed your Slideshare on your infographic landing page
  30. Upcycling Get more mileage out of your content.
  31. 32 pages Long, 4,602 words Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  32. Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  33. Interactive sticky Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  34. Optimize for mobile Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  35. Optimizing for open graph tags.
  36. ! Optimizing for open graph tags. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/>
  37. Optimizing for Twitter Cards https://dev.twitter.com/docs/cards
  38. What to Tweet Source: http://tracksocial.com/whitepapers
  39. Make Your Content Interactive
  40. Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service
  41. Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and really sell the product high in the Funnel.
  42. We created an interactive explainer and the #’s are compelling.
  43. In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Remember this information is 100% about Universal Inbox. It is 100% “on brand.”
  44. Avg. Time on Page is 3.2 minutes (that is from all traffic even social).
  45. Interactive can tell a long and complicated story in a more compelling easy to digest way.
  46. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
  47. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
  48. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
  49. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
  50. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
  51. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
  52. Infographics for 
 Fun & Profit

×