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Content vs Panda

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Content vs Panda

  1. 1. Creative Content VS Panda vince blackham @vinceblackham
  2. 2. google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/
  3. 3. 52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html
  4. 4. diversityfreshnessqualityauthority 6 relating to content
  5. 5. it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/
  6. 6. justin briggs http://slidesha.re/Kww1bM
  7. 7. google gets smarter at devaluating paid links
  8. 8. content strategies FTW
  9. 9. infographics
  10. 10. really, vince?!infographics??
  11. 11. yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
  12. 12. what’s the real problemwith infographics?
  13. 13. this!
  14. 14. crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560
  15. 15. make it beautiful, make it unique
  16. 16. 6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning
  17. 17. creativity is not a talent.creativity is a drive! ~ hugh macleod
  18. 18. interactive graphics
  19. 19. introducing:permabait *thanks rand
  20. 20. an API-driven interactive graphic
  21. 21. when there’s data on top of data
  22. 22. and, because it’s in HTML5, it’s measurable
  23. 23. instruction based graphicsinstruction based graphics
  24. 24. but this is better!this is always nice this is digg 1.0 traffic, but better
  25. 25. first piece
  26. 26. second & third pieces
  27. 27. 10 days! fourth & fifth piecesstrong social activity has significantly increased rankings
  28. 28. 500 px wide 2500 px longthe repin, like, and comment buttons remain at the top
  29. 29. 36,000 repins, but how many visitors?
  30. 30. Only 3,600 visitors?!
  31. 31. 51,000 repins. this one’s gotta work
  32. 32. that’s better
  33. 33. the key to successful, creative content
  34. 34. use tineye to check for attribution
  35. 35. if all else fails…
  36. 36. get to it
  37. 37. vince blackhamvince@97thfloor.com@vinceblackham thank you!

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